2. ● Amazon’s Competitive Climate
● Repricing: What, how, why, when?
● Winning more Buy Box
● Automate your strategy
● Net Margin Repricing
Agenda
3. Amazon’s Competitive Climate
Amazon receive over 41
million page views per day
Amazon
merchants must
sell under one
advert / listing,
rather than their
own page
Of Amazon
sales come
from repeat
customers
Two thirds
4. Repricing is when the price of a product automatically
adjusts in reaction to a competitor’s price change, or
to take advantage when a competitor runs out of
stock.
What is Repricing?
5. Common scenarios include:
✓ A rise in competition is hurting your sales
✓Inventory has grown too large to manage
pricing manually
✓You want to free up more time to focus on
growing your business
When is it useful?
6. A competitor
changes their
price on
Amazon
Amazon
notifies
XSellco of the
change
XSellco
calculates the
new price
Background
safety checks
are performed
XSellco
notifies
Amazon of the
price change
Amazon’s
Pricing Error
System checks
the new price
New price is
updated on
Amazon
How does it work?
7. ✓ Keeps your products competitively priced
✓ Competitive prices result in more sales
✓ Saves countless hours repricing manually
✓ Reprices according to your specific preferences
✓ Increases your likelihood of winning the Buy Box
Why Reprice?
8. Winning the Buy Box!
The percentage of
mobile sales on
Amazon,
Christmas 2015
60%The approximate
percentage of all
non-media sales
which are made
through the buy
box on Amazon
82%
9. ● FBA or Non-FBA
● Feedback Ratings
● Feedback Percentages
● Domestic vs. Foreign Sellers
● Competitor’s Stock Level
● Your Stock Level
● Your Stock Age
● Specific Merchants!
● Compete against Featured Merchants
Automate Your Personal Strategy
Make your own rules - create your
own personal strategy and algorithm
10. ✓ Always sell at a profit
✓ Eliminate unprofitable sales
✓ Identify most profitable products
✓ Keep currency conversions up to
date
Net Margin Repricing
Net Margin Repricing is the process of repricing goods in line with
competitors’ price changes, while considering the cost of the product and
ensuring that it’s sold for a profit.
11. How does Net Margin Repricing work?
Your
costs
Your
Price
Lowest
Price
Your
Minimum
Price
Your
Maximum
Price
The profit you will
make at your current
selling price
The profit you would
make if sold at your
minimum price
The profit you would
make if sold at your
maximum price
12. Product Pricing Tracking
Track your products’ performance over time including:
○ Lowest Price
○ Highest Price
○ Median Price
○ BuyBox Price
○ Old Price
○ My Price
○ Seller Count
○ Sales Rank
○ Which competitor own the BuyBox
○ Price changes for the specified timeframe
13. Reporting and Opportunities
Price Manager Reports allow you to download reports such as:
● Top Selling Products
● Sales Velocity Increase
● High-Selling Products with no sales
Price Manager Opportunities do the hard work of analysis for
you:
● Shows the potential to list specific products on other
marketplaces to compete multi-channel
● Looks at your listings and allows you to add these directly
onto another targeted marketplace.
14. ✓ Real-time repricing
✓ Price: flat rate, commission or % of revenue
✓ Rules or algorithmic
✓ Flexibility of rules
✓ Unlimited channels
✓ Generous / no SKU limits
Choosing a Repricer