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Beyond Amazon Repricing:
More Sales, More Buy Box, More Time.
● Amazon’s Competitive Climate
● Repricing: What, how, why, when?
● Winning more Buy Box
● Automate your strategy
● Net Margin Repricing
Agenda
Amazon’s Competitive Climate
Amazon receive over 41
million page views per day
Amazon
merchants must
sell under one
advert / listing,
rather than their
own page
Of Amazon
sales come
from repeat
customers
Two thirds
Repricing is when the price of a product automatically
adjusts in reaction to a competitor’s price change, or
to take advantage when a competitor runs out of
stock.
What is Repricing?
Common scenarios include:
✓ A rise in competition is hurting your sales
✓Inventory has grown too large to manage
pricing manually
✓You want to free up more time to focus on
growing your business
When is it useful?
A competitor
changes their
price on
Amazon
Amazon
notifies
XSellco of the
change
XSellco
calculates the
new price
Background
safety checks
are performed
XSellco
notifies
Amazon of the
price change
Amazon’s
Pricing Error
System checks
the new price
New price is
updated on
Amazon
How does it work?
✓ Keeps your products competitively priced
✓ Competitive prices result in more sales
✓ Saves countless hours repricing manually
✓ Reprices according to your specific preferences
✓ Increases your likelihood of winning the Buy Box
Why Reprice?
Winning the Buy Box!
The percentage of
mobile sales on
Amazon,
Christmas 2015
60%The approximate
percentage of all
non-media sales
which are made
through the buy
box on Amazon
82%
● FBA or Non-FBA
● Feedback Ratings
● Feedback Percentages
● Domestic vs. Foreign Sellers
● Competitor’s Stock Level
● Your Stock Level
● Your Stock Age
● Specific Merchants!
● Compete against Featured Merchants
Automate Your Personal Strategy
Make your own rules - create your
own personal strategy and algorithm
✓ Always sell at a profit
✓ Eliminate unprofitable sales
✓ Identify most profitable products
✓ Keep currency conversions up to
date
Net Margin Repricing
Net Margin Repricing is the process of repricing goods in line with
competitors’ price changes, while considering the cost of the product and
ensuring that it’s sold for a profit.
How does Net Margin Repricing work?
Your
costs
Your
Price
Lowest
Price
Your
Minimum
Price
Your
Maximum
Price
The profit you will
make at your current
selling price
The profit you would
make if sold at your
minimum price
The profit you would
make if sold at your
maximum price
Product Pricing Tracking
Track your products’ performance over time including:
○ Lowest Price
○ Highest Price
○ Median Price
○ BuyBox Price
○ Old Price
○ My Price
○ Seller Count
○ Sales Rank
○ Which competitor own the BuyBox
○ Price changes for the specified timeframe
Reporting and Opportunities
Price Manager Reports allow you to download reports such as:
● Top Selling Products
● Sales Velocity Increase
● High-Selling Products with no sales
Price Manager Opportunities do the hard work of analysis for
you:
● Shows the potential to list specific products on other
marketplaces to compete multi-channel
● Looks at your listings and allows you to add these directly
onto another targeted marketplace.
✓ Real-time repricing
✓ Price: flat rate, commission or % of revenue
✓ Rules or algorithmic
✓ Flexibility of rules
✓ Unlimited channels
✓ Generous / no SKU limits
Choosing a Repricer
Special Offer
20% off Plus or
Ultimate repricer
for 3 months!
Questions?

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Amazon Repricing - More sales, More buy box, More time

  • 1. Beyond Amazon Repricing: More Sales, More Buy Box, More Time.
  • 2. ● Amazon’s Competitive Climate ● Repricing: What, how, why, when? ● Winning more Buy Box ● Automate your strategy ● Net Margin Repricing Agenda
  • 3. Amazon’s Competitive Climate Amazon receive over 41 million page views per day Amazon merchants must sell under one advert / listing, rather than their own page Of Amazon sales come from repeat customers Two thirds
  • 4. Repricing is when the price of a product automatically adjusts in reaction to a competitor’s price change, or to take advantage when a competitor runs out of stock. What is Repricing?
  • 5. Common scenarios include: ✓ A rise in competition is hurting your sales ✓Inventory has grown too large to manage pricing manually ✓You want to free up more time to focus on growing your business When is it useful?
  • 6. A competitor changes their price on Amazon Amazon notifies XSellco of the change XSellco calculates the new price Background safety checks are performed XSellco notifies Amazon of the price change Amazon’s Pricing Error System checks the new price New price is updated on Amazon How does it work?
  • 7. ✓ Keeps your products competitively priced ✓ Competitive prices result in more sales ✓ Saves countless hours repricing manually ✓ Reprices according to your specific preferences ✓ Increases your likelihood of winning the Buy Box Why Reprice?
  • 8. Winning the Buy Box! The percentage of mobile sales on Amazon, Christmas 2015 60%The approximate percentage of all non-media sales which are made through the buy box on Amazon 82%
  • 9. ● FBA or Non-FBA ● Feedback Ratings ● Feedback Percentages ● Domestic vs. Foreign Sellers ● Competitor’s Stock Level ● Your Stock Level ● Your Stock Age ● Specific Merchants! ● Compete against Featured Merchants Automate Your Personal Strategy Make your own rules - create your own personal strategy and algorithm
  • 10. ✓ Always sell at a profit ✓ Eliminate unprofitable sales ✓ Identify most profitable products ✓ Keep currency conversions up to date Net Margin Repricing Net Margin Repricing is the process of repricing goods in line with competitors’ price changes, while considering the cost of the product and ensuring that it’s sold for a profit.
  • 11. How does Net Margin Repricing work? Your costs Your Price Lowest Price Your Minimum Price Your Maximum Price The profit you will make at your current selling price The profit you would make if sold at your minimum price The profit you would make if sold at your maximum price
  • 12. Product Pricing Tracking Track your products’ performance over time including: ○ Lowest Price ○ Highest Price ○ Median Price ○ BuyBox Price ○ Old Price ○ My Price ○ Seller Count ○ Sales Rank ○ Which competitor own the BuyBox ○ Price changes for the specified timeframe
  • 13. Reporting and Opportunities Price Manager Reports allow you to download reports such as: ● Top Selling Products ● Sales Velocity Increase ● High-Selling Products with no sales Price Manager Opportunities do the hard work of analysis for you: ● Shows the potential to list specific products on other marketplaces to compete multi-channel ● Looks at your listings and allows you to add these directly onto another targeted marketplace.
  • 14. ✓ Real-time repricing ✓ Price: flat rate, commission or % of revenue ✓ Rules or algorithmic ✓ Flexibility of rules ✓ Unlimited channels ✓ Generous / no SKU limits Choosing a Repricer
  • 15. Special Offer 20% off Plus or Ultimate repricer for 3 months!