1.
Beyond Amazon Repricing
More Sales, More Buy Box, More Time

2.
Who I Am
Price
Optimisation
Help Desk
• Victor Corcoran
• CEO of Xsellco since June ‘15
• XSellco providing services to online
multichannel sellers since 2013
• A suite of premium tools for
multichannel sellers

3.
Accounting for over 60% of Ecom Growth
Q2 ’16
• 3rd Party GMV – US$38b (49% of Total Sales)
• 36% YoY Growth
• 304m customers *
• 70k sellers with annual revenue over US$100k
• ebay has a further 20m in GMV in 2nd quarter
Amazon = eCommerce
*Does not break out 3rd Party Vs Amazon Sales

4.
The Buy Box
Winner
The Competition
Who gets the most sales?
Even More On Mobile
From 82% to 90%
of all sales happen through the BuyBox

5.
Repricing is when the price of a product automatically adjusts to
ensure the
optimum price taking into consideration the competitive landscape
at that moment.
Amazon facilitates and encourages dynamic / automatic repricing.
What is Automatic Repricing?

6.
WEBRETAILER MARKET SURVEY
Survey was completed in late 2015
Repricer usage higher in larger sellers
Unless you are private label you will need a
repricer to suceed

7.
CHANNEL ADVISOR SAME STORE SALES
25% 10%

8.
A compe(tor
changes their
price on
Amazon
Amazon
no(fies
XSellco of the
change
XSellco
calculates the
new price
Background
safety checks
are performed
XSellco
no(fies
Amazon of the
price change
Amazon’s
Pricing Error
System checks
the new price
New price is
updated on
Amazon
How does it work?HOW DOES IT WORK
5 Billion Times
Last Month

9.
Fulfillment
Seller Rating
Feedback Score
Price
Delivery
How to Win Buy Box

10.
Order shipping through Amazon (All Amazon Sales)
Either through Seller Central or connecting to
Buy Shipping API
Available in UK, US and Germany
Must use Amazon where available
Any Amazon order – not just Prime
Seller Fulfilled Prime
Requirements
ü Excellent delivery record
ü Excellent seller rating
ü Must use Amazon Buy Shipping API
ü Min volume of 30 units a day
ü Tools Available to automate Process
The two most important levers are
Price & Fulfillment,
Amazon now offers a Seller
Fulfilled Prime Program (Ranks like
FBA) Access to Prime

11.
● FBA or Non-FBA
● Feedback Ratings
● Feedback Percentages
● Domestic vs. Foreign Sellers
● Competitor’s Stock Level
● Your Stock Level
● Your Stock Age
● Specific Merchants!
● Compete against Featured Merchants
● Net Margin
Automate Your Personal Strategy
Make your own rules - create your
own personal strategy and algorithm
Automate for Your Business

12.
Your
costs
Your
Price
Lowest
Price
Your
Minimum
Price
Your
Maximum
Price
The profit you will
make at your current
selling price
The profit you would
make if sold at your
minimum price
The profit you would
make if sold at your
maximum price
How does Net Margin Repricing work?
✓ Always sell at a profit
✓ Eliminate unprofitable sales
✓ Identify most profitable products
✓ Keep currency conversions up to date

13.
Web ChatCan Be Useful for Sku Choice
27 Sellers, do you want to be stocking this product?

14.
Tracking

15.
Competitors

16.
✓ Speed of repricing!!!!!
✓ Reliability
✓ Price: flat rate or % of revenue
✓ Support required / availability
✓ Control and flexibility of rules
✓ Unlimited channels
✓ Generous / no SKU limits
✓ Value Add features
Choosing a Repricer

17.
Offer
Email support@xsellco.com
with promo code: Online Seller Uk
and get 25% off any product for 3 months
Offer expires October 30th 2016
And Free Pricing Strategy Session

18.
Questions
Thank You