Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Beyond Amazon Repricing
More Sales, More Buy Box, More Time
Who I Am
Price
Optimisation
Help Desk
•  Victor Corcoran
•  CEO of Xsellco since June ‘15
•  XSellco providing services to...
Accounting for over 60% of Ecom Growth
Q2 ’16
•  3rd Party GMV – US$38b (49% of Total Sales)
•  36% YoY Growth
•  304m cus...
The Buy Box
Winner
The Competition
Who gets the most sales?
Even More On Mobile
From 82% to 90% 

of all sales happen thro...
Repricing is when the price of a product automatically adjusts to
ensure the
optimum price taking into consideration the c...
WEBRETAILER MARKET SURVEY
Survey was completed in late 2015
Repricer usage higher in larger sellers
Unless you are private...
CHANNEL ADVISOR SAME STORE SALES
25% 10%
A	compe(tor	
changes	their	
price	on	
Amazon	
Amazon	
no(fies	
XSellco	of	the	
change	
XSellco	
calculates	the	
new	price	
...
Fulfillment
Seller Rating
Feedback Score
Price
Delivery
How to Win Buy Box
Order shipping through Amazon (All Amazon Sales)
Either through Seller Central or connecting to
Buy Shipping API
Available...
●  FBA or Non-FBA
●  Feedback Ratings
●  Feedback Percentages
●  Domestic vs. Foreign Sellers
●  Competitor’s Stock Level
...
Your		
costs	
Your		
Price	
Lowest		
Price	
Your	
Minimum	
Price	
Your	
Maximum	
Price	
The	profit	you	will	
make	at	your	c...
Web ChatCan Be Useful for Sku Choice
27 Sellers, do you want to be stocking this product?
Tracking
Competitors
✓ Speed	of	repricing!!!!!	
✓ Reliability	
✓ Price:	flat	rate	or	%	of	revenue	
✓ Support	required	/	availability		
✓ Control...
Offer
Email support@xsellco.com
with promo code: Online Seller Uk
and get 25% off any product for 3 months
Offer expires O...
Questions
Thank You 
Upcoming SlideShare
Loading in …5
×

Amazon Repricing - More sales, more buy box, more time

150 views

Published on

Victor, CEO at Xsellco explains how repricing can help win the buy box. Xsellco's unique net pricing model also helps you make a sale with profit.

Published in: Business
  • Login to see the comments

  • Be the first to like this

Amazon Repricing - More sales, more buy box, more time

  1. 1. Beyond Amazon Repricing More Sales, More Buy Box, More Time
  2. 2. Who I Am Price Optimisation Help Desk •  Victor Corcoran •  CEO of Xsellco since June ‘15 •  XSellco providing services to online multichannel sellers since 2013 •  A suite of premium tools for multichannel sellers
  3. 3. Accounting for over 60% of Ecom Growth Q2 ’16 •  3rd Party GMV – US$38b (49% of Total Sales) •  36% YoY Growth •  304m customers * •  70k sellers with annual revenue over US$100k •  ebay has a further 20m in GMV in 2nd quarter Amazon = eCommerce *Does not break out 3rd Party Vs Amazon Sales
  4. 4. The Buy Box Winner The Competition Who gets the most sales? Even More On Mobile From 82% to 90% 
 of all sales happen through the BuyBox
  5. 5. Repricing is when the price of a product automatically adjusts to ensure the optimum price taking into consideration the competitive landscape at that moment. Amazon facilitates and encourages dynamic / automatic repricing.  What is Automatic Repricing?
  6. 6. WEBRETAILER MARKET SURVEY Survey was completed in late 2015 Repricer usage higher in larger sellers Unless you are private label you will need a repricer to suceed
  7. 7. CHANNEL ADVISOR SAME STORE SALES 25% 10%
  8. 8. A compe(tor changes their price on Amazon Amazon no(fies XSellco of the change XSellco calculates the new price Background safety checks are performed XSellco no(fies Amazon of the price change Amazon’s Pricing Error System checks the new price New price is updated on Amazon How does it work?HOW DOES IT WORK 5 Billion Times Last Month
  9. 9. Fulfillment Seller Rating Feedback Score Price Delivery How to Win Buy Box
  10. 10. Order shipping through Amazon (All Amazon Sales) Either through Seller Central or connecting to Buy Shipping API Available in UK, US and Germany Must use Amazon where available Any Amazon order – not just Prime Seller Fulfilled Prime Requirements ü  Excellent delivery record ü  Excellent seller rating ü  Must use Amazon Buy Shipping API ü  Min volume of 30 units a day ü  Tools Available to automate Process The two most important levers are Price & Fulfillment, Amazon now offers a Seller Fulfilled Prime Program (Ranks like FBA) Access to Prime
  11. 11. ●  FBA or Non-FBA ●  Feedback Ratings ●  Feedback Percentages ●  Domestic vs. Foreign Sellers ●  Competitor’s Stock Level ●  Your Stock Level ●  Your Stock Age ●  Specific Merchants! ●  Compete against Featured Merchants ●  Net Margin Automate Your Personal Strategy Make your own rules - create your own personal strategy and algorithm Automate for Your Business
  12. 12. Your costs Your Price Lowest Price Your Minimum Price Your Maximum Price The profit you will make at your current selling price The profit you would make if sold at your minimum price The profit you would make if sold at your maximum price How does Net Margin Repricing work? ✓  Always sell at a profit ✓  Eliminate unprofitable sales ✓  Identify most profitable products ✓  Keep currency conversions up to date
  13. 13. Web ChatCan Be Useful for Sku Choice 27 Sellers, do you want to be stocking this product?
  14. 14. Tracking
  15. 15. Competitors
  16. 16. ✓ Speed of repricing!!!!! ✓ Reliability ✓ Price: flat rate or % of revenue ✓ Support required / availability ✓ Control and flexibility of rules ✓ Unlimited channels ✓ Generous / no SKU limits ✓ Value Add features Choosing a Repricer
  17. 17. Offer Email support@xsellco.com with promo code: Online Seller Uk and get 25% off any product for 3 months Offer expires October 30th 2016  And Free Pricing Strategy Session
  18. 18. Questions Thank You 

×