4. Amazon business seller program
Benefits
● Simplifies buying experience for organizations
○ Streamline the purchasing process for businesses,
making it easier and more efficient to procure the
necessary goods and services.
● Facilitates business growth
○ Enables organizations to save money on their
purchases. These savings can then be reinvested into
other areas of the business
● Reshapes purchasing process for leaders
○ Empowers business leaders to redefine how their
organizations purchase goods and services.
5. Amazon business seller program
Benefits
● Drives sales growth for Amazon sellers
○ These discounts make products more attractive and
competitive in the marketplace, driving higher sales
and revenue for sellers.
● Builds trust and attracts business
○ By providing competitive pricing and value-added
benefits, businesses can attract new customers and
retain existing ones, driving growth and success.
6. Amazon business seller program
AB
Customers
● They are often representatives or employees of
large entities such as corporations, non-profit
organizations, or government agencies.
● Some Amazon Business customers are
specifically designated as procurement
professionals within their organizations. Their
primary responsibility is to source and purchase
goods and services in bulk to meet the
organization's operational needs efficiently and
cost-effectively.
Who can be
7. Amazon business seller program
AB
Customers
● AB Customers buy goods and services in large
quantities to fulfill the needs of their
organizations. By buying in bulk, businesses
can secure discounted prices from suppliers
and distributors.
● Reduces the frequency of ordering and
minimizes administrative overhead associated
with multiple transactions, further
streamlining the purchasing process for
businesses
Why they are
interested
8. Amazon business seller program
Requirements
● Professional selling account
○ If you have an individual account, you need to change
to professional.
● Enrolled in Amazon business - It’s free
To know if you have a professional account and if it’s
enrolled in Amazon Business:
Settings>Account info>manage your services
10. Amazon business seller program
Features
● Business pricing and quantity discounts
● B2B Product opportunities (BPO)
● Business - only offers
● Business - only selection
● Enhanced content
● Seller credential program
● Business seller profile
● Business reporting
● Find more in B2B page
11. Amazon business seller program
Insights
Seller>Menu>B2B>B2B Central>Business discounts insights
12. Amazon business seller program
Insights
● This page gives you the top 10 ASIN recommendations to
help you set business prices and quantity discounts.
○ The ASINs on the page (and accompanying report) are
ranked by their relevance to Amazon Business customers.
● Option to download a full report to view more than 10
ASINs
14. Business
pricing
● Discounted price that is available exclusively to
Amazon business customers regardless of the
quantity purchased.
● Business price recommendations are based on
the average business discount set by other sellers
in the same subcategory and price band of the
ASIN.
16. Quantity
discounts
● Tiered pricing or offer discounts based on the
quantity of items purchased, encouraging larger
orders.
○ Multiple levels of discounts depending on the quantity or
value of products purchased by the customer. For example,
a seller might offer a 5% discount for orders of $500-$999, a
10% discount for orders of $1000-$1999, and a 15% discount
for orders of $2000 or more. These tiers incentivize
customers to increase their order size to reach the next
discount level, ultimately encouraging higher-volume
purchases.
● Recommendations determined on common
quantities purchased by AB customers in the
same subcategory
18. Quantity
discounts
Set up
Offer one or more discounts by
percentage
Enter a minimum quantity the
buyer needs to purchase to
trigger the discount as well as the
percentage off
Offer one or more predetermined
discount price
Enter a minimum quantity the
buyer needs to purchase to
trigger the discount as well as the
price per unit
After entering all
the discounts click
20. ● Automatically adjusts in response to changes in
the standard price.
● Saves time and effort while ensuring
competitiveness in the market.
● Maintain sharp prices and improve discoverability
Automated business pricing
Benefits
Automate pricing apply the pre-defined pricing rule
Automate Pricing: Change or remove a pricing rule
21. ● Set rules that will change when the standard
business price changes.
○ For example, stay 5% down the standard price.
● Three types of B2B pricing rules are available
○ Business Catalog Rule
○ Business Features Offer Rule
○ Percentage Off B2B Rule
Automated business pricing
Business
pricing
rules
22. ● Dynamically adjust prices across the entire
catalog relative to standard consumer prices
● IMPORTANT: Set a minimum price for
products to avoid potential issues.
○ Without a minimum price set, Amazon may assign
one, likely higher than the standard price, leading to
errors in pricing.
Business
pricing
rules
Business
Catalog
Rule
26. Business
pricing
rules
Business
Catalog
Rule Set the default price percentage limit as a percentage of the standard price.
This will be applied to existing and new SKUs that do not have a minimum
price at the time the rule has been set up
29. ● Allows you to set pricing based on the
featured offer.
○ You have the flexibility to price your product either
above, equal or below to the winning offer.
● Enhances competitiveness and increases the
likelihood of winning the featured offer
position, thereby boosting visibility and sales
potential.
Automated business pricing
Business
pricing
rules
Business
Features
Offer Rule
39. Business
pricing
rules
Percentage
Off B2B
Rule
*SKU selection saves automatically, whether you add SKUs or not.
However, the rule won't be applied to any SKUs until you add
them.
Select percentage off
and quantity discount
tier
Review and proceed to
SKU selection.
Then save and activate
