The document discusses the components and architecture of an e-commerce system. It describes what happens before and after a customer places an order on an e-commerce site, including stocking products in warehouses, tracking inventory levels and locations, order processing, packing and delivering orders. The key components are a product management system, pricing decisions, warehouse design and logistics, efficient delivery, and integrating the front-end customer facing site with a back-end order processing system.

2. E-Commerce :
Building Blocks

3. What We'll Discuss
What we see in an e-commerce site
What happens behind the scenes:
Before
After
Different components of a Warehouse Planner
Architecture that we use

4. Introduction to E-Commerce
Needs no introduction. :-)
All of us have used at least one
But is it simply WYSWYG?

5. What you do on *kart.com
You go to the shopping site
Search for the product
Add required quantities to cart
You make a payment
Your order is placed
(At times, you are also asked to login)

6. What makes you happy?
Minimum cancellation due to unavailability of
product
Zero downtime
Ultra quick portal
Prompt delivery
Zero theft

7. Where do we stock the products?
How can a user search for available ones?
How should they be grouped?
How should the price be decided?
Should we offer discounts?
How to decide suggestions? (For impulsive shoppers)
Earlier in the day...

8. Earlier in the day...
Are there enough quantities to sell?
Where do we source our products from?
Where to store them?
How to shift them from one place to another?
How to maintain record of what's in store in what
quantities?

9. Solving our dilemmas...
Stock products in warehouse
Design the warehouse
Assign locations for products
Acquire them from suppliers

10. Solving our dilemmas...
User search and grouping
Categorize products
Have a good searching module which
provides a flexible approach
Suggestions
Study user behaviour over some time
Make the system learn

11. Movement of products
Maintain a record of what was moved from
where to where
Ensure that no products are lost
Stop selling if there isn't enough quantities
Associate rules to products
Solving our dilemmas...

12. Solving our dilemmas...
Pricing
Pre-decide what price will be applied from
a date
Maintain a history of what price a product
was selling at, on what dates

13. Moments after placing the order
Decide who will pick up the products and from where
Decide the most efficient way to move around the
warehouse
Tag the packets with some identification code
Decide the most efficient way to move around the
town delivering orders

14. Enough of boring Business Talk!

15. The Pieces of the Puzzle
Product Management
Pricing Decisions
Warehouse design and product locations
Movement within the warehouse
Efficient delivery

16. A 1000 words...
Product Warehouse
Create
Move between locations
Apply stock rules
Automatic procurement
Apply price rules
Apply discounts
Receive goods
Put products into locations
Order
Create picking routes
Create delivery routes
Search

17. Putting the pieces together
Separate front end from back end
Communicate via RPC or web services
Have 99.99..(up to 1 billion places) up time
Cache almost everything for speed
Use clustering

18. What we have used
Magnolia-Grails front end for CMS driven front end
Grails application for back end
Communicate via RabbitMQ and Google Protobuf
Dedicated search engine powered by Solr

19. We have some happy shoppers

20. Contact us
Our Office
Client Location
Here’s how TOTHENEW
helps in building an E-
commerce for its
customers!
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related to E-
commerce?
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21. Thank You!