Learn how SkuVault, BigCommerce, ShipStation, and SellerActive work together to help omnichannel eCommerce merchants scale their business against competitors.
https://www.skuvault.com/
https://www.bigcommerce.com/
https://www.shipstation.com/
https://www.selleractive.com/
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The Ultimate Tech Stack: 4 Omnichannel Solutions for the Scaling Merchant
1. The Ultimate Tech Stack:
4 Omnichannel Solutions
for the Scaling Merchant
October 8th | BigCommerce, SkuVault, SellerActive, ShipStation
2. Speakers
Ryan Morgan
Solutions Architect, Major
Accounts
Elaine Rector
Sales Engineer
Sachin Wadhawan
Director of Technology Partnerships
Ian Leslie
Senior Sales Representative
3. What we will cover
● How these solutions work together to optimize your
processes
● Tips to get the most from each technology
● How to utilize these technologies to scale your business
4. Your Optimized Tech Stack for OmniChannel
Launch your Store Manage Channels Ship Products
Manage Inventory
& Operations
User Experience (Front-end) Order Fulfilment (Back-end)
7. BigCommerce’s
mission is to help
merchants sell
more at every stage
of growth.
Sell More.
“On BigCommerce, we are saving a significant
amount of money on development and overall
platform costs. More importantly, we now have
an extremely agile environment that can
change quickly to meet our business needs.
—Mark Hopkins
CHIEF INFORMATION OFFICER
The SaaS aspect of BigCommerce is
great because we don't have to
worry about hosting which enables
us to focus on the merchandising
aspects of the website.”
◿ Built for Growth
◿ Powerful Performance
◿ Low TCO
8. Sell More.
Built for Growth
◿ Robust, feature-rich technology that is simple
enough for all users.
◿ 600+ vetted best of breed 3rd party applications
ranging from high-end rewards programs to ERP
connectors.
◿ 100+ API endpoints with industry leading 400 API
calls per second, accompanied by comprehensive
documentation.
Realize your vision without
compromise.
9. Sell More.
Powerful
Performance
◿ Industry-leading uptime at 99.99% backed by SLAs,
compared to the industry average of 99.5%.
◿ Unlimited bandwidth on the Google Cloud Platform,
the fastest, most flexible and secure global hosting
provider.
◿ Security vetted and authenticated by Coalfire
ISO/IEC 27001 certification, the international gold
standard.
Sell More.
Scale seamlessly with
technology you can trust.
10. Sell More.
Low TCO
◿ Predictable, flat-rate pricing, so you make financial
plans without any surprises.
◿ An assigned implementation project manager who
leads store launches in 3 months on average.
◿ Pre-negotiated payment and shipping rate
discounts which save merchants 1% of GMV on
average.
Unlock profit and invest in
acquisition.
11. Sell More.
Go headless for
greater flexibility.
◿ Design a highly immersive shopping experience
powered by a secure and reliable commerce engine.
◿ Speed up your time to market by leveraging the
investment you’ve made in your existing CMS, DXP,
or custom front-end.
◿ Create multi-store and omni-channel experiences,
including localized experiences from wherever you sell,
using a single back-end.
14. CONFIDENTIALINFORMATION
Open SaaS Platform
Personalization
Advanced
Merchandising
User Generated
Content
Behavior Based
Promotions
Front-end
Coding/Scripting
Localized
Language &
Currency
Merchandising
& Promotions
ERP OMS PIM CRM CMS Other
Product
Catalog &
Content
Order
Management
Customer
Data
Cart /
Checkout
Payments /
Tax
Shipping /
Fulfillment
Multi-
Channel
Reporting &
Analytics
Presentation Layer
2-Way REST API Layer
Headless Stencil
U S E R E X P E R I E N C E
Bloomreach
Adobe Experience Manager
SiteCore
WordPress
Drupal
Custom (React, Django, etc.)
HTML
CSS
Javascript
Handlebars
Items outlined in blue
represent the core
functionalities of the
BigCommerce platform
Items outlined in blue
are all hosted on the
Google Cloud Platform
16. Multichannel listing
management and
powerful repricing
technology for e-
commerce.
“We’re on a mission to simplify the
complexity of multichannel listing
and repricing. We're building a
product that makes it simpler and
easier for e-commerce sellers to
grow their business.
—Jason Harra
SELLERACTIVE CEO
✓ Multi-Marketplace Management
✓ Automated Repricing Software
✓ Centralized Inventory Syncing
17. Selling on Amazon, Walmart,
your own site, and more?
Multi-Marketplace Management can help.
✓ Bulk marketplace listing
✓ Multichannel inventory syncing
✓ Easy, intuitive uploads
✓ ASIN creation
18. Put your best price forward
every time.
Automated Repricing Software
✓ Repricing for Amazon, Walmart & eBay
✓ Tailored repricing strategies
✓ Competitor pricing review
19. Struggling with Out-of-Stocks
& Overselling?
Try Centralized Inventory Syncing.
✓ Multichannel inventory syncing
✓ Multiple location and fulfillment type management
✓ Set bundles and multipacks
20. 72%
22%
46sec
Average Buy Box ownership
Average revenue growth in first 60
days
Constant repricing updates
The SellerActive Advantage
27. About SkuVault
● Cloud-based warehouse and inventory
management software for
B2B and B2C retailers with a focus in
eCommerce
● Streamlined pick/pack/ship features
● Advanced reporting for better purchase
decisions
● Amazon features designed to increase
Seller Ratings
● Full integration stack for software you
already use, including channel syncing
with SellerActive
● Award winning customer support team
29. Planning
and Forecasting
Make smarter purchasing decisions.
Reporting features empower WMS users to
make informed purchase and ordering
decisions based on their own sales history.
With smart reporting options, WMS users
can increase the accuracy of:
✓
✓
✓
Replenishing stock to multiple warehouses
User accountability in real-time
Visibility of transaction quantity change
When to place a PO to suppliers
31. Eliminate Human Error
With Quality Control
Ensure every order goes out correctly with the
correct product and quantity
✓ Utilize a QC History report to give visibility on
what’s going out
Avoid mis-picks and damaged items
Reduce customer service costs
✓
✓
32. Streamline the
Pick/Pack/Ship Process
Minimize errors with automated features
Digital and paperless picking
Quality Control while picking
Customized workflows
Pull orders in from shipping platform
✓
✓
✓
✓
33. Manage Stock Levels
✓
✓
✓
Track component quantities and locations
Kitting allows users to manage stock levels in ready-to-
ship kits
Visibility into inventory locations and quantities,
including
Backstock and Reserve locations
Multi-warehouse visibility
34. Better Seller Performance Ratings
Improve your Amazon Seller Performance Rating with WMS features and win back the Buy Box.
For example, ship out quality orders on time with:
✓ Quality control
Customized picklists
Better forecasting
Streamlined pick/pack/ship
✓
✓
✓
Robust, feature-rich technology that is simple enough for all users. (M2, SFCC, SHOP)
600+ vetted best of breed 3rd party applications ranging from high-end rewards programs to ERP connectors. (M2, SFCC, SHOP)
100+ API endpoints with industry leading 400 API calls per second, accompanied by comprehensive documentation. (M2, SFCC, SHOP)
24/7 phone, email and chat support along with an expansive knowledge base of articles and a community of users.
An assigned Account Manager that partners with you to drive success through proactive guidance and recommendations. (M2, SFCC, SHOP)
Industry-leading uptime at 99.99% backed by SLAs, compared to the industry average of 99.5%. M2
Unlimited bandwidth on the Google Cloud Platform, the fastest, most flexible and secure global hosting provider. M2, SFCC
Security vetted and authenticated by Coalfire ISO/IEC 27001 certification, the international gold standard. M2, SFCC, SHOP
Servers that are PCI DSS 3.2 Level 1 certified, meaning your customers’ critical data will remain protected and secure. M2, SFCC, SHOP
The fastest (20% faster than average) and most optimized global shopper experience by utilizing Akamai CDN. M2, SFCC, SHOP
Predictable, flat-rate pricing, so you make financial plans without any surprises. M2, SFCC, SHOP
An assigned implementation project manager who leads store launches in 3 months on average. M2, SFCC, SHOP
Pre-negotiated payment and shipping rate discounts which save merchants 1% of GMV on average. M2, SFCC, SHOP
ShipperHQ and Avalara Avatax for advanced shipping needs and automated tax calculation. M2, SFCC, SHOP
Automatic platform updates, feature releases and enhancements with no cost or website downtime. M2
Other bullets to swap in if relevant:
Give your agile teams the green light to innovate quickly by empowering them to make changes to your front-end without disrupting the back-end.
Plug in new technology into your existing systems using APIs that provide the flexibility to adapt without disrupting your business.
(US Version)
Sales Notes:
Here is a look into our current customers.
We are proud to support merchants across all levels of growth from Inc. 5000, to IR 1000 to Fortune 500 brands.
BigCommerce now serves 30+ Fortune 1000, 25 IR 1000, and leading brands in every B2C and B2B category from automotive to health & beauty to sports & outdoors.
Sales Notes:
Historically, there were 2 options when it came to eCommerce, Open Source & SaaS.
Merchants that favored having full control of their design & build of their site, chose Open Source.
Merchants that favored simplicity and security, chose SaaS
That compromise is no longer needed, with BigCommerce’s “Open-SaaS” solution.
We have blurred the line between open & closed, by offering complete openness though our powerful APIs (>90% of the platform is exposed).
You start with a strong, secure base (the BigCommerce Platform) and then can build on top with our APIs to achieve any desired outcome.
With Saas, you no longer have to worry about infrastructure concerns (Hosting, Stability, Security, Load Balancing, Compliance).
Rather than the “forced openness” of an OpenSource Solution, we give you a “Choice for openness”, build where you need, build where it makes sense.
If you want to read more, I recommend this post in the BigCommerce Developer Blog, or if you want it to be even more in-depth, I recommend this PDF.
Sales Notes:
Represented here is the BigCommerce Platform.
Everything outlined in blue is included in the platform, we see each of these elements as being core to eCommerce.
You can see that we handled everything from merchandising & promotions to catalog management to reporting and analytics.
All of this is hosted on the Google Cloud Platform, allowing us to deliver the best performance to our merchants.
This is the “SaaS” element.
Though, we understand that as merchants reach your level, they have sophisticated tools in house that they use to manage various things.
Take an ERP for example, many of our merchants rely on an ERP for all of their business operations from: customer management, to catalog management to BI.
These merchants (ex:SkullCandy, ResMed, Berlin Packaging), all take advantage of our Open API endpoints to connect to their ERP, that way the data transfers bi-directionally between the 2 systems.
In a sense, they are overriding our native customer management, catalog management & analytics tool in favor of their more advanced tool.
This is the “Open” element.
Another key example to illustrate this point is Burrow.
Burrow is a disruptor in the furniture market, a growing DNVB.
To be competitive, they need to have a sophisticated digital marketing strategy.
The way they achieve this, is through their CMS.
Burrow utilizes the power of their CMS to customize the front-end experience of their site to their buyers while utilizing the power and stability of the BigCommerce platform to host their cart & checkout.
Whether you are shipping 1 order a day, or 10,000, ShipStation will help you import, manage, and ship your online orders. As the top shipping platform, we compliment BigCommerce, SellerActive, and SkuVault, as well as hundreds of other integrations.
Marketing is expensive, but ShipStation provides customizable features so your brand can stay top of mind with customers
Tracking emails have over 100% open rate - on average, delivery tracking emails are opened 3 times, which means that is 3 times you can brand yourself and send traffic back to your page instead of the UPS or FedEx website. Also, 88% of consumers say the ability to track shipments in real-time is important.
There is a 16% LIFT in average order volume for the sellers using ShipStation's Branded Returns Portal.
Consumers are 29% more likely to order again from a seller after returning an item through a self-service portal.
We already mentioned using free marketing tools within ShipStation to help grow your business, but these are some other ways to increase revenue.
Free Shipping:
88% of consumers are more likely to shop on a site that promises free shipping
93% of consumers will add products to their cart to receive free shipping
In contrast, 58% of consumers are likely to abandon their cart if there are shipping charges
Amazon has changed customer expectations, so free shipping is becoming the status quo
In order to offer free shipping, try offering a purchasing threshold or dissolving the cost within the product prices
If free shipping is unsustainable for you, try using it only for the holidays
Transparency with Shipping Prices
If you are going to charge for shipping, make sure you are upfront about it
Customers don’t like being bamboozled at checkout
Provide Shipping Options at Checkout
Let customers decide if they want faster shipping instead of offering it upfront (saves you money)
Over 80% of consumers are willing to pay for same-day or faster delivery - give the people what they want
Have a few options, but not too many - maybe 3 delivery time options
An inventory & warehouse management system is a software solution designed to handle day-to-day warehouse operations with complete visibility. Some basic building blocks of a WMS include
Real time quantity syncing, making overselling on your channels virtually impossible
real time access to inventory levels and locations, allowing warehouse workers to find their products in a fraction of the time
Transaction Reporting. All transactions need to be recorded and stored for higher level of quality control on your orders
Barcoding scanning speeds up the process and allows less user error
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Firstly, demand planning and forecasting is imperative because it enables you to make smarter purchasing decisions
Expert Tip: Having real time forecasting based on sales history means you never have more or less product than you need to sell.
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A WMS integrates with the ecommerce software you need to build a well-rounded business. Here’s a few ways integrations work with your WMS to store inventory information in one place.
Real time quantity syncs and the use of buffers reduce chances of an oversell. buffers are a way you can push a false quantity to a marketplace, whether it be less or more than what is actually currently available in your warehouse.
a WMS must have the functionality to pull orders and order costs in from the marketplaces to be able to provide accurate reporting information.
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Each transaction should be tracked and timestamped so you can spend less time reconciling incorrect orders.
Higher order quality means more happy customers, therefore better reviews and more sales.
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QC while picking- many operations don’t require a scan at each point in the fulfillment process. A true WMS should offer the opportunity for flexible workflows which allow as many or as few touch points as needed.
Pull orders in from shipping platform - its imperative that your WMS offers functionality to pull orders from a shipping platform so that shipping labels and packing slips can be printed without having to navigate to another system.
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A WMS should offer you the functionality to sell not only finished, assembled goods, but also any raw materials that make them up.
Multi-warehouse visibility is important for you to be able to view quantities in multiple merchant warehouses, channel fulfilled warehouses such as Amazon FBA, and vendor feeds if necessary
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Most consumers check product reviews before deciding to purchase. eComm sellers need a way to boost seller ratings, get more positive reviews, and win the buy box by shipping out quality orders in a timely manner. Better forecasting means you always have the products you need in stock.
For example, ship out quality orders on time with:
Quality control
Customized picklists
Better forecasting
Streamlined pick/pack/ship
A WMS must have functionality to ensure that each user is picking and packing the correct product and amount of product in each order. Combined with streamlined picking and packing, the correct orders are shipped out more quickly than ever
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We’re only here with you today because of the great success realized by our mutual clients. We’ve we’ve helped them to streamline workflows, increase team efficiencies and reduce errors .. and right, that all boils down to some fantastic growth.
