#10NTC Social Media Basics for Nonprofits

Social Media Basics for Nonprofits Evaluation Code 134
Presented by
Dawn Crawford
Communications Director at Colorado Children’s Immunization Coalition &
Social Media Strategist at BC/DC
http://www.flickr.com/photos/batega/1596898776/

Evaluation Code: 134 How Was this Session? Call In Text Online Call 404.939.4909 Enter Code 134 Text 134 to 69866 Visit nten.org/ntc-eval Enter Code 134 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration!

What Do YOU Want to Get
Out of This Class?

Listen

Powerful Tool For Good

Power of Social Media
Be a super hero for your cause
Create real connections with real people
Confront misinformation and negative chatter head-on
Most of it is free, granted it takes time , but it's free!

Power of Social Media
It’s a new avenue to raise advocacy, awareness and funds
Answer questions/increase customer service
Have real conversations across time/space boundaries
Information sharing

Take Time to Plan

Share the Love
Listen
Engage
Audience
Content Focus
Frequency
Responsible
Launch date

Pick Your Perfect Combo
Facebook = Friend Builder
Twitter = Broadcast & Community Builder
YouTube = Broadcast Content to the World
Flickr = Photographs to Inspire
LinkedIn = Professional Connections
MySpace = Talk to Teens and Musicians
Blogs = Your own online newspaper
Social Bookmarking (Digg, Stumble) = Sharing information

Listen

Need Something to Say?

Keep talking…
Share news articles
Set up a Google Alert about your cause and share daily headlines
Share your organization's press releases and media coverage
Use your website
Link to teasers to pages on your website to entice people to read more about you
Use content already created
Brochures, photos, video, annual reports
Create separate updates for newsletter articles

Yap, yap, yap…
Correct misinformation
Monitor via Google Alerts or Twitter monitors tools and reply to users who are damaging your brand or spreading misinformation about your cause with a simple offer of sending them more information
Event Ideas
Online Q & A – Set a time when an expert from your cause answers questions or tweets during an event
Meet-Up – Have your online community meet offline at a restaurant or small venue
Offer social media friend only offers or fundraisers

Chatty Cathy
Customer Service
Ask followers to let you know when they have great or bad customer service
Make sure you RESPOND to these quickly
Encourage supporters
Reply users who are talking about your cause
Be a real person & have fun
Interact, interact, interact
Monitor your cause via HootSuite or TweetDeck

Superhero Tool - HootSuite
Website to do Facebook, Twitter, Blog Updates
Update Scheduling
URL shortener
Track click-thru
Update from multiple accounts individually or aggregate
Live search to engage in conversations and find new accounts to follow

@ Reply
Make a link from your status updates directly to your friend’s accounts. Just type an @ before their name and it will pull up your friend list.
Fan Page –
http://www.facebook.com/home.php?ref=home#/pages/The-Childrens-Hospital/53924096165
Cause Page for donations - http://apps.facebook.com/causes/154254?m=4c64c1a1&recruiter_id=30718049
Pieces of Flair - http://www.facebook.com/dawn.a.crawford#!/apps/application.php?id=3396043540&ref=search&sid=625642620.3800128674..1
Mascot profiles
http://www.facebook.com/nesslie.lives

Build a community around your cause
Be a real person!
Photo sharing
Twit Pic – http://www.twitpic.com
5 Ways to Share Photos on Twitter - http://mashable.com/2009/05/19/twitter-share-images /
Video sharing
Twit Vid – http://vidly.com/?twitvid
5 Ways to Share Videos on Twitter - http://mashable.com/2009/05/23/video-for-twitter /

Superhero Tool - TweetDeck
Downloaded from Tweetdeck.com
Do live search on keywords about your cause
Monitor “competition”
Can retweet, reply and DM from this software

Make a profile for yourself with detail – great way to be a resource to other nonprofits
Create a group
Allows supporters to connect professionally
Share media coverage and newsletter articles
GREAT idea for membership organizations
Publicize events
Stalk donors, volunteers, future employees

Listen

Grow Your Community

Bringing More to the Flock
Include your social media channels on your collateral – websites, brochures, newsletters, etc
Engage your followers regularly
It takes time – be patient and stay true to your cause and your community will grow
Do special friend or fundraising drives to increase your followers

Listen

Making It Work for Your Org

Engage in 20-Minutes a Day
If you are short on time, you can schedule your updates to go out when you are not at your desk
Use your Google Alerts for headline updates
Respond to @ replies from the previous day
Check your monitoring application and respond to users with more information or encouragement
HootSuite allows you to schedule your updates

Team Updates
Share the opportunity of maintaining your Twitter community with your staff and volunteers
Train different members of your staff & volunteers to update your accounts
Have them add updates throughout the day to your organization's accounts
Monitor their work and correct as needed
“ CoTweet: The Twitter CRM Tool of Choice for BestBuy, JetBlue, and Ford” - http://mashable.com/2009/03/27/cotweet/

Spread It Out
Use social media as a transitional tool between projects
Release creative energy
Enjoy engaging with your followers

Listen

Super Stars to Listen To

Listen To These Guys/Gals
Beth’s NPO Social Media Blog – http://beth.typepad.com/
Kivi’s NPO Communications Blog - http:// www.nonprofitmarketingguide.com /blog
Donor Power Blog - http:// www.donorpowerblog.com
Socialize Your Cause – Top 12 Blogs - http://www.socializeyourcause.org/top-12-nonprofit-blogs/blog/

Listen To These Guys/Gals
Arts = Think 360 Arts
http://www.think360arts.org/
http://twitter.com/Think360Arts
http://www.facebook.com/think360arts
Human Services = Goodwill Industries of the Southern Piedmont
http://www.goodwillsp.org/
http://www.facebook.com/goodwillsp
http://twitter.com/goodwillsp
http://www.youtube.com/goodwillsp
http://www.flickr.com/photos/goodwillsp
Healthcare = Colorado Children’s Immunization Coalition
http:// www.childrensimmunization.org
http:// www.twitter.com/immunizecokids
http:// www.facebook.com/immunizecokids
http:// www.youtube.com/user/immunizecokids
Foundation = Triangle Gives Back from the Triangle Community Foundation
http:// www.trianglegivesback.org

What’s Next?

Make Sure It’s Working

Experiment

Fail Epically

Have FUN!

Thank YOU!
Dawn A Crawford
dawnacrawford@yahoo.com 720-231-1930
http://bcdcideas.wordpress.com
@SocMediaRckStr
Facebook.com/Dawn.A.Crawford
http://www.childrensimmunization.org

How was the session? Evaluation Code: 134 Call In Text Online Call 404.939.4909 Enter Code 134 Text 134 to 69866 Visit nten.org/ntc-eval Enter Code 134 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration!

#10NTC Social Media Basics for Nonprofits

by Dawn Crawford

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#10NTC Social Media Basics for Nonprofits Presentation Transcript