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Why It Pays             To Be        #Likeable@DaveKerpen, CEO, @LikeableMedia    Author of @LikeableBook   Slideshare.net...
#Likeable
Listen first        &never stop listening                       #Likeable
#Likeable
Responsiveness    is NOT    a choice               #Likeable
#Likeable
#Likeable
#Likeable
Meaningfulengagement cannot bemechanical             #Likeable
#Likeable
“I’m sorry.”               #Likeable
#Likeable
“Thank you.”               #Likeable
#Likeable
10% Off   = Marketing50% Off   = Value100% Off = Loyal customers for life                               #Likeable
#Likeable
Every brand has a story.Tell yours.                       #Likeable
#Likeable
Inspire customers toshare their stories                      #Likeable
#Likeable
SURPRISE! & delight             #Likeable
#Likeable
Social ads = perfect targeting                          #Likeable
#Likeable
Don’t sell –compel                 #Likeable
#Likeable
It’s just a cocktail party              #Likeable
Feedback?Grand Prize!    @DaveKerpenFB.com/LikeableMedia  @LikeableMedia dave@likeable.com
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Why It Pays To Be Likeable

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Transcript of "Why It Pays To Be Likeable"

  1. 1. Why It Pays To Be #Likeable@DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook Slideshare.net/DaveKerpen
  2. 2. #Likeable
  3. 3. Listen first &never stop listening #Likeable
  4. 4. #Likeable
  5. 5. Responsiveness is NOT a choice #Likeable
  6. 6. #Likeable
  7. 7. #Likeable
  8. 8. #Likeable
  9. 9. Meaningfulengagement cannot bemechanical #Likeable
  10. 10. #Likeable
  11. 11. “I’m sorry.” #Likeable
  12. 12. #Likeable
  13. 13. “Thank you.” #Likeable
  14. 14. #Likeable
  15. 15. 10% Off = Marketing50% Off = Value100% Off = Loyal customers for life #Likeable
  16. 16. #Likeable
  17. 17. Every brand has a story.Tell yours. #Likeable
  18. 18. #Likeable
  19. 19. Inspire customers toshare their stories #Likeable
  20. 20. #Likeable
  21. 21. SURPRISE! & delight #Likeable
  22. 22. #Likeable
  23. 23. Social ads = perfect targeting #Likeable
  24. 24. #Likeable
  25. 25. Don’t sell –compel #Likeable
  26. 26. #Likeable
  27. 27. It’s just a cocktail party #Likeable
  28. 28. Feedback?Grand Prize! @DaveKerpenFB.com/LikeableMedia @LikeableMedia dave@likeable.com
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