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Social Media Marketing Boot Camp


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Social Media Marketing Boot Camp

  1. 1. How to Establish a Brand PersonalityThrough Social Media @DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook
  2. 2. Humanize Your Brand
  3. 3. Find Your Voice
  4. 4. Always Be Listening Constantly listen to, and learn from, your online audience.
  5. 5. Always Be Listening
  6. 6. Be Responsive Respond to everyone. Both positive AND negative comments.
  7. 7. Be Transparent Be honest. Be human. Humans make mistakes.
  8. 8. Deliver Engaging Content Create a dialogue. Give users a reason to interact with your brand.
  9. 9. Utilize Multimedia Extend your brand’s personality via multimedia.
  10. 10. Share & Inspire Stories Every brand has a story to tell.
  11. 11. Share & Inspire Stories So does every customer.
  12. 12. Provide Value Make sure your content adds value for your fans and followers.
  13. 13. Surprise & DelightStand out and be personal by going above and beyond to show how much you appreciate your customers.
  14. 14. Thank You! @DaveKerpen @LikeableMedia 212-660-2458