1. Why It Pays To Be
Likeable
Social Media Success Summit
@DaveKerpen, CEO, @LikeableMedia
Author of @LikeableBook
Slideshare.net/DaveKerpen

2. Social Media Realities
• Social media is not free
• Social media will not bring you
instant results
• Social media cannot make up
for a bad product or service
#Likeable #smss12

3. Listen First, And Never Stop Listening
#Likeable #smss12

4. Responsiveness Is Not A Choice
#Likeable #smss12

5. #Likeable #smss12

6. #Likeable #smss12

7. Respond To Positive Comments Too
In Your Unique Brand Voice
#Likeable #smss12

8. Respond To Positive Comments Too
In Your Unique Brand Voice
#Likeable #smss12

9. Meaningful Engagement Cannot Be Mechanical
#Likeable #smss12

10. Meaningful Engagement Cannot Be Mechanical
#Likeable #smss12

11. The 4 Most Important Words In Social Media:
“I’m Sorry” & “Thank You”
#Likeable #smss12

12. Provide Value
Product Marketing
10% Off = Marketing
50% Off = Value
100% Off = Loyal customers for life
#Likeable #smss12

13. Provide Value
Professional Services
#Likeable #smss12

14. Every Brand Has A Story
#Likeable #smss12

15. Tell Your Brand’s Story, It’s Your Social Currency
#Likeable #smss12

16. Inspire Customers To Share Their Stories
#Likeable #smss12

17. Surprise & Delight
• Incentivized fans to take action
• Created meaningful engagement
leading to an increase in sales
• Free Chill Zone day increased
sales 23% over previous Friday
• 50% of sales attributed to
Facebook
#Likeable #smss12

18. Use LinkedIn Ads To Perfectly Target Professionals
#Likeable #smss12

19. Reach Twitter Users In Real-Time Search
#Likeable #smss12

20. Build Word of Mouth Into Social Ads
#Likeable #smss12

21. Even Nano-Targeting Is Possible Via Facebook
#Likeable #smss12

22. Don’t Sell—Compel Customers to Buy
#Likeable #smss12

23. A Likeable Brand
#Likeable #smss12

24. Just Remember…
• Listen Up
• Respond To Everyone
• Be Likeable!
#Likeable #smss12

25. “It’s just a cocktail party.”

26. Thank You!
Feedback/Grand Prize
@DaveKerpen
FB.com/LikeableMedia
@LikeableMedia
dave@likeable.com