Social media for nonprofits presentation.

1. Social Media for Nonprofits
July 14, 2011
The Secret Sauce of Social Media Fundraising

2. In the Next 20 Minutes…

3. You ve Built an Online Community…

4. Secret Sauce Rule #1: Build Community
• Communicate Regularly
• Ask Questions, Answer Questions
• Send great media
• Give them what they want
• Give recognition your most
active supporters

5. Causes: Who We Are
Largest platform for activism and cause-minded people on the
internet
• 150 million people have joined a cause
• 500,000 causes about every topic – local, global, spanning issue areas, half are
fundraising
• 17,000 nonprofit partners
• $30,000 in donations every day – over $35 million total
Founders: Joe Green & Sean Parker
• Sean co-founded Facebook, Napster, and Plaxo
• Joe founded Essembly.com, the first political social network
• Consumer Internet + Grassroots Organizing

6. Secret Sauce Rule #2:
Give the People What They Want
• What am I donating to?
• Why does my donation matter?
• Why now?
What we know works
Ø Tangible impact
Ø Storytelling
Ø Inspiring videos and photos
Ø Peer-to-peer fundraising

7. Causes Fundraising Projects

8. Why Is This Effective?
1. Tested, customizable, and easy donation pages
2. The Big Donor Experience
3. Peer-to-peer fundraising through Facebook
4. Easy Promotion: Unique URL, Facebook Page &
Causes integration

9. Customized Donation Page

10. Making it Social – News Feed
Tell your friends why they should donate too

11. Making it Social – Facebook Requests

12. The Big Donor Experience

13. Automatic Thank-You Note

14. Nonprofit Tools for Tracking & Follow-Up
Download Donor Contact Information
Email Donors
http://nonprofits.causes.com

15. Secret Sauce Rule #3:
Cross-Channel Promotion, and a lot of it
Blog
Facebook Page
Twitter
Cause Community
Website
Email

16. On Facebook Pages

17. Messages to Facebook Page Followers

18. Secret Sauce Rule #4:
Create Excitement and Momentum
Ø Launch! Start your Project at www.causes.com/donate
• Video about why your project matters
• Profile someone who donated
Ø Half-way there!
• Video from you saying why you care
• Profile someone who will be impacted by the project
Ø $500 to go!
Ø FUNDED! THANK YOU!
Ø Update #1
Ø Update #2

19. Case Study: Trees, Water + People

20. Successful Causes Fundraising Projects

21. Thank you!
Become a Nonprofit Partner at
http://nonprofits.causes.com
And contact our Nonprofit Services Team: partner@causes.com and http://exchange.causes.com