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  • 1. Social Media for Nonprofits July 14, 2011 The Secret Sauce of Social Media Fundraising
  • 2. In the Next 20 Minutes…
  • 3. You ve Built an Online Community…
  • 4. Secret Sauce Rule #1: Build Community •  Communicate Regularly •  Ask Questions, Answer Questions •  Send great media •  Give them what they want •  Give recognition your most active supporters
  • 5. Causes: Who We AreLargest platform for activism and cause-minded people on theinternet • 150 million people have joined a cause • 500,000 causes about every topic – local, global, spanning issue areas, half arefundraising • 17,000 nonprofit partners • $30,000 in donations every day – over $35 million total Founders: Joe Green & Sean Parker •  Sean co-founded Facebook, Napster, and Plaxo •  Joe founded Essembly.com, the first political social network •  Consumer Internet + Grassroots Organizing
  • 6. Secret Sauce Rule #2:Give the People What They Want •  What am I donating to? •  Why does my donation matter? •  Why now? What we know works Ø  Tangible impact Ø  Storytelling Ø  Inspiring videos and photos Ø  Peer-to-peer fundraising
  • 7. Causes Fundraising Projects
  • 8. Why Is This Effective?1.  Tested, customizable, and easy donation pages 2.  The Big Donor Experience 3.  Peer-to-peer fundraising through Facebook 4.  Easy Promotion: Unique URL, Facebook Page & Causes integration
  • 9. Customized Donation Page
  • 10. Making it Social – News FeedTell your friends why they should donate too
  • 11. Making it Social – Facebook Requests
  • 12. The Big Donor Experience
  • 13. Automatic Thank-You Note
  • 14. Nonprofit Tools for Tracking & Follow-Up Download Donor Contact Information Email Donors http://nonprofits.causes.com
  • 15. Secret Sauce Rule #3:Cross-Channel Promotion, and a lot of it Blog Facebook Page Twitter Cause Community Website Email
  • 16. On Facebook Pages
  • 17. Messages to Facebook Page Followers
  • 18. Secret Sauce Rule #4:Create Excitement and MomentumØ  Launch! Start your Project at www.causes.com/donate •  Video about why your project matters •  Profile someone who donated Ø  Half-way there! •  Video from you saying why you care •  Profile someone who will be impacted by the project Ø  $500 to go! Ø  FUNDED! THANK YOU! Ø  Update #1 Ø  Update #2
  • 19. Case Study: Trees, Water + People
  • 20. Successful Causes Fundraising Projects
  • 21. Thank you! Become a Nonprofit Partner at http://nonprofits.causes.com And contact our Nonprofit Services Team: partner@causes.com and http://exchange.causes.com