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Using Your Website to Boost Volunteerism

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Your website can be a huge asset when it comes to your nonprofit's volunteer efforts. Here are a variety of considerations for how you can leverage your website to connect with volunteers, promote ongoing relationships with volunteers, and measure the impact your website is having on your volunteerism.

Published in: Technology, Travel
  • i believe website can really enhance contact with volunteers, my website address is www.christianmissionsonline.org i will be glad to hear from some contacts. thanks
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Using Your Website to Boost Volunteerism

  1. 1. Using Your Website to Boost Volunteerism 1@davhartsDavid HartsteinUsing Your Website to Boost Volunteerism
  2. 2. Using Your Website to Boost Volunteerism 2@davhartsWIRED IMPACTWe Make Websites for NonprofitsDavid HartsteinContent, Measurement
  3. 3. Using Your Website to Boost Volunteerism 3@davhartsWHAT WE’LL COVERYour website’s role in volunteer effortsImproving volunteer satisfactionDriving potential volunteersMeasuring your website’s impact
  4. 4. Using Your Website to Boost Volunteerism 4@davhartsYOUR WEBSITE’S ROLE IN VOLUNTEER EFFORTS
  5. 5. Using Your Website to Boost Volunteerism 5@davhartsTHREE WAYS A WEBSITE CAN HELP1. Getting visitors interested in volunteering2. Signing visitors up to volunteer3. Maintaining relationships with past volunteers
  6. 6. Using Your Website to Boost Volunteerism 6@davharts1. GETTING VISITORS INTERESTEDGoal: Visitors become interested in volunteeringWebsite Content to Include:• The impact volunteers have had in the past• Stories from past volunteers• Stories from those that benefit from your volunteers• Photos and videos
  7. 7. Using Your Website to Boost Volunteerism 7@davharts2. SIGNING VISITORS UP TOVOLUNTEERGoal: Visitors signing up to volunteerWebsite Content to Include:• Upcoming events with logistical info(date/time, location, activities, attire, things tobring, rain plan)• Impact of the volunteer opportunity• Photos or videos from past occurrences• A person who can answer questions• An easy way to sign up
  8. 8. Using Your Website to Boost Volunteerism 8@davharts3. MAINTAINING RELATIONSHIPSGoal: Volunteers stay involved as active supportersWebsite Content to Include:• Ongoing appreciation of volunteer efforts• Demonstration of volunteer impact• Info likely to appeal to volunteers
  9. 9. Using Your Website to Boost Volunteerism 9@davhartsIMPROVING VOLUNTEER SATISFACTION
  10. 10. Using Your Website to Boost Volunteerism 10@davhartsFOUR TIPS TO INCREASESATISFACTION1. Eliminate points of frustration2. Make volunteering seem important3. Be honest4. Show appreciation
  11. 11. Using Your Website to Boost Volunteerism 11@davharts1. ELIMINATE POINTS OF FRUSTRATIONIn finding info:• Make all logistical info easy to locate• Set expectations clearly using understandablelanguage• Clear navigation
  12. 12. Using Your Website to Boost Volunteerism 12@davharts1. ELIMINATE POINTS OF FRUSTRATIONIn signing up to volunteer:• Ask for only essential info• Test your signup form in all major browsers
  13. 13. Using Your Website to Boost Volunteerism 13@davharts2. MAKE VOLUNTEERING SEEMIMPORTANT• Showcase the impact of past volunteers• Make your appeal emotional• Showcase the need you’re addressing• Inspire hope
  14. 14. Using Your Website to Boost Volunteerism 14@davharts3. BE HONEST• Set visitor expectations• Keep your wordAvoid…What Organization Says “Help us boost the aestheticappeal of our facility” “Spend quality time withadorable children”What Volunteer Does Pulling weeds and scrubbingfloors Sorting children’s clothing anddisinfecting toys while the kidstake a nap
  15. 15. Using Your Website to Boost Volunteerism 15@davharts4. SHOW APPRECIATION• Thank volunteers privately (email, handwritten note)• Thank volunteers publicly (social media, website)• Showcase volunteer impact• Ask volunteers to share about their experiences
  16. 16. Using Your Website to Boost Volunteerism 16@davhartsDRIVING POTENTIAL VOLUNTEERS
  17. 17. Using Your Website to Boost Volunteerism 17@davhartsWAYS TO DRIVE POTENTIALVOLUNTEERS• Search• Social media• Email• From within your own website
  18. 18. Using Your Website to Boost Volunteerism 18@davhartsSEARCH• Use phrases potential volunteers would type into asearch engine• Tailor web content to disasters when they occur“Volunteer” + Disaster + Location“Volunteer to Help Joplin, MO Tornado Victims”
  19. 19. Using Your Website to Boost Volunteerism 19@davhartsSOCIAL MEDIA/EMAIL• Posting volunteer opportunities• Discussing the impact your volunteers have• Sharing positive sentiments from volunteers• Email: creating sublists based on visitor interestsDon’t always ask for things from your supporters.
  20. 20. Using Your Website to Boost Volunteerism 20@davhartsALWAYS BE BUILDING YOUR BASE• Cultivate relationships with potential volunteers evenwhen you don’t need them for a specific project• Make it easy for potential volunteers to stay informed• Keep potential volunteers involvedCultivate relationships when you don’t need anything.
  21. 21. Using Your Website to Boost Volunteerism 21@davhartsWITHIN YOUR OWN WEBSITELink visitors strategically throughout your siteExample:Emotional Story: Family impacted by tornadoTake Action: Volunteer signup formDonate, volunteer, send suppliesHow to Help:
  22. 22. Using Your Website to Boost Volunteerism 22@davhartsMEASURING YOUR WEBSITE’S IMPACT
  23. 23. Using Your Website to Boost Volunteerism 23@davhartsFOCUSING ON METRICS THAT MATTERFocus on most important website metrics for yourorganizationVolunteerism:• # of volunteers registered through the website• # of new volunteers registered through the websiteYour primary focus should be on metrics that truly matter.
  24. 24. Using Your Website to Boost Volunteerism 24@davhartsFIND RELATIONSHIPS IN YOUR DATAUse data to find visitor behavior that supports your keymetricsWe Notice Visitors that look at the OurImpact page are 8x more likely tosign up to volunteer Visitors that sign up to receivenotifications to help after adisaster are 35x more likely toactually volunteerWe Focus On Driving more visitors to look atthe Our Impact page Pushing as many visitors aspossible to sign up for thesenotifications
  25. 25. Using Your Website to Boost Volunteerism 25@davhartsSOME METRICS WORTH WATCHING• Number of repeat visitors landing on your volunteerpages• Landing pages that result in the most volunteersignups• Page viewed just before volunteer signup• Number of visitors that begin the process of signing upto volunteer but don’t complete it• Traffic sources that drive the most volunteer signups
  26. 26. Using Your Website to Boost Volunteerism 26@davhartsWE’RE DONE! WHO HAS QUESTIONS?If you have questionsdon’t hesitate to reach out.wiredimpact.comdavid@wiredimpact.com@davharts
  27. 27. Using Your Website to Boost Volunteerism 27@davhartsATTRIBUTIONhttp://www.flickr.com/photos/calamity_photography/4778766879/http://worldwildlife.org/threats/illegal-wildlife-tradehttp://paulirish.com/lovesyou/new-browser-logos/http://www.savethechildren.org/site/apps/nlnet/content2.aspx?c=8rKLIXMGIpI4E&b=6221359&ct=11657685http://www.charitywater.org/blog/fifth-bday/http://stayalien.com/wp-content/uploads/2013/02/logo-Google-Analytics_vectorized.pnghttp://www.flickr.com/photos/heavyweightgeek/2334939683

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