1. Lean Product Development
People & Process
@danielpatricio
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2. Daniel Patricio
@danielpatricio

3. Daniel Patricio
@danielpatricio
!
Small business marketer

4. Daniel Patricio
@danielpatricio
!
Small business marketer
Digital strategist

5. Daniel Patricio
@danielpatricio
!
Small business marketer
Digital strategist
Product strategist

7. Programs
We help the highest potential startups across Canada better
integrate these processes
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11. $2B in Sales Generated
70,000+ Active Stores
50M+ Products Sold
100+ Countries
317 Employees

12. Today
How to solve the right problems with better products
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13. Today
Death to Bad Process
An Intro to Lean Process
Think, Build, Tweak, Ship
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14. Death to Bad Process
Understanding the subtle differences

15. Define Methodology
A set or system of methods, principles, and rules for
regulating a given discipline
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• Order in chaos
• Common language
• Repeatable process
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16. 1. Waterfall
2. Agile
3. Lean
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17. 1. Waterfall
What are we making?
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• Design
• Usability
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18. Everyday Workflow
Step by step to completion
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• Problems are known
• Solutions are known
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19. Waterfall Diagram (Classic)
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22. Why is it so bad?
Scoping over validation
Certainty over quality
… Ink dries fast
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23. 2. Agile
How do we make it?
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• Design
• Usability
• Collaboration
• Delivery
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24. Agile Workflow
Software development process based on iterative and
incremental building
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• Cross-functional teams
• Frequent prioritization
• Frequent demonstration
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25. Waterfall versus Agile (Classic)
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26. 2. Lean
Are we making the right thing?
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• Design
• Usability
• Collaboration
• Delivery
• Validation
• Measurement
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27. ‘Lean’ Inspired
Eliminate waste by combining agile development and
customer development in times of uncertainty
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• Validated learning
• Iterative product releases
• Build necessary and sufficient
• Empowerment and decision-making
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28. How to Build versus Right Things to Build
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29. How to Measure Learn
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30. How to Validate Needs
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31. Summary: Three Way Comparison
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32. Lean Process
A process exists to support creativity, not resist it

33. Starting Fresh
Maximize customer experience
Welcome changing requirements
Workshops over meetings
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38. 53
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39. Focus on outcomes
Not deliverables
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43. Deliver, Test, Iterate
Do it often
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44. Obsess over process
It’s a killer competitive advantage
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45. Think, Build, Tweak, Ship
Agile and customer-centric principles

46. How the sausage is made
Theory
Values
Day to Day
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47. All major product initiatives go through four stages – “Think It”, “Build It”, “Ship It”, and “Tweak It”. Here’s a
picture illustrating the flow from idea to product, and what comes out of each stage along the way. You’ll
find a more detailed version of this picture at the end of the article.
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Think It = figure out what type of product we are building and why.
Build It = create a minimum viable product that is ready for real users.
Ship It = gradually roll out to 100% of all users, while measuring and improving.
Tweak It = Continuously improve the product. This is really an end state; the product stays in
Tweak It until it is shut down or reimagined (= back to Think It).
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48. Principles Values
Think Together
Quality First
Scope Smart
Done Done
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49. Design
Development
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50. Development
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52. Better Principles
Think Together
Quality First
Scope Smart
Done Done
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53. Obsess over process
It’s a killer competitive advantage
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54. Discussion
Questions Answers