Sales & Marketing Alignment: How to Synergize for Success
The Lean Start- Up Summary
1. Use The Lean Start-Up summary
to take your business to the top
2. Solving major start up challenges
• The likelihood of failure is incredibly high for
brave new entrepreneurs
• In order to be one of the survivors, you need to
arm yourself with the relevant knowledge to aid
success
• The lean start-up summary can give you this
crucial information in just 20 minuets, teaching
your company not only to survive, but thrive.
3. One of the biggest challenges faced:
Wastefulness through poor planning
• Many start-ups are formed without concrete
direction, spending too much time on a single
aspect of the business
• This imbalance of attention results in failure
before the business can even get off the ground.
4. • No matter what business you are in, too much
time spent in any single area is a waste that will
bring you down
• You need to tailor your plan and management
style to your start-up’s unique needs to beat this
common challenge, taking the lean start-up
approach.
5. Reduce waste and increase value with small
product releases
• Execute a series of small product releases that
lead up to the big, final release
• This will help you gather important information
about your customers, and test different aspects
of the final product
• This helps with both product development and
marketing, doubling the effectiveness of your
work.
6. Wasteful practices can spell the end of a start-up,
but careful planning, using resources, and effort
to develop multiple aspects of your business at
once will allow you to stay in the game.
Read the full Lean Start-Up summary to give
your start-up a winning edge