1. Dr. Curtis R. Rogers, Communications Director
SC State Library crogers@statelibrary.sc.gov
South Carolina Institute for
Departmental Management
January 11, 2012

2. agenda
 Overview (interactive vs. talking head)
 Video
 Questions & Answers
 We WILL take a short break
 Examples
 Resources - show and tell
 Group Exercises with Review

4. What are your
first thoughts?

5. How is local
government
changing?

8. Group Exercise
 In small groups, take _____ minutes to discuss the
following questions:
1. How can we as public agencies engage our citizens?
2. How can we make it easy for customers to do business
with us?
3. How can our department be more transparent?
4. How can we provide services efficiently with new
technology where it makes sense?
 Each table will have a note taker/speaker.
 Each table will have a few minutes to report on their
discussion.

10. Easy answer/difficult to do…
STOP DOING WHAT NO
LONGER IS EFFECTIVE OR
WORKS AND CHANGE
HOW YOU DO THINGS!

13. http://blog.hubspot.com

14. Review of SC County Government Web Sites
for Social Media Logos (August 2011)
County Twitter Facebook Youtube Other
Anderson 200+ 200+ Yes
Aiken 4 accounts 4 accounts No
Beaufort 100+ 80+ Yes
Charleston 600+ 400+ No .TV/USTREA
M
Chesterfield No 2,000+ No
Dorchester No No No RSS only
Kershaw No 500+ No
Richland 1200+ 700+ Yes Podcasts

15. Social Media/Web Resources Exercise
1. In small groups, take ____ minutes to discuss what
social media/web 2.0 (or any other web-based)
resources you really like and rely on for work.
2. Have a note taker/speaker and be sure to get the
URLs correct if you remember them.
3. One person will from each group will report.

16. Profile (now Timeline)
vs. page vs. group
How is it working for you?
Examples of use (show & tell)
Keeping up with
questions/comments/responding
Q&A

17. #hashtags & @signs
How is it working for you?
Examples of use (show & tell)
Keeping up with
questions/comments/responding
Q&A

18. Hootsuite – social
media management
tool
Manage multiple
accounts, schedule
tweets and posts.
Tweetdeck (another
management tool)

19.  Channels, creating
videos, uploading, playlists, insights, fri
ends, subscribing…
 How is it working for you?
 Examples of use (show & tell)
 Keeping up with
questions/comments/responding
 Q&A

21. Resources
 How to Embrace Social Networking in Local
Government by Pamela Weaver Antil. ICMA press.
http://tinyurl.com/3pl4zht
 5 Objections to Social Media in Government … and
their Responses by Kieran Harrop.
http://tinyurl.com/43883hz
 DISCUS – South Carolina’s Virtual Library & Use your
local public library!

22. Reports to Read
 Building Digitally Inclusive Communities: a brief guide
to the proposed framework for digitally inclusive
communities.
http://www.imls.gov/assets/1/AssetManager/DIC-
FrameworkBrief.pdf
 How Social Media and GOV 2.0 are Public/Private
Sector Collaboration. By John Westra. Focus Nov/Dec
2010. http://bit.ly/sDoFfJ

23. Be flexible
Flickr:Ingorrr

24. Don’t be
hostile to
new
technology
Flickr:Lara604

25. Flickr:woodleywonderworks
Treat new technology like they would.

26. Keep up!
Flickr:whiteafrican

27. Play &
Experiment
Flickr:The Lightworks

28. Flickr:lovelypetal

29. Thank you!
Dr. Curtis R. Rogers,
Communications Director
803-734-8928
crogers@statelibrary.sc.gov