Social Networking: De-Mystifying the Trend


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This is a presentation prepared for a gathering of friends to discuss what social networking is and how it can be beneficial, and an introductory explanation of some of the tools that might be used.

Published in: Business, Technology

Social Networking: De-Mystifying the Trend

  1. Social Networking <ul><li>De-Mystifying the Trend </li></ul>March 18, 2009 - Victoria L. Herring
  2. “The Medium is the Message” Marshall McLuhan Marshall McLuhan
  3. Why “Social Networking”? <ul><li>What is ‘ social networking ’? </li></ul><ul><ul><ul><li>A part of the ‘New Media’ [blogs, podcasts, wikis, etc.] </li></ul></ul></ul><ul><ul><ul><li>Key elements: people, participation, persuasion </li></ul></ul></ul><ul><li>Before : Static , one-way provision of information [websites, media organizations] </li></ul>“ S.N.”
  4. Wikipedia: “S.N.” <ul><li>A set of social actors [ e.g. people, organizations, communities] </li></ul><ul><ul><ul><ul><ul><li>coupled with </li></ul></ul></ul></ul></ul><ul><li>A set of social relationships [ e.g. friendship, professional, group support] </li></ul><ul><li>Interactive, sharing, cooperating, d emocratic, individualistic </li></ul>
  5. Technology & Tools <ul><li>A change in technology and/or tools people use can affect how they use them, their meaning when used and the empowerment of the user. </li></ul><ul><ul><li>papyrus , clay or stone tablets </li></ul></ul><ul><ul><li>Gutenberg printing press </li></ul></ul><ul><ul><li>the personal computer & smartphones </li></ul></ul>
  6. Web 2.0 & communication <ul><li>Blogging [Wordpress, TypePad, Blogger...] </li></ul><ul><li>Facebook, MySpace, LiveJournal, . . . </li></ul><ul><li>LinkedIN </li></ul><ul><li>Twitter </li></ul><ul><li>Flickr/Picasa </li></ul><ul><li>Pandora [music] </li></ul> / wp-content/uploads/web-20.jpg
  7. Blogging <ul><li>A type of website with regular entries of commentary, descriptions, graphics, generally displayed in reverse-chronological order. </li></ul><ul><li>personal blogs [e.g., travel, special occasion] </li></ul><ul><li>issue blogs [e.g., politics, Macs, recent news] </li></ul><ul><li>media blogs [e.b., video , music, sketches, photographs] </li></ul>
  8. Use a News Aggregator Read on your Smartphone/iPhone
  9. via
  10. Blogger [Google] <ul><li>Blogger requires Gmail account [both free] </li></ul><ul><li>Sign in/Create Blog </li></ul><ul><li>Go to Manage Account/Settings </li></ul><ul><li>Set up your Profile </li></ul>
  11. Facebook <ul><li>Truly Social Networking </li></ul>
  12. LinkedIn <ul><li>Business and Professional </li></ul><ul><li>Join/get Introduced </li></ul><ul><li>Account & Settings </li></ul><ul><li>Profile </li></ul><ul><li>Add Connections </li></ul><ul><li>Add Groups </li></ul><ul><li>Add News, Discussions </li></ul><ul><li>Regular Updates </li></ul>
  13. <ul><li>Create/edit Profile </li></ul><ul><li>Add Connections </li></ul><ul><li>Add Groups </li></ul><ul><li>Add News, Discussions </li></ul><ul><li>Regular Updates </li></ul>
  14. Twitter <ul><li>Staying in touch, real-time </li></ul><ul><li>140 Characters </li></ul>Tweet! Tweet!
  15. KISS: Keep it Short, Silly! You can either answer the Q [ What are you doing? ] or just state whatever it is you want everyone to know. 70-20-10 70: provide resources & value for others 20: chit chat, friendly comment 10: promote yourself
  16. The 10%: Self-promotion/Status
  17. The 20%: Chit-Chat, Friendly Talk The 70%: provide resources & value for others
  18. Suggestions <ul><li>Think about how you want to use S.N. </li></ul><ul><li>Do you want to use a variety of tools, or focus on one? </li></ul><ul><li>How much time do you want to spend, reading ? </li></ul><ul><li>How much time do you want to spend, writing ? </li></ul><ul><li>What’s the easiest thing you can do? </li></ul><ul><li>Dip your toe in, the water’s warm! </li></ul>
  19. Steps to take <ul><li>Select your tool/media [Facebook, Twitter, Flickr, etc.] </li></ul><ul><li>Sign up ; to start with use simple password [make it more difficult later, but don’t forget to do that.] </li></ul><ul><li>First, go to settings and set your various preferences </li></ul><ul><li>Second, find a photograph and upload it. </li></ul><ul><li>Third, create your profile [see Maria’s Guides on that] </li></ul>
  20. <ul><li>Get in the habit of posting, commenting, asking questions, starting discussions, replying to Tweets and discussions, providing help to others </li></ul>
  21. Helpful Tools <ul><li> </li></ul><ul><li> </li></ul><ul><li>ht tp://friendf </li></ul><ul><li>http: // -media-websites/ </li></ul><ul><li>http: // ws-websites/ </li></ul><ul><li> </li></ul><ul><li> [not currently accepting accounts ] </li></ul>Aggregate your S.N. Tools
  22. <ul><li>Set up a QuicKey/Tool to automatically open S.N. sites each day [close them if you don’t want to post] </li></ul><ul><li>Connect these S.N. tools together, e.g. , so when you Twitter and it goes to Facebook </li></ul>
  23. <ul><li>Read others’s comments & postings [scan for what you want/need] </li></ul><ul><li>See what you can respond to or create your own new message </li></ul><ul><li>Use RSS feeds or other tools to cut down on email use. </li></ul>
  24. Rules to Follow <ul><li>As with anything on the internet, the first step is to go to Settings and fill in your preferences [more or less privacy, who sees what, notifications] </li></ul><ul><li>Remember: Once it is on the Internet, it is there forever and it is open to [almost] anyone. </li></ul><ul><li>If it doesn’t pass the “Mom Test”, don’t do it. </li></ul>
  25. The Summary <ul><li>Social Networking is a ‘new media’ method of communication which relies on interactivity </li></ul><ul><li>There is an overwhelming number of options, some more general in nature and some focused upon a certain use. </li></ul><ul><li>If you use more than one method, find a way to connect them so you can post to one and have it show up in the other, too. One post cross-pollinates. </li></ul>
  26. REFERENCES <ul><ul><li>The Twitter Handbook , D. Micek & W. Whitlock, </li></ul></ul><ul><ul><ul><ul><ul><li> [free] </li></ul></ul></ul></ul></ul><ul><ul><li>MASHABLE.COM , http://mashable .com </li></ul></ul><ul><ul><li>Wikipedia , or </li></ul></ul><ul><ul><li>Google “social networking...” tools, options, etc. </li></ul></ul><ul><ul><li> : visualize Web 2.0 tools & apps. </li></ul></ul><ul><ul><li>Maria’s Guides: </li></ul></ul>
  27. Thanks & Good Luck <ul><li>enjoy Social Networking </li></ul>March 18, 2009 - Victoria L. Herring