Innovative Ideas for Employer Branding - HR TwopointZero Ltd

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Innovative Ideas for Employer Branding - HR TwopointZero Ltd

  1. 1. Innovative Ideas for Employer Branding Susanna Rantanen Founder, HR Innovator HR Kakspistenolla Oy / HR TwopointZero Ltd Finland [email_address] [email_address] www.hrkakspistenolla.fi www.heebo.fi
  2. 2. <ul><li>Employer Brand communicates </li></ul><ul><li>about the company as a work place. </li></ul><ul><li>Every company has an employer image. </li></ul><ul><li>Do you know what yours is like? </li></ul>Copyright: HR Kakspistenolla Oy / HR TwopointZero Ltd
  3. 3. DNA of an Employer Image Copyright: HR Kakspistenolla Oy / HR TwopointZero Ltd Does the DNA match the stories you market?
  4. 4. <ul><li>Internal reality of the work place </li></ul><ul><li>+ </li></ul><ul><li>External signals and messages </li></ul><ul><li>= </li></ul><ul><li>Employer Image </li></ul>Copyright: HR Kakspistenolla Oy / HR TwopointZero Ltd
  5. 5. <ul><li>Internal Reality: </li></ul><ul><li>The makings of a Good Workplace. </li></ul>Copyright: HR Kakspistenolla Oy / HR TwopointZero Ltd
  6. 6. Copyright: HR Kakspistenolla Oy / HR TwopointZero Ltd Good Workplace requires passionate people managers. Select the kind of people who are.
  7. 7. Copyright: HR Kakspistenolla Oy / HR TwopointZero Ltd Integrate your Company Values to recruitment and performance criteria. Make a Point of what’s important.
  8. 8. Photo courtesy of www.morganlovell.co.uk Copyright: HR Kakspistenolla Oy / HR TwopointZero Ltd What’s the office like? Is it functional? Does it encourage team work and creativity? Is it warm enough, cool enough? Is it welcoming? Can your employees be proud of it?
  9. 9. Copyright: HR Kakspistenolla Oy / HR TwopointZero Ltd Good flow of information is key to a Good Work place. Help your people managers to become excellent communicators.Offer them regular flow of key company information from finance to strategy and from HR to business to communicate to their teams.
  10. 10. <ul><li>External Signals and Messages: </li></ul><ul><li>How to market a Good Workplace? </li></ul>HR Kakspistenolla Oy
  11. 11. Copyright: HR Kakspistenolla Oy / HR TwopointZero Ltd Market the perks & benefits of your company culture internally. Give your people good stories to tell forward. No one is a better promotor of your company than your current and former employees.
  12. 12. Copyright: HR Kakspistenolla Oy / HR TwopointZero Ltd The best advertising board is at your company’s website. How much space do you give to potential employees? www.fondia.fi
  13. 13. Copyright: HR Kakspistenolla Oy / HR TwopointZero Ltd Let your potential employees see what’s a normal day at your company. Best videos are genuine and inspiring. Write the script, select people who can over act and take your phone camera. No film crew needed. The best ones spread like a virus!
  14. 14. (Check out: http://www.slideshare.net/thomasshaw/using-facebook-for-recruitment) If you go to Facebook, don’t copy paste your recruitment ads from the website. It’s a s-o-c-i-a-l media for a reason. Take advantage of the opportunity to be social with people and add value! Copyright: HR Kakspistenolla Oy / HR TwopointZero Ltd
  15. 15. (Check out: http://www.slideshare.net/thomasshaw/using-twitter-in-recruitment) Copyright: HR Kakspistenolla Oy / HR TwopointZero Ltd Microblog about topics that interest your target audience. But remember, you don’t have to be in the social media.
  16. 16. Can you handle the words? Be current, be genuine, be interesting and to the point. Ask questions, challenge, have an opinion. And blog regularly. They won’t come back if you disappoint them. Copyright: HR Kakspistenolla Oy / HR TwopointZero Ltd
  17. 17. Photo: www.otarion.info Guerilla market! Be cheeky, do it for free and leave an impression! Copyright: HR Kakspistenolla Oy / HR TwopointZero Ltd
  18. 18. Vendiili Pimp my Life –campaign: http://www.youtube.com/watch?v=4Xn70OhqLts Photo: www.vendiili.fi Viral marketing can reach hundreds of passive job seekers with the right kind of story. Copyright: HR Kakspistenolla Oy / HR TwopointZero Ltd
  19. 19. Copyright: HR Kakspistenolla Oy / HR TwopointZero Ltd Use Power Point @ SlideShare to market your Employer Brand. Tons of angles to choose from; recruitment criteria, career development opportunities, photos from the office, few tips for when applying to your company..
  20. 20. Great Place to Work Universumin työnantajakuvatutkimus Entrepreneur of the Year Vuoden yrittäjä Suuri Bränditutkimus ” Vuoden Blogi” Kuukauden Työntekijä Vuoden nuori yrittäjä FirmaRock Copyright: HR Kakspistenolla Oy / HR TwopointZero Ltd Take part in competitions and brand studies and communicate the good results. Everyone wants to work at a successful company!
  21. 21. Karismaattiset henkilöhaastattelut Tiedottaminen Asiantuntijapuheenvuorot Mielipidekirjoitukset Tarjoa kolumnikirjoituksia Teetä ja julkaise tutkimustuloksia Viesti menestystarinoista ja voitoista Erotu nimitysuutisilla Kerro yhteiskunnallisista teoista Hyödynnä ilmainen mainostila nimitysuutisissa Yhteisjutut asiakkaan kanssa Copyright: HR Kakspistenolla Oy / HR TwopointZero Ltd Does your PR take into account the employer image yet? Offer stories about interesting new recruits, charismatic employees, write columns or bond together with a customer for mutual PR benefit.
  22. 22. <ul><li>Internal reality of the work place </li></ul><ul><li>+ </li></ul><ul><li>External signals & messages </li></ul><ul><li>= </li></ul><ul><li>Employer Image </li></ul>HR Kakspistenolla Oy
  23. 23. <ul><li>Get your DNA right first. </li></ul><ul><li>Thank you! </li></ul>

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