Habitat for Humanity and Social Media


Published on

Presentation for Habitat for Humanity of Michigan staff.

Published in: Business, Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Habitat for Humanity and Social Media

  1. 2. Megan M. Engle Social Media Manager Michigan Nonprofit Association [email_address] www.MNAonline.org http://MNAonline.wordpress.com Twitter: @MNAOnline About Me:
  2. 3. http://www.slideshare.net/MNAOnline Where This Presentation is Located:
  3. 4. What Is Social Media? <ul><li>Definition: “the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings .” </li></ul><ul><ul><li> - Ben Parr </li></ul></ul><ul><li> http://www.benparr.com/2008/08/its-time-we-defined-social-media-no-more-arguing-heres-the-definition </li></ul><ul><li>In other words, social media describes the tools people use and the ways people share ideas online. </li></ul><ul><li>Relationship building! </li></ul>
  4. 5. SERVE STRENGTHEN TRANSFORM COMMUNITIES http://www.commoncraft.com A Great Resource for Basic Videos:
  5. 6. Examples of Social Media: <ul><li>Social Bookmarking </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Podcasting and Video </li></ul><ul><li>Blogging </li></ul><ul><li>Feed Reading & Sharing </li></ul><ul><li>Social Networking </li></ul>
  6. 7. The Importance of Listening <ul><li>Good first step in listening: set up Google alerts with your organization name, key words, event names, figureheads, etc. </li></ul><ul><li>Little time on the front end = big payoffs in the long run </li></ul><ul><li>Food Stamp Challenge example – Michigan Nonprofit Association Blog </li></ul>
  7. 8. The Importance of Storytelling <ul><li>The best storytelling shows the story – various types of media including photos, videos, audio and text can each play a part </li></ul><ul><li>Can appeal to staff, volunteers, donors, and people who could potentially fill these roles </li></ul><ul><li>Sharing with the community </li></ul><ul><li>Relationship building! </li></ul>
  8. 9. http://www.flickr.com/photos/learning_community/collections/72157606633646747/ Photo Sharing – How Can It Be Used?
  9. 10. http://www.youtube.com/nonprofits YouTube Nonprofit Channel Program
  10. 11. <ul><li>A blog is a contraction of the term “web log,” meaning an online journal or log comprised of multiple entries posted by the user. The entries are generally displayed in reverse chronological order. </li></ul><ul><li>A blog can contain thoughts, ideas, photos, video, audio, links to other web sites, and forums in which discussion can take place through comments. </li></ul><ul><li>A blog can easily act as a hub of an organization’s accounts/presences and facilitate relationship building MNA Blog </li></ul>What is a blog? What is blogging?
  11. 12. Nuts About Southwest Blog http://www.blogsouthwest.com/ Video/ YouTube Photos/Flickr Blog Poll News Feed
  12. 13. <ul><li>A form of blogging comprised of user-created brief updates ~ 140 characters </li></ul><ul><li>The truncated nature of the updates allows for less sifting and faster, more direct transmission of information </li></ul><ul><li>Can be used as a sounding board, peer forum, news feed, etc. Must be interactive! </li></ul><ul><li>http://twitter.com/MNAonline </li></ul><ul><li>Relationship building! </li></ul>What is Microblogging?
  13. 14. What is Social Networking? <ul><li>People using the internet to connect with others online </li></ul><ul><li>Individuals often connect with friends, family, colleagues, and other internet users with similar interests and hobbies </li></ul><ul><li>Four majorr social networking sites are: Facebook, MySpace, LinkedIn, and Ning </li></ul><ul><li>Relationship building! </li></ul>
  14. 15. Facebook Search Results: Fan Pages
  15. 16. Facebook Search Results: Events
  16. 17. Facebook Fan Page: Muskegon County
  17. 18. http://www.facebook.com/pages/Nonprofit-Organizations/27795452714 Facebook Nonprofit Organizations Fan Page
  18. 19. Facebook Best Practices http://www.diosacommunications.com/facebookbestpractices.htm
  19. 20. LinkedIn http://www.linkedin.com/ LinkedIn is a business oriented social networking site aimed at professionals.
  20. 21. What People Do On The Internet (By Age) http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif
  21. 22. http://www.slideshare.net/MNAOnline Where This Presentation is Located:
  22. 23. Thank you!!!!