Employer Brand and Employee Engagement literature

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Employer Brand and Employee Engagement literature

  1. 1. The Employer Brand ®: Bringing the Best of Brand Management to People at Work <ul><li>Levels of ′employer brand awareness′ are rising fast across Europe, North America and Asia–Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success – including the business case, research, positioning, implementation, management and measurement. Case studies of big–name employer brand stories include Tesco, Wal–Mart, British Airways and Prêt a Manger. </li></ul><ul><li>From the Inside Flap </li></ul><ul><li>This book explains why employer branding has become such a hot topic over recent years, and provides the first comprehensive guide to developing and managing this critical business asset. </li></ul><ul><li>From the Back Cover </li></ul><ul><li>Your most important brand relationship is unlikely to be your choice of breakfast cereal, car or even football team, but the brand you work for: your employer brand.  How people feel about their employer brand is increasingly critical to business success or failure. Leading companies realise its importance in attracting and engaging the people they need to succeed. They also recognise that creating a positive brand experience for employees requires the same degree of focus, care and coherence that has long characterised effective management of the customer brand experience. </li></ul><ul><li>  Written by the creator of the Employer Brand concept and one of its most experienced practitioners, this book provides an inspirational and practical guide to the subject. Whether you are in senior line management, HR, marketing or internal communications, you will discover how managing your employer brand more effectively can improve your performance. </li></ul>http://www.amazon.co.uk/Employer-Brand-Bringing-Management-People/dp/0470012730/ref=sr_1_1?ie=UTF8&s=books&qid=1276779237&sr=1-1 £20.20
  2. 2. Employee Engagement: Tools for Analysis, Practice, and Competitive Advantage <ul><li>Product Description </li></ul><ul><li>Providing both practical advice, tools, and case examples, translates best practices, ideas, and concepts into concrete and practical steps that will change the level of engagement in any organization. </li></ul><ul><li>Explores the meaning of engagement and how engagement differs significantly from other important yet related concepts like satisfaction and commitment </li></ul><ul><li>Discusses what it means to create a culture of engagement </li></ul><ul><li>Provides a practical presentation deck and talking points managers can use to introduce the concept of engagement in their organization </li></ul><ul><li>Addresses issues of work–life balance, and non–work activities and their relationship to engagement at work </li></ul><ul><li>From the Back Cover </li></ul><ul><li>“ Employee engagement” has been a buzz word in the human resources community for several years, but there remains an urgent need for scientifically–grounded advice for HR consultants and practitioners as to how to measure and increase it. This book fills this gap by defining precisely what “employee engagement” means and identifying its primary drivers. Providing practical advice, tools, and case examples, this book translates best practices, ideas, and concepts into concrete and practical steps that will change the level of engagement in any organization. </li></ul><ul><li>About the Author </li></ul><ul><li>William H. Macey is CEO of Valtera and has thirty years of experience consulting with organizations to design and implement survey research programs. Benjamin Schneider is Senior Research Fellow at Valtera and Professor Emeritus of the University of Maryland. </li></ul><ul><li>Karen M. Barbera is a Managing Principal at Valtera Corporation, responsible for overseeing the practice group focused on employee engagement surveys and organizational diagnostics. </li></ul><ul><li>Scott A. Young is a Managing Consultant at Valtera Corporation, where he consults with the firm’s organizational survey clients on content development and measurement, reporting and interpretation of results, research, and action planning. </li></ul><ul><li>Series Editor: Steven G. Rogelberg, Ph.D. , is Professor and Director of Organizational Science, at the University of North Carolina Charlotte. He is a prolific and nationally recognized scholar. Besides his academic work, he founded and/or led three successful talent management consulting organizations/units.  </li></ul>http://www.amazon.co.uk/gp/product/product-description/1405179023/ref=dp_proddesc_0?ie=UTF8&n=266239&s=books £15.29
  3. 3. Employee Engagement: The People First Approach To Building A Business <ul><li>Product Description </li></ul><ul><li>The alluring promise of the engagement industry, and indeed this book, is that engaged employees are more satisfied, committed, loyal, productive and profitable than their disengaged counterparts. As Croston says, A firm's ability to attract, motivate and retain talent is directly related to the level of engagement inside the business. In his book, the author presents a user-friendly roadmap to guide the first-time traveller. This roadmap is supported with insightful case histories that reveal the inner workings of major engagement programs. This is not a textbook, it as an informal, easy-to-read manual for leaders and executives who are setting out on their own engagement journey. </li></ul>http://www.amazon.co.uk/Employee-Engagement-Approach-Building-Business/dp/0977559920/ref=pd_bxgy_b_img_c £25.50
  4. 4. Beyond HR: The New Science of Human Capital <ul><li>Product Description </li></ul><ul><li>Is your talent strategy a unique competitive advantage? As competition for top talent increases, companies must recognize that decisions about talent and its organization can have a significant strategic impact. shows how organizations can uncover distinctive talent contributions, strategically differentiate their HR practices and metrics, and more optimally allocate talent to create value. Illustrations from companies such as Disney, Boeing, and Corning describe a new decision science called Talentship, that reveals opportunities by identifying strategy pivot points and the optimal talent and organization decisions that address them. </li></ul><ul><li>A unique framework helps readers identify their own distinctive strategic pivot points and connect them to talent decisions, showing how today’s “HR” can evolve to fulfill its potential as a source of strategic advantage. </li></ul><ul><li>From the Back Cover </li></ul><ul><li>Does your talent strategy give your organization a unique advantage? It had better-because the competition is heating up. How to leave rival companies scrambling? Think more strategically about your company’s number-one resource: its people. Do so, and you improve the quality of every decision that hinges on human capital-no matter where in your organization such decisions are made. </li></ul><ul><li>In John Boudreau and Peter Ramstad show you how to do this through a new decisions science-talentship. Through talentship, you move far beyond merely reactive mind-set of planning and budgeting for headcount and hiring and retaining talent. You take a strategic approach to talent by asking savvier questions, including: </li></ul><ul><li>Do we know where our pivotal talent is in the organization? </li></ul><ul><li>Do we invest differentially in our most pivotal-or do we use the “peanut butter” approach, spreading investments evenly across the entire company? </li></ul><ul><li>Where does our business strategy require that our talent pools would have to change the most? </li></ul><ul><li>If we changed our strategic goals, which of our talent pools would have to change the most? Using examples from companies as wide-ranging as Disney, Boeing, SAS, Starbucks, and Corning, the authors reveal how HR professionals can extend their influence by making talent decisions strategically. And they draw on leading research in strategy, economics, and organizational theory to provide a compelling new vision for HR’s role in the future. </li></ul><ul><li>The payoff for smarter choices about human capital? You extend your focus from the quality of your talent decisions. You accelerate the maturing of the human resource profession from a practice to a decisions science. And you enable your HR function to realize its true potential as a key source of strategic advantage for your firm. </li></ul>http://www.amazon.co.uk/Beyond-HR-Science-Human-Capital/dp/142210415X/ref=pd_rhf_shvl_44 £19.54
  5. 5. The Extra Mile: How to Engage Your People to Win <ul><li>Product Description </li></ul><ul><li>Look around your business. Are your people committed to your goals? Or are they merely complying with them? Imagine how much further you could go if everyone knew where they were going and actually to get there ... </li></ul><ul><li>It’s just common sense that the more committed people are to their work, the more they’re going to put in and the more business will get out. The evidence bears this out: engagement levels predict profitability. But how do you make sure people are on board? The Extra Mile shows you how to achieve that extra competitive edge by harnessing the commitment of your people, and engaging them with your aims. </li></ul><ul><li>  is the result of four years of research into engagement by a joint team from Cass Business School and Towers Perrin. This ambitious and wide ranging project drew on the results of various studies and surveys which together totalled 33 million respondents. These hard-hitting statistics were supplemented by more than 50 in-depth interviews with executives and leaders drawn from a variety of business sectors. You will hear from some of them in their own words in this compelling book which distils the results of the research and the interviews into a compelling and engaging read that will make managers think again about how to get their teams to go that all-important extra mile. </li></ul><ul><li>  </li></ul><ul><li>From the Back Cover </li></ul><ul><li>‘ remarkably valuable’ </li></ul><ul><li>Robert B. Cialdini, Author, Influence: Science and Practice </li></ul><ul><li>  </li></ul><ul><li>‘ one of those rare management books founded almost exclusively on reality!’ </li></ul><ul><li>Kevin S Beeston, Chairman, Serco Group plc </li></ul><ul><li>  </li></ul><ul><li>‘ an invaluable guide to the practical and messy business of engaging staff to achieve better performance.’ </li></ul><ul><li>David Bell, Permanent Secretary, Department for Children, Schools and Families </li></ul><ul><li>  </li></ul><ul><li>‘… comprehensively addresses the issue of building competitive edge by harnessing the energies of an engaged workforce.’ </li></ul><ul><li>Sir David Varney, HM Treasury </li></ul><ul><li>  </li></ul><ul><li>Look around your business. Are your people committed to your goals? Or are they merely complying with them? Imagine how much further you could go if everyone knew where they were going and actually wanted to get there ... </li></ul><ul><li>It’s just common sense that the more committed people are to their work, the more they’re going to put in and the more your business will get out. The evidence bears this out: engagement levels predict profitability. But how do you make sure people are on board? The Extra Mile shows you how to achieve that extra competitive edge by harnessing the commitment of your people, and engaging them with your aims. </li></ul>http://www.amazon.co.uk/Extra-Mile-Engage-Your-People/dp/0273703943/ref=pd_rhf_shvl_36 £16.25
  6. 6. Corporate Reputations, Branding and People Management: A Strategic Approach to HR <ul><li>Product Description </li></ul><ul><li>The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland. * Helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas. * Use of case studies and examples helps the readers to put the theory into context and see how it's applied. * Provides a practical guide to developing appropriate HR policies and practices. </li></ul><ul><li>About the Author </li></ul><ul><li>Graeme Martin (BA, MSc, MBA, PhD) is director of the Centre for Reputation Management through People (CRMP) at the University of Glasgow. He is also Visiting Professor in Human Resource Management at the University of Colorado in Denver and holds visiting appointments in Italy, Sweden and Australia. He has published widely in the fields of international human resource management, organizational change, human resource development, human resource management and more recently, in eLearning. He has a background as an HR practitioner and has consulted widely with a number of firms and public sector organizations in the UK and in Australia. </li></ul>http://www.amazon.co.uk/Corporate-Reputations-Branding-People-Management/dp/0750669500/ref=pd_rhf_shvl_27 £34.19
  7. 7. Brand Engagement <ul><li>Product Description </li></ul><ul><li>(draft) The branding landscape is dominated by the marketers, the promise makers the people who commission the neon lights and the funky adverts. In our consumer society brands have become an obsession. But an often forgotten fact is that the people who make or break brands are the employees, the promise guardians. Traditionally employee and customer communication has been very similar ('we show them the adverts!'). There's very strong evidence to suggest that staff (who are also educated consumers) are starting to reject PR and spin-style communication within organisations. But still 80% of spending on brands within organisations is on the physical brand trappings with very little attention given to the cultural and behavioural dimensions. It will have to change. The core hypothesis of this book is that individuals within organisations who are committed to winning the brand war should focus most of their time on ensuring that their people are authentically engaged with the brand. Neglect this area and risk brand disasters of the Barings scale or creeping brand death, a slow poisoning from within. Read Brand Engagement and find out how to make the most of your brand asset. </li></ul><ul><li>About the Author </li></ul><ul><li>Ian P. Buckingham is the founder of the Bring Yourself 2 Work Consultancy Fellowship. He is an employee engagement specialist and much published thought leader, with his own leadership career spanning financial services, people-centred consultancy and the communications agency worlds. As the founding MD of Interbrand Inside, (arguably the original employee engagement agency), he created the methodology for bringing brands to life from within. Ian works across sectors and has helped organisations ranging from Orange, Zurich and Shell through to Barcap and Goldman Sachs transform the relationship between their people, the brand and the business for very tangible bottom line benefits. </li></ul>http://www.amazon.co.uk/Brand-Engagement-Ian-P-Buckingham/dp/0230573061/ref=pd_rhf_shvl_20 £23.75
  8. 8. The Essential Guide to Employee Engagement: Better Business Performance through Staff Satisfaction <ul><li>Book Description </li></ul><ul><li>explores how managers can engage their staff to become more productive, engender greater levels of customer satisfaction, drive organizational success and retain talented employees. </li></ul><ul><li>as global competition intensifies and organizations seek to attract and retain </li></ul><ul><li>talent, “engaging” employees becomes an issue of increasingly high importance. </li></ul><ul><li>businesses are now recognizing that “engaged” employees are more productive, </li></ul><ul><li>engender greater levels of customer loyalty and are more likely to encourage and </li></ul><ul><li>contribute to organizational success. </li></ul><ul><li>the essential guide to employee engagement explores the concept, the benefits </li></ul><ul><li>and the practice behind creating an engaged workforce, including: </li></ul><ul><li>• what exactly is employee engagement? </li></ul><ul><li>• why should your company strive to create a committed workforce? </li></ul><ul><li>• what are the factors that drive employees to give their best? </li></ul><ul><li>• how can you make your employees want to make a difference? </li></ul><ul><li>examining not just what global organizations do to engage their staff, but also how </li></ul><ul><li>they achieve this and profit from it, this book will show how you can follow their </li></ul><ul><li>lead to engage your own employees and overcome the obstacles that prevent you </li></ul><ul><li>from creating a committed workforce. </li></ul><ul><li>each chapter contains examples, key learning points and checklists to help you to </li></ul><ul><li>assess your organization and apply what you have learnt in a practical way that </li></ul><ul><li>makes a difference. </li></ul><ul><li>sarah cook is a managing director of the stairway consultancy, a management </li></ul><ul><li>development consultancy that specializes in helping organizations engender </li></ul><ul><li>employee engagement and develop their leadership and employee capability. she </li></ul><ul><li>is the author of change management excellence, practical benchmarking and how </li></ul><ul><li>to improve your customer service, all published by kogan page. </li></ul>http://www.amazon.co.uk/Essential-Guide-Employee-Engagement-Satisfaction/dp/0749449446/ref=pd_rhf_shvl_14 £17.48
  9. 9. Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion <ul><li>your company's workforce is its most valuable asset. it is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. demonstrates how you can empower and enthuse your employees to create &quot;brand champions&quot;. this approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals. </li></ul><ul><li>this practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning. </li></ul><ul><li>using original international case studies, such as ibm, sas airlines, unicef, apple and nike, shows you how to make this happen, through research, training, communication, management and review. it examines the nature of branding and why people have become such important definers of their brand. is a carbonneutral® publication. to offset the carbon dioxide emissions generated in the book's production, native trees have been planted with future forests. </li></ul><ul><li>Book Description </li></ul><ul><li>is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. this approach can enhance employee commitment, improve service standards and focus efforts to deliver business goals. </li></ul>http://www.amazon.co.uk/Living-Brand-Transform-Organization-Champion/dp/0749450835/ref=pd_rhf_shvl_2 £16.43
  10. 10. The Employer Brand <ul><li>Product Description </li></ul><ul><li>The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organization's commercial activities, is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. &quot;The Employer Brand&quot; focuses on the experiences and perspectives of organizations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and, about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them. </li></ul><ul><li>About the Author </li></ul><ul><li>A Durham graduate, Helen started her time in recruitment with MSL (now TMP), and was headhunted to join Macmillian Davies in 1992. In 1997, she led the management team that merged with Bernard Hodes. Restructuring in 1999 created the Bernard Hodes Group, and Helen became CEO with full profit responsibility for all UK operations. Helen's client experience is varied, both locally and globally, and covers all sectors. A regular industry commentator and speaker, she consults on talent issues for many of Hodes' major clients, inlcuing Disney, Tesco and Phillips. </li></ul>http://www.amazon.co.uk/Employer-Brand-Helen-Rosethorn/dp/0566088991/ref=sr_1_2?ie=UTF8&s=books&qid=1276779237&sr=1-2 £46.53
  11. 11. The HR Value Proposition <ul><li>The leading thinker in the field of human resources—and author of the bestselling HR Champions—outlines a blueprint that will make HR professionals true strategic partners in their firms. Dave Ulrich’s HR Champions defined the agenda for HR professionals in the 1990s. That book has gone on to become one of the Press’ strongest sellers, with nearly 120,000 copies sold to date. This book lays out a new agenda for HR in the 21st century, revealing how HR pros can transform themselves into corporate strategists who create value not just for employees and managers—but for investors and customers as well. </li></ul><ul><li>HR’s leading thinkers provide a blueprint for the future. The international bestseller Human Resource Champions helped set the HR agenda for the 1990s and enabled HR professionals to become strategic partners in their organizations. But earning a seat at the executive table was only the beginning. Today’s HR leaders must also bring substantial value to that table. </li></ul><ul><li>Drawing on their sixteen-year study of over 29,000 HR professionals and line managers, leading HR experts Dave Ulrich and Wayne Brockbank propose The HR Value Proposition. The authors argue that HR value creation requires a deep understanding of external business realities and how value is defined by key stakeholders both inside and outside the company. </li></ul><ul><li>They provide practical tools and worksheets for leveraging this knowledge to create HR practices, build organisational capabilities, design HR strategy, and marshal resources that create value for customers, investors, executives, and employees. Written by the field’s premier trailblazers, this book charts the path HR professionals must take to help lead their organizations into the future. </li></ul>http://www.amazon.co.uk/gp/product/1591397073/ref=ord_cart_shr?ie=UTF8&m=A3P5ROKL5A1OLE £18.48
  12. 12. Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business <ul><li>In Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step–by–step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from the business—ensuring consistent authenticity, substance, and voice the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people. </li></ul><ul><li>From the Inside Flap </li></ul><ul><li>Can a business build an effective brand identity if its employees don′t buy into it? The key role of employees in brand delivery makes building and nurturing the employer brand as critical to an organization′s success as promoting the customer brand. In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step–by–step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people. </li></ul><ul><li>Brand from the Inside offers a framework for developing an environment where people from all levels of the business work together to create the employer brand. The book is filled with illustrative examples and down–to–earth case histories from companies that demonstrate what the employer brand can contribute to business results. In addition, the authors include a wealth of tools and worksheets for breaking through silos to brand from the inside. Use the book′s sample meeting agendas and presentation ideas to build a new employer brand, improve a current one, or &quot;rehab&quot; one that needs some attention. </li></ul>http://www.amazon.co.uk/Brand-Inside-Essentials-Emotionally-Employees/dp/0787981893/ref=sr_1_11?ie=UTF8&s=books&qid=1276779237&sr=1-11 £14.99

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