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Introduction To Social Media
Introduction To Social Media
Introduction To Social Media
Introduction To Social Media
Introduction To Social Media
Introduction To Social Media
Introduction To Social Media
Introduction To Social Media
Introduction To Social Media
Introduction To Social Media
Introduction To Social Media
Introduction To Social Media
Introduction To Social Media
Introduction To Social Media
Introduction To Social Media
Introduction To Social Media
Introduction To Social Media
Introduction To Social Media
Introduction To Social Media
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Introduction To Social Media

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A basic introduction to the members of the Joseph Project (http://workmatters.org/the_joseph_project/)

A basic introduction to the members of the Joseph Project (http://workmatters.org/the_joseph_project/)

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  • 1. An Introduction To Social Media Collin Condray SocialMediaRevolutionary.com 3/17/2010
  • 2. Overview  What is social media/social networking?  Why should I care about social networking?  What forms of social networking are there?  How do I get started? 2
  • 3. What is social media/social networking? 3
  • 4. Social Networking in Plain English 4
  • 5. What is Social Media  Officially, social media is "an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.“ (Wikipedia)  Twitter and Facebook and Stuff  AKA Social Networking AKA Web 2.0 5
  • 6. What Is Social Networking?  Social media networking is no different than regular networking  Same rules in How to Win Friends and Influence people apply  Two way communications  Public reactions to entire networks, unlike email which is only between two participants  There are many ways to participate; one is probably right for you. 6
  • 7. Why should I care about social networking? 7
  • 8. The Social Media Revolution 8
  • 9. Why should I care about social networking?  The power of networking  Help others and get help. Crowdsourcing. “All of us are smarter than one of us.”  Share interesting content  Create long term relationships. Connect with people you’d never meet in real life.  Increase your online visibility  Show your expertise. Become the go-to expert.  No (or low cost)  SEO (search engine optimization) benefits. Make it easier to find you.  It’s the future.  Don’t miss the conversation. 9
  • 10. What forms of social networking are there? 10
  • 11. How Do People Use Social Media?  People creating  Blogs (Blogspot/Blogger, Wordpress)  Podcasts (BlogTalk)  User Generated Content (YouTube, Flickr) 11 Source: Groundswell by Charlene Li and Josh Bernoff
  • 12. How Do People Use Social Media?  People Connecting  Social Networking (LinkedIn, Twitter, Facebook)  Virtual Worlds (Second Life, World of Warcraft) 12 Source: Groundswell by Charlene Li and Josh Bernoff
  • 13. How Do People Use Social Media?  People collaborating  Wikis (Wikipedia)  Open Source (Linux) 13 Source: Groundswell by Charlene Li and Josh Bernoff
  • 14. How Do People Use Social Media?  People reacting to each other  Forums (Yahoo and Google Groups)  Ratings (eBay seller ratings)  Reviews (Amazon product reviews, Rotten Tomatoes movie reviews) 14 Source: Groundswell by Charlene Li and Josh Bernoff
  • 15. How Do People Use Social Media?  People organizing content  Tags (Delicious,YouTube, Digg)  Accelerating consumption  RSS (Really Simple Syndication)  Widgets (Toys R Us) 15 Source: Groundswell by Charlene Li and Josh Bernoff
  • 16. How do I get started? 16
  • 17. What is your social media strategy? 17
  • 18. Homework  Sign Up For Twitter  Sign Up For Facebook (use lite.facebook.com) 18 Source: Groundswell by Charlene Li and Josh Bernoff
  • 19. Thank you! Collin Condray Twitter.com/ccondray SocialMediaRevolutionary.com collin@SocialMediaRevolutionary.com

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