An Introduction To Social Media

             Collin Condray
      SocialMediaRevolutionary.com
              3/17/2010
Overview
     What is social media/social networking?
     Why should I care about social networking?
     What forms o...
What is social media/social
    networking?




3
Social Networking in Plain English




4
What is Social Media
     Officially, social media is "an umbrella term that defines the
      various activities that in...
What Is Social Networking?
     Social media networking is no different than regular
      networking
       Same rules ...
Why should I care about social
    networking?




7
The Social Media Revolution




8
Why should I care about social
                    networking?
     The power of networking
        Help others and get ...
What forms of social networking
     are there?




10
How Do People Use Social Media?
      People creating
        Blogs (Blogspot/Blogger, Wordpress)



        Podcasts (...
How Do People Use Social Media?
      People Connecting
        Social Networking (LinkedIn, Twitter, Facebook)




    ...
How Do People Use Social Media?
      People collaborating
        Wikis (Wikipedia)




        Open Source (Linux)


...
How Do People Use Social Media?
      People reacting to each
       other
        Forums (Yahoo and
         Google Gro...
How Do People Use Social Media?
      People organizing content
        Tags (Delicious,YouTube, Digg)




      Accele...
How do I get started?




16
What is your social media strategy?


17
Homework
      Sign Up For Twitter
      Sign Up For Facebook (use lite.facebook.com)




18
Source: Groundswell by Char...
Thank you!

            Collin Condray
         Twitter.com/ccondray
     SocialMediaRevolutionary.com
collin@SocialMediaR...
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Introduction To Social Media

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Introduction To Social Media

  1. 1. An Introduction To Social Media Collin Condray SocialMediaRevolutionary.com 3/17/2010
  2. 2. Overview  What is social media/social networking?  Why should I care about social networking?  What forms of social networking are there?  How do I get started? 2
  3. 3. What is social media/social networking? 3
  4. 4. Social Networking in Plain English 4
  5. 5. What is Social Media  Officially, social media is "an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.“ (Wikipedia)  Twitter and Facebook and Stuff  AKA Social Networking AKA Web 2.0 5
  6. 6. What Is Social Networking?  Social media networking is no different than regular networking  Same rules in How to Win Friends and Influence people apply  Two way communications  Public reactions to entire networks, unlike email which is only between two participants  There are many ways to participate; one is probably right for you. 6
  7. 7. Why should I care about social networking? 7
  8. 8. The Social Media Revolution 8
  9. 9. Why should I care about social networking?  The power of networking  Help others and get help. Crowdsourcing. “All of us are smarter than one of us.”  Share interesting content  Create long term relationships. Connect with people you’d never meet in real life.  Increase your online visibility  Show your expertise. Become the go-to expert.  No (or low cost)  SEO (search engine optimization) benefits. Make it easier to find you.  It’s the future.  Don’t miss the conversation. 9
  10. 10. What forms of social networking are there? 10
  11. 11. How Do People Use Social Media?  People creating  Blogs (Blogspot/Blogger, Wordpress)  Podcasts (BlogTalk)  User Generated Content (YouTube, Flickr) 11 Source: Groundswell by Charlene Li and Josh Bernoff
  12. 12. How Do People Use Social Media?  People Connecting  Social Networking (LinkedIn, Twitter, Facebook)  Virtual Worlds (Second Life, World of Warcraft) 12 Source: Groundswell by Charlene Li and Josh Bernoff
  13. 13. How Do People Use Social Media?  People collaborating  Wikis (Wikipedia)  Open Source (Linux) 13 Source: Groundswell by Charlene Li and Josh Bernoff
  14. 14. How Do People Use Social Media?  People reacting to each other  Forums (Yahoo and Google Groups)  Ratings (eBay seller ratings)  Reviews (Amazon product reviews, Rotten Tomatoes movie reviews) 14 Source: Groundswell by Charlene Li and Josh Bernoff
  15. 15. How Do People Use Social Media?  People organizing content  Tags (Delicious,YouTube, Digg)  Accelerating consumption  RSS (Really Simple Syndication)  Widgets (Toys R Us) 15 Source: Groundswell by Charlene Li and Josh Bernoff
  16. 16. How do I get started? 16
  17. 17. What is your social media strategy? 17
  18. 18. Homework  Sign Up For Twitter  Sign Up For Facebook (use lite.facebook.com) 18 Source: Groundswell by Charlene Li and Josh Bernoff
  19. 19. Thank you! Collin Condray Twitter.com/ccondray SocialMediaRevolutionary.com collin@SocialMediaRevolutionary.com
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