How To Be A #SocialMedia Rockstar!
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

How To Be A #SocialMedia Rockstar!

on

  • 384 views

I had the pleasure of speaking at the Inspire Conference put on by the OSU Riata Center for Entrepreneurs - http://riata.okstate.edu/inspire/ ...

I had the pleasure of speaking at the Inspire Conference put on by the OSU Riata Center for Entrepreneurs - http://riata.okstate.edu/inspire/
My topic:
How To Be A Social Media Rockstar ~ Tips & Tricks That WORK!

Statistics

Views

Total Views
384
Views on SlideShare
379
Embed Views
5

Actions

Likes
1
Downloads
2
Comments
0

2 Embeds 5

https://twitter.com 4
https://www.rebelmouse.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

How To Be A #SocialMedia Rockstar! Presentation Transcript

  • 1. How To Be A Social Media ROCK STAR www.SOCIALVENTION.com
  • 2. Then
  • 3. “Every biz owner CAN build their bottom line through social media strategy.” ~ Cindy Morrison
  • 4. Today’s customer doesn’t buy what you SELL... They buy who you ARE!
  • 5. Why Social Media? 36% TRUST advertising, but... 81% TRUST referrals/recommendations ~ Constant Contact
  • 6. HOPE is *NOT* a strategy!
  • 7. 80 / 20 Rule
  • 8. Content is KING
  • 9. Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week)
  • 10. Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board
  • 11. Be where your customers are! ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins ~ 3.2 BILLION “likes” & comments
  • 12. 90% DON’T Come Back Value! Value! Value!
  • 13. Value #1 Information
  • 14. Value #2 Monetary
  • 15. What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts
  • 16. Engagement
  • 17. Hyperlink & Apps
  • 18. It’s NOT LogoBook!
  • 19. Socialvention Case Study
  • 20. 18 Day Contest – 1k “Likes”
  • 21. $30 Promoted Post
  • 22. Socialvention Strategy Paid & Organic
  • 23. Ads Chamber Case Study Hiring Event ~ $168 109 Attendees 93 Qualified
  • 24. Twitter ~ Cocktail Party
  • 25. ~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media
  • 26. #Topic #ILoveCarbon
  • 27. Search.Twitter.com #ILoveCarbon #PR #SocialMedia #Obama #Socialvention
  • 28. Reach the Media
  • 29. LinkedIn ~ Board Room
  • 30. Company Profile
  • 31. LinkedIn Add Contacts
  • 32. LinkedIn Join Groups
  • 33. Pinterest ~ Bulletin Board 80% Women
  • 34. Pinterest Boards
  • 35. Instagram 4 billion uploads since Instagram started! Source: The Realtime Report
  • 36. Reason For Pics Branding Expertise Create Emotion Make a Connection Get attention
  • 37. Branding
  • 38. Be An Expert
  • 39. Create Emotion
  • 40. Make A Connection
  • 41. Get Attention
  • 42. Measure *bitly *Facebook Insights *Sprout Social *Tweet Reach
  • 43. When Bad Things Happen
  • 44. When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you
  • 45. For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison