How To Be A #SocialMedia Rockstar!
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How To Be A #SocialMedia Rockstar!

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I had the pleasure of speaking at the Inspire Conference put on by the OSU Riata Center for Entrepreneurs - http://riata.okstate.edu/inspire/ ...

I had the pleasure of speaking at the Inspire Conference put on by the OSU Riata Center for Entrepreneurs - http://riata.okstate.edu/inspire/
My topic:
How To Be A Social Media Rockstar ~ Tips & Tricks That WORK!

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How To Be A #SocialMedia Rockstar! How To Be A #SocialMedia Rockstar! Presentation Transcript

  • How To Be A Social Media ROCK STAR www.SOCIALVENTION.com
  • Then
  • “Every biz owner CAN build their bottom line through social media strategy.” ~ Cindy Morrison View slide
  • Today’s customer doesn’t buy what you SELL... They buy who you ARE! View slide
  • Why Social Media? 36% TRUST advertising, but... 81% TRUST referrals/recommendations ~ Constant Contact
  • HOPE is *NOT* a strategy!
  • 80 / 20 Rule
  • Content is KING
  • Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week)
  • Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board
  • Be where your customers are! ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins ~ 3.2 BILLION “likes” & comments
  • 90% DON’T Come Back Value! Value! Value!
  • Value #1 Information
  • Value #2 Monetary
  • What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts
  • Engagement
  • Hyperlink & Apps
  • It’s NOT LogoBook!
  • Socialvention Case Study
  • 18 Day Contest – 1k “Likes”
  • $30 Promoted Post
  • Socialvention Strategy Paid & Organic
  • Ads Chamber Case Study Hiring Event ~ $168 109 Attendees 93 Qualified
  • Twitter ~ Cocktail Party
  • ~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media
  • #Topic #ILoveCarbon
  • Search.Twitter.com #ILoveCarbon #PR #SocialMedia #Obama #Socialvention
  • Reach the Media
  • LinkedIn ~ Board Room
  • Company Profile
  • LinkedIn Add Contacts
  • LinkedIn Join Groups
  • Pinterest ~ Bulletin Board 80% Women
  • Pinterest Boards
  • Instagram 4 billion uploads since Instagram started! Source: The Realtime Report
  • Reason For Pics Branding Expertise Create Emotion Make a Connection Get attention
  • Branding
  • Be An Expert
  • Create Emotion
  • Make A Connection
  • Get Attention
  • Measure *bitly *Facebook Insights *Sprout Social *Tweet Reach
  • When Bad Things Happen
  • When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you
  • For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison