How To Be A #SocialMedia Rockstar!

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I had the pleasure of speaking at the Inspire Conference put on by the OSU Riata Center for Entrepreneurs - http://riata.okstate.edu/inspire/
My topic:
How To Be A Social Media Rockstar ~ Tips & Tricks That WORK!

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How To Be A #SocialMedia Rockstar!

  1. 1. How To Be A Social Media ROCK STAR www.SOCIALVENTION.com
  2. 2. Then
  3. 3. “Every biz owner CAN build their bottom line through social media strategy.” ~ Cindy Morrison
  4. 4. Today’s customer doesn’t buy what you SELL... They buy who you ARE!
  5. 5. Why Social Media? 36% TRUST advertising, but... 81% TRUST referrals/recommendations ~ Constant Contact
  6. 6. HOPE is *NOT* a strategy!
  7. 7. 80 / 20 Rule
  8. 8. Content is KING
  9. 9. Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week)
  10. 10. Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board
  11. 11. Be where your customers are! ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins ~ 3.2 BILLION “likes” & comments
  12. 12. 90% DON’T Come Back Value! Value! Value!
  13. 13. Value #1 Information
  14. 14. Value #2 Monetary
  15. 15. What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts
  16. 16. Engagement
  17. 17. Hyperlink & Apps
  18. 18. It’s NOT LogoBook!
  19. 19. Socialvention Case Study
  20. 20. 18 Day Contest – 1k “Likes”
  21. 21. $30 Promoted Post
  22. 22. Socialvention Strategy Paid & Organic
  23. 23. Ads Chamber Case Study Hiring Event ~ $168 109 Attendees 93 Qualified
  24. 24. Twitter ~ Cocktail Party
  25. 25. ~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media
  26. 26. #Topic #ILoveCarbon
  27. 27. Search.Twitter.com #ILoveCarbon #PR #SocialMedia #Obama #Socialvention
  28. 28. Reach the Media
  29. 29. LinkedIn ~ Board Room
  30. 30. Company Profile
  31. 31. LinkedIn Add Contacts
  32. 32. LinkedIn Join Groups
  33. 33. Pinterest ~ Bulletin Board 80% Women
  34. 34. Pinterest Boards
  35. 35. Instagram 4 billion uploads since Instagram started! Source: The Realtime Report
  36. 36. Reason For Pics Branding Expertise Create Emotion Make a Connection Get attention
  37. 37. Branding
  38. 38. Be An Expert
  39. 39. Create Emotion
  40. 40. Make A Connection
  41. 41. Get Attention
  42. 42. Measure *bitly *Facebook Insights *Sprout Social *Tweet Reach
  43. 43. When Bad Things Happen
  44. 44. When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you
  45. 45. For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison

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