Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
About the brand
Marketing strategy
Facebook
Celebrity feature posts
#SayYesForever
Quote engagement
posts to promote the
campaign
Regular engagement
post with product
update
Instagram
Celebrity features
Event posts
Video feature of the event
#SayYesForever
Continuous grid posts
Countdown posts,
engagement by
information about
the brand
Magazine Features
Twitter
Billboards
Exhibitions
Competitive analysis
Major Competitors
Global competitor National Competitor
1,15,686 46.1K 1657
37 videos
3,47,781 807K 60K 5166
87 videos
86,843 27.5K 702K 157
5 videos
#HWSecrets Campaign
#BrilliantlyInLove
Campaign
#BrilliantlyInLove
Campaign posts
Location mention
Christmas collection posts
New year / winter
collection posts
Celebrity and event
feature posts
Contest engagement post
Innovative product collection
Sneak peak posts for
upcoming jewelry
Celebrity feature posts
Recognition updates
Personal life posts
Twitter
engagement by
participating in
social events
Referral blog posts
Festive based collection
Personally showcasing the collection
Twitter Engagement
Target audience
Name: Rishabh Mehra.
Gender: Male.
Age: 28
Income: Approximately earns 60-70K
every month.
Works with father in their Text...
Name: Shivani Joshi.
Gender: Female.
Age: 32
Income: Earns 70K every month.
Works as an Financial Analyst.
Location: Mumba...
Name: Sunita Bajaj.
Gender: Female.
Age: 48
Income: Housewife.
Location: Mumbai (Worli)
Additional Details:
Has a daughter...
Seo audit
Keywords planning
Ranks 1st for diamond bracelets
Keywords the brand can use to rank 1st
•  Diamond Ring
•  Engagement Ring
•  Diamond earrings
•  Diamond pendants
•  Designer engagement rings
•  Diamond engagem...
Page	1	of	Google	
Diamond rings
Not	found	even	on	
the	6th	page	of	
Google
Not found even on the
6th page of the Google
search results
No search results for
cushion cut rings on upto
10 pages
No search results for :
•  diamond engagement rings
•  wedding rings
•  designer jewelry
Social platform presence
Campaigns
#LetsBringRetroBack
#LetsBringRetroBack
#LetsBringRetroBack
#MyRock
#MyRock
#MyRock
#CelebratingHer
#CelebratingHer
#CelebratingHer
Content bucket
blogs Celebrity posts
Product posts Trending topics
•  Tips
•  Innovation
•  Latest trends
•  To-Dos
•  Dos & Don’ts
•  Ne...
festivals
Engaging
quote posts
reviews
videos
•  Greetings
•  Product Collections
•  Festive colors
•  Special products
• ...
Brand mood board
MOOD BOARD
FONTS
LOGOS
Blog campaign
²  10 must haves accessories for you this wedding season.
²  See what’s in Sherry’s to go wedding clutch this season!
² 7 ...
Email marketing strategy
Engagement Email
Follow-up Email
Wishing them
Informing them about the products
Greeting Email
If they do
not respond
•  Email1: Greeting email.
–  Hey! We’re going to help you be HUSBAND NO.1 !
•  Email 2: Product/collection information.
–...
Influencer management
Rhea Kapoor.
Have her style Sonam
Kapoor for a feature
Masoom Minawala.
Have a blog post by her about
how she uses the pendants or
the rings in her everyday
couture
Scherezade Shroff Talwar.
Have a featured lookbook by
her
Pusarla Venkata Sindhu.
Have her exclusively feature
and promote the jewelry for
an event
Ekta Kapoor.
Help with promotions
and sponsorships on the
TV platforms and award
functions
ONLINE PLATFORMS
E magazines
Dedicated Jewelry Blogs
Customer Feedback
Jewelry Certification Platforms
Media budget
GOOGLE ADS FACEBOOK & INSTAGRAM ADS
20K per Month 30k per Month
10k per Ad for Days each
Facebook Ad 1
Target Audience
Audience potential
Placements
Budget
Bid Amount
Facebook carousel Ad
Facebook Ad 2
Target Audience
Audience potential
Placements
Budget
Bid Amount
Facebook Like Page Ad
Facebook Ad 3
Target Audience
Audience potential
Placements
Budget
Facebook Click to website Ad
Facebook Click to
website Ad link
h4ps://nainikab.wixsite.com/niravmodisample
Google ads
Google search ad for solitaire ring and engagement rings
Google search ad for diamond rings
Display ads
Thank You.
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
Upcoming SlideShare
Loading in …5
×

Digital Marketing Strategy by Nainika Bhadech - Nirav Modi

1,119 views

Published on

Digital Marketing Strategy by Nainika Bhadech - Nirav Modi

Published in: Marketing
  • Be the first to comment

Digital Marketing Strategy by Nainika Bhadech - Nirav Modi

  1. 1. About the brand
  2. 2. Marketing strategy
  3. 3. Facebook
  4. 4. Celebrity feature posts
  5. 5. #SayYesForever
  6. 6. Quote engagement posts to promote the campaign
  7. 7. Regular engagement post with product update
  8. 8. Instagram
  9. 9. Celebrity features
  10. 10. Event posts
  11. 11. Video feature of the event
  12. 12. #SayYesForever
  13. 13. Continuous grid posts
  14. 14. Countdown posts, engagement by information about the brand
  15. 15. Magazine Features
  16. 16. Twitter
  17. 17. Billboards
  18. 18. Exhibitions
  19. 19. Competitive analysis
  20. 20. Major Competitors Global competitor National Competitor
  21. 21. 1,15,686 46.1K 1657 37 videos 3,47,781 807K 60K 5166 87 videos 86,843 27.5K 702K 157 5 videos
  22. 22. #HWSecrets Campaign
  23. 23. #BrilliantlyInLove Campaign
  24. 24. #BrilliantlyInLove Campaign posts
  25. 25. Location mention
  26. 26. Christmas collection posts New year / winter collection posts
  27. 27. Celebrity and event feature posts
  28. 28. Contest engagement post
  29. 29. Innovative product collection
  30. 30. Sneak peak posts for upcoming jewelry
  31. 31. Celebrity feature posts
  32. 32. Recognition updates
  33. 33. Personal life posts
  34. 34. Twitter engagement by participating in social events
  35. 35. Referral blog posts
  36. 36. Festive based collection
  37. 37. Personally showcasing the collection
  38. 38. Twitter Engagement
  39. 39. Target audience
  40. 40. Name: Rishabh Mehra. Gender: Male. Age: 28 Income: Approximately earns 60-70K every month. Works with father in their Textile Business. Location: Mumbai (Bandra) Additional Details: The only son. Has recently got engaged. Is very outgoing and has a large social circle. Is very brand conscious. Travels very often. Likes to keep up with fashion trends.
  41. 41. Name: Shivani Joshi. Gender: Female. Age: 32 Income: Earns 70K every month. Works as an Financial Analyst. Location: Mumbai (Juhu) Additional Details: Has recently got married. Recently promoted to VP. Likes to wear smart office wear and chic accessories. Follows lifestyle and beauty blogs. Prefers to shop online.
  42. 42. Name: Sunita Bajaj. Gender: Female. Age: 48 Income: Housewife. Location: Mumbai (Worli) Additional Details: Has a daughter in early 20s. Flower arrangement as a hobby. Likes visit exhibitions and see latest trends. Likes to keep up her image and status in social gatherings. Jewelry enthusiast.
  43. 43. Seo audit
  44. 44. Keywords planning
  45. 45. Ranks 1st for diamond bracelets
  46. 46. Keywords the brand can use to rank 1st
  47. 47. •  Diamond Ring •  Engagement Ring •  Diamond earrings •  Diamond pendants •  Designer engagement rings •  Diamond engagement rings •  Wedding rings •  Designer jewelry •  Cushion cut rings •  Diamond necklace
  48. 48. Page 1 of Google Diamond rings
  49. 49. Not found even on the 6th page of Google
  50. 50. Not found even on the 6th page of the Google search results
  51. 51. No search results for cushion cut rings on upto 10 pages
  52. 52. No search results for : •  diamond engagement rings •  wedding rings •  designer jewelry
  53. 53. Social platform presence
  54. 54. Campaigns
  55. 55. #LetsBringRetroBack
  56. 56. #LetsBringRetroBack
  57. 57. #LetsBringRetroBack
  58. 58. #MyRock
  59. 59. #MyRock
  60. 60. #MyRock
  61. 61. #CelebratingHer
  62. 62. #CelebratingHer
  63. 63. #CelebratingHer
  64. 64. Content bucket
  65. 65. blogs Celebrity posts Product posts Trending topics •  Tips •  Innovation •  Latest trends •  To-Dos •  Dos & Don’ts •  New Collections •  Variations •  Additions •  Campaign •  Festive products •  Magazine Features •  Event update •  Style Statements •  Sponsorships •  Appreciation •  Innovations •  Latest trend •  Celebrity in talk •  Fashion trend •  Accessory trend
  66. 66. festivals Engaging quote posts reviews videos •  Greetings •  Product Collections •  Festive colors •  Special products •  Campaign based quotes •  Famous peoples’ quotes •  Words by the founder •  Customer feedbacks •  Employee feelings •  Emotional engagement •  Events cover •  In the process works •  Journey of the brand •  Customer emotions
  67. 67. Brand mood board
  68. 68. MOOD BOARD
  69. 69. FONTS LOGOS
  70. 70. Blog campaign
  71. 71. ²  10 must haves accessories for you this wedding season. ²  See what’s in Sherry’s to go wedding clutch this season! ² 7 tips to make sure you get every head turning at that wedding you’re going for. ² 10 places you didn’t know that have chandbali’s that are a steal! ² 12 ways you can rock the minimalistic chic Indian look!
  72. 72. Email marketing strategy
  73. 73. Engagement Email Follow-up Email Wishing them Informing them about the products Greeting Email If they do not respond
  74. 74. •  Email1: Greeting email. –  Hey! We’re going to help you be HUSBAND NO.1 ! •  Email 2: Product/collection information. –  Let’s help you sweep her off her feet again with the perfect gift this anniversary. •  Email 3: Wishing them. –  Wish you a beautiful anniversary full of love! •  Email 4: Follow up email. –  We hope your anniversary was as bright and sparkly as you wished it be! •  Email 5: Engagement email. –  It’s always a good idea to make this festival a little more bright & shiny!
  75. 75. Influencer management
  76. 76. Rhea Kapoor. Have her style Sonam Kapoor for a feature
  77. 77. Masoom Minawala. Have a blog post by her about how she uses the pendants or the rings in her everyday couture
  78. 78. Scherezade Shroff Talwar. Have a featured lookbook by her
  79. 79. Pusarla Venkata Sindhu. Have her exclusively feature and promote the jewelry for an event
  80. 80. Ekta Kapoor. Help with promotions and sponsorships on the TV platforms and award functions
  81. 81. ONLINE PLATFORMS
  82. 82. E magazines
  83. 83. Dedicated Jewelry Blogs
  84. 84. Customer Feedback
  85. 85. Jewelry Certification Platforms
  86. 86. Media budget GOOGLE ADS FACEBOOK & INSTAGRAM ADS 20K per Month 30k per Month 10k per Ad for Days each
  87. 87. Facebook Ad 1 Target Audience
  88. 88. Audience potential
  89. 89. Placements
  90. 90. Budget
  91. 91. Bid Amount
  92. 92. Facebook carousel Ad
  93. 93. Facebook Ad 2 Target Audience
  94. 94. Audience potential
  95. 95. Placements
  96. 96. Budget
  97. 97. Bid Amount
  98. 98. Facebook Like Page Ad
  99. 99. Facebook Ad 3 Target Audience
  100. 100. Audience potential
  101. 101. Placements
  102. 102. Budget
  103. 103. Facebook Click to website Ad
  104. 104. Facebook Click to website Ad link
  105. 105. h4ps://nainikab.wixsite.com/niravmodisample
  106. 106. Google ads
  107. 107. Google search ad for solitaire ring and engagement rings
  108. 108. Google search ad for diamond rings
  109. 109. Display ads
  110. 110. Thank You.

×