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12% of Facebook users said they’d definitely be more likely to volunteer with a nonprofit that has a Facebook page (they’d “be concerned” if it did not), and 43% said a Facebook page might have an impact on their decision.
The Nonprofit Social Media Decision Guide • July 2010 • IdealWare
Email Getting Your Supporters Engaged… Web Peer to Peer Direct Mail Social Media Telephone Mobile CRM Person to Person Telepathy
Where are you on the social journey? As your organization’s social media program matures, it should be moving from simply trying new things to multi-channel integration. STAGE 1 Traditional STAGE 2 Experimental STAGE 3 Operational STAGE 4 Impactful Traditional marketing operations consisting of one-way communication. Pushing content to supporters with little back-and forth chatter. Dabbling in social media, but efforts are disconnected from organizational goals. Fractured efforts and silos with no real coordination of activities and measurement. Social activity is more embedded in organizational operations. Internal policies, dedicated staff, channel alignment, and campaign integration. Social activity drives real, measureable results at organization. Tools and systems are in place to allow staff to have perform meaningful engagement with supporters. .
you’ve got a social media Strategy, right? The P.O.S.T. method* P = People: Who? O = Objectives: Goals? S = Strategies: Outcomes? T = Technologies: Tools? * From Charlene Li and Josh Bernoff's book Groundswell: Winning in a World Transformed by Social Technologies
Your Homework: Social Media Listening VIEW & DOWNLOAD
Top 4 Take Away’s Have a written Social Media Policy in place and understood by every employee Understand What can lead to a lawsuit Copyright, Trademark and Privacy issues Don’t be the “example” or “poster child” Transferring Risk Insurance, 3rd party contracts Remove Subjectivity and Surprises Constantly Evolving Industry
Andrew Muller, CWCC, AAI, PRIS Andrew.firstname.lastname@example.org Twitter@Specialtyinsure www.specialtyinsure.blogspot.com 843-714-9389 Direct