Social Media for Social Good - How Nonprofits Can Engage Supporters
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Social Media for Social Good - How Nonprofits Can Engage Supporters

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PResentation from the 2011 Charleston Nonprofit BOOT

PResentation from the 2011 Charleston Nonprofit BOOT

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Social Media for Social Good - How Nonprofits Can Engage Supporters Social Media for Social Good - How Nonprofits Can Engage Supporters Presentation Transcript

  • Social media for social good
    How Nonprofits Can Engage Supporters
  • Who We Are
    Holly Fisher
    Step Ahead, Inc
    @hollyannfisher
    Chad Norman
    Internet Marketing Manager
    Blackbaud
    @chadnorman
    Andrew Muller
    CWCC, AAI, PRIS
    Neace Lukens
    @SpecialtyInsure
  • #pathcamp
    If You’re Tweeting:
  • Why Nonprofits Should Be Using Social Media
  • Awareness
  • The Nonprofit Social Media Decision Guide • July 2010 • IdealWare
  • The Nonprofit Social Media Decision Guide • July 2010 • IdealWare
  • Reach people where they are
  • 12% of Facebook users said they’d definitely be more likely to volunteer with a nonprofit that has a Facebook page (they’d “be concerned” if it did not), and 43% said a Facebook page might have an impact on their decision.
    • The Nonprofit Social Media Decision Guide • July 2010 • IdealWare
  • Fundraising
  • Tools for Your Nonprofit
  • YouTube / Videos
  • Video
    • 175 million U.S. Internet users watched online video in April 2010. -comscore.com
    • 135.7 million viewers watched 13 billion videos on YouTube in April 2010. -comscore.com
    • YouTube is the most searched website behind Google
  • Example: Charleston Parks ConservancyCorrine Jones Park video
    • 7% of Americans use Twitter; 87% are aware of it
    • 200 million users
    • 1 billion tweets a week
    • Made up of influencers & business people ages 25-45
    • Users are 3x more likely to follow brands on Twitter than other social networking sites
  • Making Twitter Easier:
    • Tweetdeck
    • Hootsuite
    • SocialOomph.com
    • 60% of the wealthy, as defined by an average income of $287,000 and average net worth of $2.1 million, participate in social networks
    • Someone who has “Liked” a brand will spend an average of $71.84 more each year on that brand’s products or services than will someone who has not “Liked” it.
    • Fastest-growing demographics: Men 45-54 and women 55-65.
    • Interaction – engagement
    • Regular postings
    • Promotions
    • Custom tabs
    • Facebook ads
    • https://www.facebook.com/nonprofits
  • Other Possible Tools
  • 1 12
    # of people on the planet using Facebook
    in
  • 42
    % of people in America use Facebook
  • 35
    Hours of video uploaded to YouTube every single minute
  • 16
    Million people around the world use Twitter
  • Getting Your Supporters Engaged…
    Especially this group
  • Your Social Media Honeypot
  • Email
    Getting Your Supporters Engaged…
    Web
    Peer to Peer
    Direct Mail
    Social Media
    Telephone
    Mobile
    CRM
    Person to Person
    Telepathy
  • Where are you on the social journey?
    As your organization’s social media program matures, it should be moving from simply trying new things to multi-channel integration.
    STAGE 1
    Traditional
    STAGE 2
    Experimental
    STAGE 3
    Operational
    STAGE 4
    Impactful
    Traditional marketing operations consisting of one-way communication.
    Pushing content to supporters with little back-and forth chatter.
    Dabbling in social media, but efforts are disconnected from organizational goals.
    Fractured efforts and silos with no real coordination of activities and measurement.
    Social activity is more embedded in organizational operations.
    Internal policies, dedicated staff, channel alignment, and campaign integration.
    Social activity drives real, measureable results at organization.
    Tools and systems are in place to allow staff to have perform meaningful engagement with supporters.
    .
  • you’ve got a social media Strategy, right?
    The P.O.S.T. method*
    P = People: Who?
    O = Objectives: Goals?
    S = Strategies: Outcomes?
    T = Technologies: Tools?
    * From Charlene Li and Josh Bernoff's book Groundswell: Winning in a World Transformed by Social Technologies
  • 1) Connect with your supporters
  • 1) Connect with your supporters
  • 2) Make Content Sharable
  • 3) Display Social Content
  • 3) Display Social Content
  • 4) Encourage Social-Enabled comments
  • 5) Integrate Social Conversations
  • 6) Help Supporters Take Action
  • 6) Help Supporters Take Action
  • 7) Raise More Money
  • 7) Raise More Money
  • 8) Pull in Multimedia
  • 9) Create a Social Hub
  • 9) Create a Social Hub
  • 10) Build a Private Community
  • Want a ton more ideas?
    Checkout the Social Media Tactics series for nonprofits!
    www.slideshare.net/chadnorman
  • Bonus Workshop:Social Media Listening
  • Your Homework: Social Media Listening
    VIEW & DOWNLOAD
  • Top 4 Take Away’s
    Have a written Social Media Policy in place and understood by every employee
    Understand What can lead to a lawsuit
    Copyright, Trademark and Privacy issues
    Don’t be the “example” or “poster child”
    Transferring Risk
    Insurance, 3rd party contracts
    Remove Subjectivity and Surprises
    Constantly Evolving Industry
  • Andrew Muller, CWCC, AAI, PRIS
    Andrew.muller@neacelukens.com
    Twitter@Specialtyinsure
    www.specialtyinsure.blogspot.com
    843-714-9389 Direct
  • Questions?
  • Thank you!
    Let’s keep the conversation going…
    Holly Fisher
    Step Ahead, Inc
    @hollyannfisher
    Chad Norman
    Internet Marketing Manager
    Blackbaud
    @chadnorman
    Andrew Muller
    CWCC, AAI, PRIS
    Neace Lukens
    @SpecialtyInsure