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Ryan Carson
Founder of Carsoniļ¬ed
SOLD
SOLD
Marketing has changed.
Branding and control
Conversation +
empowerment
Weā€™re all cynical+ disloyal
Weā€™re cynical & disloyal
Honesty + Openness
The Basics
These are the bare freakinā€™ minimum.
Google Analytics
ā€¢ Mess around till you understand the basics
ā€¢ Measure your conversions religiously
ā€¢ A/B test every page on your site.
  Read bit.ly/ab-testing
ā€¢ Use words like 'View prices & plans'
  instead of 'Free trial'
ā€¢ Visits should be increasing by 10% per month
ā€¢ Spend at least two hours a week
Identify the sites your
      customers visit
ā€¢ Trade favors
ā€¢ Setup an afļ¬liate scheme
ā€¢ Write content
ā€¢ PR stunt to get coverage
Building Social Capital
      The not-so-basics.
3,500,000 monthly visits
Johnson & Johnson
Your 6-Step Master Plan
Identify your niche.
Figure out the one thing
 they want to do or be.
Create a do-able plan.
Some ideas ...
Invoicing: Help them be
  better businessmen
Bug Tracking: Help them
   be better coders
E-commerce: Help them
   be better salesmen
Whoā€™s going to do it?
Start right now. Seriously.
Flickr Lovin
  ļ¬‚ickr.com/photos/nvaine
ļ¬‚ickr.com/photos/kalleboo
 ļ¬‚ickr.com/photos/kierkier
ļ¬‚ickr.com/photos/binkley27
Thanks!
ryan@carsoniļ¬ed.com
twitter.com/carsoniļ¬ed

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