FOWA Tour- Ryan Carson
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FOWA Tour- Ryan Carson

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Future of Web Apps Tour Edinburgh & Leeds presents "Lessons Learned from Selling Dropsend and other Web App Stories" by Ryan Carson, founder of Carsonified

Future of Web Apps Tour Edinburgh & Leeds presents "Lessons Learned from Selling Dropsend and other Web App Stories" by Ryan Carson, founder of Carsonified

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    FOWA Tour- Ryan Carson FOWA Tour- Ryan Carson Presentation Transcript

    • Ryan Carson Founder of Carsonified
    • SOLD
    • SOLD
    • Marketing has changed.
    • Branding and control Conversation + empowerment
    • We’re all cynical+ disloyal We’re cynical & disloyal
    • Honesty + Openness
    • The Basics These are the bare freakin’ minimum.
    • Google Analytics • Mess around till you understand the basics • Measure your conversions religiously • A/B test every page on your site. Read bit.ly/ab-testing • Use words like 'View prices & plans' instead of 'Free trial' • Visits should be increasing by 10% per month • Spend at least two hours a week
    • Identify the sites your customers visit • Trade favors • Setup an affiliate scheme • Write content • PR stunt to get coverage
    • Building Social Capital The not-so-basics.
    • 3,500,000 monthly visits
    • Johnson & Johnson
    • Your 6-Step Master Plan
    • Identify your niche.
    • Figure out the one thing they want to do or be.
    • Create a do-able plan.
    • Some ideas ...
    • Invoicing: Help them be better businessmen
    • Bug Tracking: Help them be better coders
    • E-commerce: Help them be better salesmen
    • Who’s going to do it?
    • Start right now. Seriously.
    • Flickr Lovin flickr.com/photos/nvaine flickr.com/photos/kalleboo flickr.com/photos/kierkier flickr.com/photos/binkley27
    • Thanks! ryan@carsonified.com twitter.com/carsonified