These are the bare freakin’ minimum.
• Mess around till you understand the basics
• Measure your conversions religiously
• A/B test every page on your site.
• Use words like 'View prices & plans'
instead of 'Free trial'
• Visits should be increasing by 10% per month
• Spend at least two hours a week
Identify the sites your
• Trade favors
• Setup an afﬁliate scheme
• Write content
• PR stunt to get coverage