FOWA Tour- Ryan Carson

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    FOWA Tour- Ryan Carson - Presentation Transcript

    1. Ryan Carson Founder of Carsonified
    2. SOLD
    3. SOLD
    4. Marketing has changed.
    5. Branding and control Conversation + empowerment
    6. We’re all cynical+ disloyal We’re cynical & disloyal
    7. Honesty + Openness
    8. The Basics These are the bare freakin’ minimum.
    9. Google Analytics • Mess around till you understand the basics • Measure your conversions religiously • A/B test every page on your site. Read bit.ly/ab-testing • Use words like 'View prices & plans' instead of 'Free trial' • Visits should be increasing by 10% per month • Spend at least two hours a week
    10. Identify the sites your customers visit • Trade favors • Setup an affiliate scheme • Write content • PR stunt to get coverage
    11. Building Social Capital The not-so-basics.
    12. 3,500,000 monthly visits
    13. Johnson & Johnson
    14. Your 6-Step Master Plan
    15. Identify your niche.
    16. Figure out the one thing they want to do or be.
    17. Create a do-able plan.
    18. Some ideas ...
    19. Invoicing: Help them be better businessmen
    20. Bug Tracking: Help them be better coders
    21. E-commerce: Help them be better salesmen
    22. Who’s going to do it?
    23. Start right now. Seriously.
    24. Flickr Lovin flickr.com/photos/nvaine flickr.com/photos/kalleboo flickr.com/photos/kierkier flickr.com/photos/binkley27
    25. Thanks! ryan@carsonified.com twitter.com/carsonified

    + Carsonified TeamCarsonified Team, 5 months ago

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