Ryan Carson
Founder of Carsonified

SOLD

SOLD

Marketing has changed.

Branding and control
Conversation +
empowerment

We’re all cynical+ disloyal
We’re cynical & disloyal

Honesty + Openness

The Basics
These are the bare freakin’ minimum.

Google Analytics
• Mess around till you understand the basics
• Measure your conversions religiously
• A/B test every page on your site.
Read bit.ly/ab-testing
• Use words like 'View prices & plans'
instead of 'Free trial'
• Visits should be increasing by 10% per month
• Spend at least two hours a week

Identify the sites your
customers visit
• Trade favors
• Setup an affiliate scheme
• Write content
• PR stunt to get coverage

Building Social Capital
The not-so-basics.

3,500,000 monthly visits

Johnson & Johnson

Your 6-Step Master Plan

Identify your niche.

Figure out the one thing
they want to do or be.

Create a do-able plan.

Some ideas ...

Invoicing: Help them be
better businessmen

Bug Tracking: Help them
be better coders

E-commerce: Help them
be better salesmen

Who’s going to do it?

Start right now. Seriously.

Flickr Lovin
flickr.com/photos/nvaine
flickr.com/photos/kalleboo
flickr.com/photos/kierkier
flickr.com/photos/binkley27

Thanks!
ryan@carsonified.com
twitter.com/carsonified