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Neil Patel - What You Need to be Measuring and How to Do It

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Neil will teach you five advanced website traffic statistics that you NEED to be measuring, but probably aren't. It isn't good enough anymore to just measure click-through and conversion rates to your signup page. You need MUCH more detail and Neil will explain how to get it and make decisions accordingly. You'll be amazed at the increase in valuable sign-ups and revenue increases you can achieve.

Published in: Technology, Business
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Neil Patel - What You Need to be Measuring and How to Do It

  1. 1. 5 Metrics You Ought to Track Neil Patel KISSmetrics
  2. 2. <ul><li>Revenue per user </li></ul>
  3. 3. Revenue per user Conversion rates are great to track, but you should also track revenue per user. Even with a lower conversion rate , you can still make more money .
  4. 4. Revenue per user
  5. 5. Revenue per user Doubling the price caused a 10% decrease in conversions , but an 82% increase in revenue .
  6. 6. Revenue per user 1. Sign in to your account. 2. Click Edit next to the profile you'd like to enable. 3. On the Profile Settings page, click edit next to Main Website Profile Information. 4. Change the E-Commerce Website radio button from No to Yes.
  7. 7. Revenue per user pageTracker._addTrans( &quot;1234&quot;, // Order ID &quot;18.28&quot;, // Total &quot;1.29&quot;, // Tax &quot;5&quot;, // Shipping &quot;San Jose&quot;, // City &quot;California&quot;, // State &quot;USA&quot; // Country
  8. 8. Revenue per user pageTracker._addItem( &quot;1234&quot;, // Order ID &quot;DD44&quot;, // SKU &quot;T-Shirt&quot;, // Product Name &quot;Green Medium&quot;, // Category &quot;11.99&quot;, // Price &quot;1&quot; // Quantity
  9. 9. <ul><li>Revenue per user -------------------------------------------------------- </li></ul><ul><li>Engagement </li></ul>
  10. 10. Engagement The more engaged users are, the more likely they are going to invite their friends or continue to pay .
  11. 11. Engagement <ul><li>How far people are getting </li></ul><ul><li>How often are users coming back </li></ul><ul><li>What are users doing </li></ul>
  12. 12. Engagement <script type=&quot;text/javascript&quot;> var gaJsHost = ((&quot;https:&quot; == document.location.protocol) ? &quot;https://ssl.&quot; : &quot;http://www.&quot;); document.write(unescape(&quot;%3Cscript src='&quot; + gaJsHost + &quot;google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E&quot;)); </script> <script type=&quot;text/javascript&quot;> try { var pageTracker = _gat._getTracker(&quot;UA-xxxxxx-x&quot;); pageTracker._trackPageview(); } catch(err) {} </script>
  13. 13. <ul><li>Revenue per user -------------------------------------------------------- </li></ul><ul><li>Engagement -------------------------------------------------------- </li></ul><ul><li>Event tracking </li></ul>
  14. 14. Event tracking The best way to find out if users like the feature set in your application is to track the them .
  15. 15. Event tracking
  16. 16. Event tracking _trackEvent(category, action, optional_label, optional_value) pageTracker._trackEvent('Videos', 'Play', 'Gone With the Wind'); pageTracker._trackEvent('Videos', 'Pause', 'Gone With the Wind'); pageTracker._trackEvent('Videos', 'Stop', 'Gone With the Wind'); pageTracker._trackEvent('Videos', 'Downloaded', 'Gone With the Wind'); pageTracker._trackEvent('Downloads', 'PDF', '/salesForms orderForm1.pdf');
  17. 17. <ul><li>Revenue per user -------------------------------------------------------- </li></ul><ul><li>Engagement -------------------------------------------------------- </li></ul><ul><li>Event tracking -------------------------------------------------------- </li></ul><ul><li>Real conversion rate </li></ul>
  18. 18. Real conversion rate Free users can convert into paid users , so you need to track where users originally came from .
  19. 19. <ul><li>Revenue per user -------------------------------------------------------- </li></ul><ul><li>Engagement -------------------------------------------------------- </li></ul><ul><li>Event tracking -------------------------------------------------------- </li></ul><ul><li>Real conversion rate -------------------------------------------------------- </li></ul><ul><li>Test, test, test </li></ul>
  20. 20. Test, test, test Don’t base your company’s decisions off of someone else's data . What works for one company may not work for yours.
  21. 21. Test, test, test
  22. 22. Test, test, test
  23. 23. Test, test, test
  24. 24. Test, test, test <ul><li>Original: Code at the top and bottom </li></ul><ul><li>Variations: Code on the bottom </li></ul><ul><li>Conversion: Place code on thank you page </li></ul>
  25. 25. Test, test, test
  26. 26. Slides Have questions? Contact me! Neil Patel (562) 292-3834 [email_address] kissmetrics.com

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