SlideShare a Scribd company logo
1 of 69
Download to read offline
Dominating Local In a
Mobile World
BERNADETTE COLEMAN – ADVICE INTERACTIVE GROUP
Importance Of local search
People in the U.S. perform over 6.2 Billion local searches every month
50% of mobile searches are users trying to find a local business
61% of local searches result in a purchase
50% of mobile users visit a store within a day of performing a related
But wait, there is more!
68% of smartphone searchers use the get directions or call button on smartphone local listings •
90% of local searchers that take action do so within 24 hours of performing the search
So How Do You
Compete in this Very
Mobile Local World?
LET ME TELL YOU A STORY
Know your client
Welcome to Local Mobile SEO Now
•Research has confirmed that 60 percent of U.S.
daily media consumption now takes place via
mobile,
•48 percent of consumers now say that mobile
has a direct influence on their in-store buying
decisions.
•It means there has never been greater urgency
for companies & brands to ensure they are
fully prepared for the opportunities of mobile
search.
Mobile Optimized Sites
•If your web site is not optimized for mobile you
will struggle to achieve or maintain search
visibility.
•Google, Yahoo, and Bing now give priority to
mobile-friendly sites, while sites that aren’t
optimized may experience a negative impact in
their rankings.
•Adopting responsive web design to ensure your
website performs optimally on any device –
including mobile.
Optimize For Local & Local Search
Research shows that up to 56 percent of “on the go” or mobile searches have local intent.
Essentially, when people are looking for a businesses or products, they are interested in results
that are local to them. If your business has any local elements, it’s important to leverage these
search habits and optimize your site accordingly.
Practical tip 1: start with an audit
Practical tip 2: optimize behavioral signals
1. Solicit your Gmail clients for
reviews a direct link to your
Google My Business Page.
• Get your GMB URL,
simply remove the
/posts and replace it
with:
• /?hl=en&review=1
Practical tip 2: optimize behavioral signals
1. Optimize your local photos on GMB
Don't use generic photos.
Use high quality photos so when the
users hover over your listing they get an
accurate representation of what they're
looking for.
Doing this will increase your click-
through rate.
Practical tip 2: optimize behavioral signals
1. Title tags: optimize them for the user and
engine
• Optimize your meta title tags to increase
click-through rates.
• Each page should have a unique title tag
and should help the viewer with their
query.
• Also, optimize your meta description to
get the user to click on the search result. If
you're not doing this just because Google
may or may not pull it, you're missing
opportunities and clicks.
Practical tip 2: optimize behavioral signals
1. Review Schema markup: add this to appropriate
pages
• Reviewing Schema markup is still a very
overlooked opportunity. Like we talked about
above in the local section, if you don't have
reviews coded in Schema, you could be missing
out on getting the orange stars in organic
results.
Practical tip 3: don't ignore barnacle SEO
In a nutshell, we know that if you're trying to rank on page one of Google you will find others
that you may be able to attach to. If Yelp results come up for a lot of your search terms you
might identify that as an opportunity.
Practical tip 3: don't ignore barnacle SEO
You can try to have the most visible
profile on that third party page
If Yelp is ranking for LA Personal Injury
Attorneys, it would suit you to figure out
how the top users are showing up there.
Maybe your customers are headed there
and then doing some shopping and
making a selection. Or maybe they're
using it for a research platform and then
will visit your website. If your profile looks
great and shows up high on the list, you
just gave yourself a better chance at
getting a conversion.
Practical tip 3: don't ignore barnacle SEO
2. You can try to get your page to rank
If Google is already showing you that they trust a
third party site by ranking it,
use similar organic ranking techniques that you
would use on your own site to make your profile
page stronger.
Over time you might add this to your bio on
interviews or other websites to earn links.
If you increase the visibility of your profile on search
engines and they see your website on the same page
you might increase conversions.
Practical tip 3: don't ignore barnacle SEO
Start by finding a list of potential barnacle SEO partners for your industry. As an example, I did a
search for "Personal Injury Attorneys" in Los Angeles. In addition to the law firms that showed
up in the results on the first page, I also identified four additional places I may be able to show
up on.
Yelp
 Thumbtack
Avvo
Wikipedia
If you were attorney, it would be worth your while to explore these and see if any make sense
for you to contribute to.
Practical tip 4: earn some good links
Most people get too carried away with link building. I know because I used to do it. The key with
link building is to change your approach to understand that it's always better to get fewer high
quality links than hundreds or thousands of low quality links.
Practical tip 5: have consistent citations and
remove duplicates
Identifying and correcting incorrect or duplicate citations is the #1 most important thing you can
do. Your goal with any citation cleanup program is this:
 Ensure there are no duplicate citations
 Ensure there are no incorrect citations with wrong phone numbers, old addresses, etc.
You can ignore small differences and inconsistencies like St vs. Street. I believe the importance of
citations has been greatly reduced over the past year. At the same time, you still want to be the
least imperfect and provide your customers with accurate information if they're looking on third
party websites.
Citation Audit & Cleanup Service
Incorrect or outdated local business
information is served up to 28.7 percent of
people who search with Google, Bing or Yahoo
and can result in poor customer experiences
(unable to find a business location, inaccurate
store hours resulting in a wasted visit, etc.).
Phone Number
Make sure your phone number is a local phone number and not a toll free or 1800 number.
Having a local phone number is a large ranking indicator to Google, showing where you are in
reference to your area code.
If the business has a 1800 or toll free number, that should be included in “additional phone
numbers” if there is that option.
The Need to Get Hyper-Local
Add your neighborhood name as a descriptor at the end
of your business name on your Google My Business page
(e.g., “Cabo GrillEast Side”).
Add your neighborhood name to the description on your
Google My Business page.
Add your neighborhood name in text to your website (if
you have one).
Add your neighborhood name to title tags on your
website.
Social Media Profile Enhancement
It’s important to claim your business / website username on other major networks besides
Facebook, Twitter and LinkedIn. Not only do you want to make sure no one else gets your account
name, but you can often “own” all the results on the first page of a search for your brand if
someone searches for your company. company. Not to mention the inbound links from these
trusted sources.
Social Signal Enhancement
Create a like campaign
What is a social signal? Each time you Like, Comment, Share, Retweet, +1,
etc. you are sending a social signal. Simply put, social signals are
produced by an individual’s online actions and activity and are viewed as
an endorsement of your content.
Add your social media links like Linkedin and Facebook link to all your
local profiles & directories. This is a great way to piggy back off of your
local presence and drive more traffic to your social community.
Ad weekly posts and tweets to your social profiles
Foursquare Enhancement
Optimize for Foursquare listing by adding important information about your
business. Make sure to include the following:
• What you specialize in (Give tips)
• Daily hours of operation
• Your website and social media links
• Other important services and amenities your customers will appreciate knowing about.
• Create a “Check-in” special
• Offer the Mayor something really special to reward him for his loyalty
Menu link
• Promoting a restaurant? List your Menu! One of the most important aspects of your restaurant is the
genre of the food offerings. What better way to show it off then providing the end user a menu!
Yelp (Vertical Relative)
Approximately 71 million unique visitors check out Yelp every
month, and many of these visitors represent the kind of people
your business may be targeting.
Work on ways to help – “Yelpers” – find you.
• Post awesome photos.
• Recent research showed that people searching Yelp for local businesses spend 2.5
times more time on a Yelp listing with photos than on a listing without photos.
Tip # 5
START ENGAGING ON SOCIAL MEDIA
I have a Mobile Friendly
Site, What Now?
TIPS FOR CONVERTING TRAFFIC TO REVENUE
Mobile Coupons
More than 50 million people will be using mobile coupons
this year.
• Everyone enjoys saving money, especially if the coupons are
conveniently located on their smartphone.
• Incorporate mobile coupons or mobile offers into your
advertising campaign
• Use audience segmentation to serve multiple offers to
different parts of your customer base.
• The more targeted your mobile offers are, the more likely
you are to see increased conversions.
Use Videos
Want to improve your chances of selling a product by 85 percent?
• Add product videos to your website.
• provide engaging content that allows your customer to see products in action
• Questions about the relative size and function of products are answered through videos, which also cuts
down on the amount of pre-sales questions.
Create Local Content
Create content around your local communities. This
provides a more personal and local feel to your content.
This will engage users that are searching for for POIs,
services, events and news in the most intuitive ways
possible and that translates into revenue.
Local Content Is King
LOCAL CONTENT IS KING
The Fun Part
Let me show you how to create simple engaging local
content that drives traffic, rankings and converts into sales
using the simplest way ever!
My Secret Word
LISTS!
Lists = Hook + Reward
Your List Title + Intriguing Topic
= Getting People to Care
Numbered Lists = Traffic
•Numbered lists posts get more shares + reads
than other forms of content
•Lists offer a contract to the reader. lists give
you an expectation of time to skim
LIST = CONSUMABLE CONTENT
•Lists can be good, bad or AWESOME.
•Lists prove were smart (know that!)
•List keep us entertained + provides cool stuff to share
LISTS TO LIVE BY
•We love to Collect. We value Peace of Mind to not lose what we find/learn.
•We love to organize ourlives by lists. We love to regroup, sift + categorize
•We love to bring order to all things in our life. No two things are equal
LISTS = SELF-SERVICE CONTENT
•People use the INTERNET to answer question and to solve problems they have right now
•The purpose of local content is to be found locally. Your content can solve an immediate need
LISTS HELP BUILD BUZZ
•Sexy titles get your content seen & shared. learn from Buzzfeed, but get your community to
help
•Involve your audience as contributors
THE A-Z of Local
Content Ideas
JUST FILL IN THE BLANKS
WHAT LISTS WILL YOU MAKE TODAY?
WHAT’S YOUR PASSION?
WHO ARE YOUR PEOPLE?
HOW CAN YOU HELP YOUR LOCAL COMMUNITY?
Conclusion
A mobile SEO strategy that allows consumers
to find your products or services and provides
a great user-experience, regardless of device,
will always be the best SEO strategy.
It’s all about that data

More Related Content

What's hot

Affiliate Marketing 2009 What Really Works Now
Affiliate Marketing 2009 What Really Works NowAffiliate Marketing 2009 What Really Works Now
Affiliate Marketing 2009 What Really Works NowAffiliate Summit
 
5 Cheat Codes for Facebook Ads
5 Cheat Codes for Facebook Ads5 Cheat Codes for Facebook Ads
5 Cheat Codes for Facebook AdsJohn Haydon
 
Webinar survey results 1-14-13
Webinar   survey results 1-14-13Webinar   survey results 1-14-13
Webinar survey results 1-14-13Sharad Verma
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Rand Fishkin
 
The State of SEO and Internet Marketing in 2012
The State of SEO and Internet Marketing in 2012The State of SEO and Internet Marketing in 2012
The State of SEO and Internet Marketing in 2012HubSpot
 
Stop Leaving Money on the Table! Optimizing your Site for Users and Revenue
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueStop Leaving Money on the Table! Optimizing your Site for Users and Revenue
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
 
themes-zd2014-downloads-restaurant-digital-marketing-toolkit
themes-zd2014-downloads-restaurant-digital-marketing-toolkitthemes-zd2014-downloads-restaurant-digital-marketing-toolkit
themes-zd2014-downloads-restaurant-digital-marketing-toolkitAndrew Schneider
 
Free Traffic Seo Smo 101 (Search Engine Social Media Optimization) Present...
Free Traffic  Seo Smo 101 (Search Engine   Social Media Optimization) Present...Free Traffic  Seo Smo 101 (Search Engine   Social Media Optimization) Present...
Free Traffic Seo Smo 101 (Search Engine Social Media Optimization) Present...jward5519
 
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
 
Build a better blog
Build a better blogBuild a better blog
Build a better blogHugh Culver
 
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...Internet Marketing Software - WordStream
 
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan RemmersYelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmersmultifamily-social-media
 
Empower The Voice Of Your Customers With Referral Marketing
Empower The Voice Of Your Customers With Referral MarketingEmpower The Voice Of Your Customers With Referral Marketing
Empower The Voice Of Your Customers With Referral MarketingG3 Communications
 
How to get more facebook likes, shares and commands.
How to get more facebook likes, shares and commands.How to get more facebook likes, shares and commands.
How to get more facebook likes, shares and commands.MenSagam Technologies
 
Drive traffic using facebook & mobile
Drive traffic using facebook & mobileDrive traffic using facebook & mobile
Drive traffic using facebook & mobileAllison Freedenfeld
 
SEO Tactics to Love vs. Leave
SEO Tactics to Love vs. LeaveSEO Tactics to Love vs. Leave
SEO Tactics to Love vs. LeaveRand Fishkin
 

What's hot (20)

Affiliate Marketing 2009 What Really Works Now
Affiliate Marketing 2009 What Really Works NowAffiliate Marketing 2009 What Really Works Now
Affiliate Marketing 2009 What Really Works Now
 
5 Cheat Codes for Facebook Ads
5 Cheat Codes for Facebook Ads5 Cheat Codes for Facebook Ads
5 Cheat Codes for Facebook Ads
 
Webinar survey results 1-14-13
Webinar   survey results 1-14-13Webinar   survey results 1-14-13
Webinar survey results 1-14-13
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)
 
The State of SEO and Internet Marketing in 2012
The State of SEO and Internet Marketing in 2012The State of SEO and Internet Marketing in 2012
The State of SEO and Internet Marketing in 2012
 
Stop Leaving Money on the Table! Optimizing your Site for Users and Revenue
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueStop Leaving Money on the Table! Optimizing your Site for Users and Revenue
Stop Leaving Money on the Table! Optimizing your Site for Users and Revenue
 
themes-zd2014-downloads-restaurant-digital-marketing-toolkit
themes-zd2014-downloads-restaurant-digital-marketing-toolkitthemes-zd2014-downloads-restaurant-digital-marketing-toolkit
themes-zd2014-downloads-restaurant-digital-marketing-toolkit
 
Free Traffic Seo Smo 101 (Search Engine Social Media Optimization) Present...
Free Traffic  Seo Smo 101 (Search Engine   Social Media Optimization) Present...Free Traffic  Seo Smo 101 (Search Engine   Social Media Optimization) Present...
Free Traffic Seo Smo 101 (Search Engine Social Media Optimization) Present...
 
10 Hacks to Supercharge Your Social Advertising
10 Hacks to Supercharge Your Social Advertising10 Hacks to Supercharge Your Social Advertising
10 Hacks to Supercharge Your Social Advertising
 
Blogging for Leads Workbook
Blogging for Leads WorkbookBlogging for Leads Workbook
Blogging for Leads Workbook
 
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...
 
Good Intentions Gone Wrong: 7 Worst Practices in PPC
Good Intentions Gone Wrong: 7 Worst Practices in PPCGood Intentions Gone Wrong: 7 Worst Practices in PPC
Good Intentions Gone Wrong: 7 Worst Practices in PPC
 
Build a better blog
Build a better blogBuild a better blog
Build a better blog
 
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...
Killer Landing Pages Get You Better PPC Results: WordStream & Unbounce Joint ...
 
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan RemmersYelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers
 
Empower The Voice Of Your Customers With Referral Marketing
Empower The Voice Of Your Customers With Referral MarketingEmpower The Voice Of Your Customers With Referral Marketing
Empower The Voice Of Your Customers With Referral Marketing
 
How to get more facebook likes, shares and commands.
How to get more facebook likes, shares and commands.How to get more facebook likes, shares and commands.
How to get more facebook likes, shares and commands.
 
Drive traffic using facebook & mobile
Drive traffic using facebook & mobileDrive traffic using facebook & mobile
Drive traffic using facebook & mobile
 
Larry Kim's Presentation for SearchFest 2015, Portland, Oregon
Larry Kim's Presentation for SearchFest 2015, Portland, OregonLarry Kim's Presentation for SearchFest 2015, Portland, Oregon
Larry Kim's Presentation for SearchFest 2015, Portland, Oregon
 
SEO Tactics to Love vs. Leave
SEO Tactics to Love vs. LeaveSEO Tactics to Love vs. Leave
SEO Tactics to Love vs. Leave
 

Similar to Dominating Local In a Mobile World | Bernadette Coleman #QueenofLocalSEO

25 Ways to Get New Customers
25 Ways to Get New Customers25 Ways to Get New Customers
25 Ways to Get New CustomersTodd Ebert
 
What Every Website Owner Should Know About SEO (Series: Digital Marketing Tip...
What Every Website Owner Should Know About SEO (Series: Digital Marketing Tip...What Every Website Owner Should Know About SEO (Series: Digital Marketing Tip...
What Every Website Owner Should Know About SEO (Series: Digital Marketing Tip...Financial Poise
 
Don't Leak Leads - How to Plug Leaks in Your Sales Funnel
Don't Leak Leads - How to Plug Leaks in Your Sales FunnelDon't Leak Leads - How to Plug Leaks in Your Sales Funnel
Don't Leak Leads - How to Plug Leaks in Your Sales FunnelTodd Ebert
 
Marketing Your Radon Business
Marketing Your Radon BusinessMarketing Your Radon Business
Marketing Your Radon BusinessSara Martin
 
Make millions and more with Local SEO
Make millions and more with Local SEOMake millions and more with Local SEO
Make millions and more with Local SEOAK DigiHub
 
Make millions and more with Local SEO
Make millions and more with Local SEOMake millions and more with Local SEO
Make millions and more with Local SEOAK DigiHub
 
Social media marketing training blackthorn
Social media marketing training   blackthornSocial media marketing training   blackthorn
Social media marketing training blackthornMaryam Golabgir
 
Social media marketing training blackthorn
Social media marketing training   blackthornSocial media marketing training   blackthorn
Social media marketing training blackthornsauravstudio45
 
What are the best ranking strategies to improve a local seo? | SysTab best Lo...
What are the best ranking strategies to improve a local seo? | SysTab best Lo...What are the best ranking strategies to improve a local seo? | SysTab best Lo...
What are the best ranking strategies to improve a local seo? | SysTab best Lo...SysTab India
 
Roovio deck 2020 Dispensary Marketing
Roovio deck 2020 Dispensary MarketingRoovio deck 2020 Dispensary Marketing
Roovio deck 2020 Dispensary MarketingDanielle Sheptin
 
Website marketing tips
Website marketing tipsWebsite marketing tips
Website marketing tipsPaul Turner
 
Findit Seminar Presentation 2014
Findit Seminar Presentation 2014Findit Seminar Presentation 2014
Findit Seminar Presentation 2014Richard E. Brown
 
Kennans project
Kennans projectKennans project
Kennans projectKatie
 
6 Ideas You Can Steal On How To Measure Brand Awareness Online
6 Ideas You Can Steal On How To Measure Brand Awareness Online6 Ideas You Can Steal On How To Measure Brand Awareness Online
6 Ideas You Can Steal On How To Measure Brand Awareness OnlineDane Shelford
 
How To Make a Six-Figure Income Selling Apps
How To Make a Six-Figure Income Selling AppsHow To Make a Six-Figure Income Selling Apps
How To Make a Six-Figure Income Selling AppsIan Naylor
 
Making the most of a Facebook Business Page
Making the most of a Facebook Business PageMaking the most of a Facebook Business Page
Making the most of a Facebook Business PageGreenMeadowsBeef
 
What was the name of that bank again
What was the name of that bank againWhat was the name of that bank again
What was the name of that bank againPracticomm LLC
 

Similar to Dominating Local In a Mobile World | Bernadette Coleman #QueenofLocalSEO (20)

25 Ways to Get New Customers
25 Ways to Get New Customers25 Ways to Get New Customers
25 Ways to Get New Customers
 
What Every Website Owner Should Know About SEO (Series: Digital Marketing Tip...
What Every Website Owner Should Know About SEO (Series: Digital Marketing Tip...What Every Website Owner Should Know About SEO (Series: Digital Marketing Tip...
What Every Website Owner Should Know About SEO (Series: Digital Marketing Tip...
 
Don't Leak Leads - How to Plug Leaks in Your Sales Funnel
Don't Leak Leads - How to Plug Leaks in Your Sales FunnelDon't Leak Leads - How to Plug Leaks in Your Sales Funnel
Don't Leak Leads - How to Plug Leaks in Your Sales Funnel
 
Marketing Your Radon Business
Marketing Your Radon BusinessMarketing Your Radon Business
Marketing Your Radon Business
 
Make millions and more with Local SEO
Make millions and more with Local SEOMake millions and more with Local SEO
Make millions and more with Local SEO
 
Make millions and more with Local SEO
Make millions and more with Local SEOMake millions and more with Local SEO
Make millions and more with Local SEO
 
Social media marketing training blackthorn
Social media marketing training   blackthornSocial media marketing training   blackthorn
Social media marketing training blackthorn
 
Social media marketing training blackthorn
Social media marketing training   blackthornSocial media marketing training   blackthorn
Social media marketing training blackthorn
 
What are the best ranking strategies to improve a local seo? | SysTab best Lo...
What are the best ranking strategies to improve a local seo? | SysTab best Lo...What are the best ranking strategies to improve a local seo? | SysTab best Lo...
What are the best ranking strategies to improve a local seo? | SysTab best Lo...
 
Roovio deck 2020 Dispensary Marketing
Roovio deck 2020 Dispensary MarketingRoovio deck 2020 Dispensary Marketing
Roovio deck 2020 Dispensary Marketing
 
Website marketing tips
Website marketing tipsWebsite marketing tips
Website marketing tips
 
Findit Seminar Presentation 2014
Findit Seminar Presentation 2014Findit Seminar Presentation 2014
Findit Seminar Presentation 2014
 
Kennans project
Kennans projectKennans project
Kennans project
 
6 Ideas You Can Steal On How To Measure Brand Awareness Online
6 Ideas You Can Steal On How To Measure Brand Awareness Online6 Ideas You Can Steal On How To Measure Brand Awareness Online
6 Ideas You Can Steal On How To Measure Brand Awareness Online
 
How To Make a Six-Figure Income Selling Apps
How To Make a Six-Figure Income Selling AppsHow To Make a Six-Figure Income Selling Apps
How To Make a Six-Figure Income Selling Apps
 
Making the most of a Facebook Business Page
Making the most of a Facebook Business PageMaking the most of a Facebook Business Page
Making the most of a Facebook Business Page
 
Get Found with Local Search Marketing
Get Found with Local Search MarketingGet Found with Local Search Marketing
Get Found with Local Search Marketing
 
The Mobile Holiday Game Plan for Online Retailers
The Mobile Holiday Game Plan for Online RetailersThe Mobile Holiday Game Plan for Online Retailers
The Mobile Holiday Game Plan for Online Retailers
 
What was the name of that bank again
What was the name of that bank againWhat was the name of that bank again
What was the name of that bank again
 
Blogmother Fran's Google+ Local Field Guide
Blogmother Fran's Google+ Local Field GuideBlogmother Fran's Google+ Local Field Guide
Blogmother Fran's Google+ Local Field Guide
 

More from Advice Interactive Group

Tracking SEO Campaign Effectiveness in a Keyword Not Provided World
Tracking SEO Campaign Effectiveness in a Keyword Not Provided WorldTracking SEO Campaign Effectiveness in a Keyword Not Provided World
Tracking SEO Campaign Effectiveness in a Keyword Not Provided WorldAdvice Interactive Group
 
Mobile is the New Local: How to Compete presented at Big Design 2016
Mobile is the New Local: How to Compete presented at Big Design 2016Mobile is the New Local: How to Compete presented at Big Design 2016
Mobile is the New Local: How to Compete presented at Big Design 2016Advice Interactive Group
 
How to Establish Authority, Gain Influence & More as Presented at GrowFL
How to Establish Authority, Gain Influence & More as Presented at GrowFLHow to Establish Authority, Gain Influence & More as Presented at GrowFL
How to Establish Authority, Gain Influence & More as Presented at GrowFLAdvice Interactive Group
 
Local SEO & Content Best Practices | Natalie Gould & Rachel Morgan
Local SEO & Content Best Practices | Natalie Gould & Rachel MorganLocal SEO & Content Best Practices | Natalie Gould & Rachel Morgan
Local SEO & Content Best Practices | Natalie Gould & Rachel MorganAdvice Interactive Group
 
Actionable Link Building & Content Development on a Baby Budget
Actionable Link Building & Content Development on a Baby BudgetActionable Link Building & Content Development on a Baby Budget
Actionable Link Building & Content Development on a Baby BudgetAdvice Interactive Group
 
Content and social engagement for small businesses
Content and social engagement for small businessesContent and social engagement for small businesses
Content and social engagement for small businessesAdvice Interactive Group
 
She Wrote an Article About These SEO Tips and You Won’t Believe What Matt Cut...
She Wrote an Article About These SEO Tips and You Won’t Believe What Matt Cut...She Wrote an Article About These SEO Tips and You Won’t Believe What Matt Cut...
She Wrote an Article About These SEO Tips and You Won’t Believe What Matt Cut...Advice Interactive Group
 
Strategically Defining YOUR Social Media Tactics: Randall Turner at State of ...
Strategically Defining YOUR Social Media Tactics: Randall Turner at State of ...Strategically Defining YOUR Social Media Tactics: Randall Turner at State of ...
Strategically Defining YOUR Social Media Tactics: Randall Turner at State of ...Advice Interactive Group
 
Influencing Search with Social Signals: Rob Garner at Pubcon Las Vegas 2013
Influencing Search with Social Signals: Rob Garner at Pubcon Las Vegas 2013Influencing Search with Social Signals: Rob Garner at Pubcon Las Vegas 2013
Influencing Search with Social Signals: Rob Garner at Pubcon Las Vegas 2013Advice Interactive Group
 
A complete guide to Google authorship and Google publisher
A complete guide to Google authorship and Google publisherA complete guide to Google authorship and Google publisher
A complete guide to Google authorship and Google publisherAdvice Interactive Group
 
Jon Kaufman - Advice Interactive Group - #DDSUM12
Jon Kaufman - Advice Interactive Group - #DDSUM12Jon Kaufman - Advice Interactive Group - #DDSUM12
Jon Kaufman - Advice Interactive Group - #DDSUM12Advice Interactive Group
 

More from Advice Interactive Group (13)

The Voice Search Revolution
The Voice Search RevolutionThe Voice Search Revolution
The Voice Search Revolution
 
Tracking SEO Campaign Effectiveness in a Keyword Not Provided World
Tracking SEO Campaign Effectiveness in a Keyword Not Provided WorldTracking SEO Campaign Effectiveness in a Keyword Not Provided World
Tracking SEO Campaign Effectiveness in a Keyword Not Provided World
 
Mobile is the New Local: How to Compete presented at Big Design 2016
Mobile is the New Local: How to Compete presented at Big Design 2016Mobile is the New Local: How to Compete presented at Big Design 2016
Mobile is the New Local: How to Compete presented at Big Design 2016
 
How to Establish Authority, Gain Influence & More as Presented at GrowFL
How to Establish Authority, Gain Influence & More as Presented at GrowFLHow to Establish Authority, Gain Influence & More as Presented at GrowFL
How to Establish Authority, Gain Influence & More as Presented at GrowFL
 
Local SEO & Content Best Practices | Natalie Gould & Rachel Morgan
Local SEO & Content Best Practices | Natalie Gould & Rachel MorganLocal SEO & Content Best Practices | Natalie Gould & Rachel Morgan
Local SEO & Content Best Practices | Natalie Gould & Rachel Morgan
 
Actionable Link Building & Content Development on a Baby Budget
Actionable Link Building & Content Development on a Baby BudgetActionable Link Building & Content Development on a Baby Budget
Actionable Link Building & Content Development on a Baby Budget
 
Content and social engagement for small businesses
Content and social engagement for small businessesContent and social engagement for small businesses
Content and social engagement for small businesses
 
She Wrote an Article About These SEO Tips and You Won’t Believe What Matt Cut...
She Wrote an Article About These SEO Tips and You Won’t Believe What Matt Cut...She Wrote an Article About These SEO Tips and You Won’t Believe What Matt Cut...
She Wrote an Article About These SEO Tips and You Won’t Believe What Matt Cut...
 
Strategically Defining YOUR Social Media Tactics: Randall Turner at State of ...
Strategically Defining YOUR Social Media Tactics: Randall Turner at State of ...Strategically Defining YOUR Social Media Tactics: Randall Turner at State of ...
Strategically Defining YOUR Social Media Tactics: Randall Turner at State of ...
 
Influencing Search with Social Signals: Rob Garner at Pubcon Las Vegas 2013
Influencing Search with Social Signals: Rob Garner at Pubcon Las Vegas 2013Influencing Search with Social Signals: Rob Garner at Pubcon Las Vegas 2013
Influencing Search with Social Signals: Rob Garner at Pubcon Las Vegas 2013
 
A complete guide to Google authorship and Google publisher
A complete guide to Google authorship and Google publisherA complete guide to Google authorship and Google publisher
A complete guide to Google authorship and Google publisher
 
Traumatic Brain Injury & Social Media
Traumatic Brain Injury & Social MediaTraumatic Brain Injury & Social Media
Traumatic Brain Injury & Social Media
 
Jon Kaufman - Advice Interactive Group - #DDSUM12
Jon Kaufman - Advice Interactive Group - #DDSUM12Jon Kaufman - Advice Interactive Group - #DDSUM12
Jon Kaufman - Advice Interactive Group - #DDSUM12
 

Recently uploaded

Catalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa SpydercoCatalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa SpydercoEsteller
 
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBalmerLawrie
 
Catalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaCatalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaEsteller
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelistacrevangelista
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
leveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxleveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxDigital Upward
 
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024rabboniseo
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Valters Lauzums
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxjeromecuyos1
 
Capstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdfCapstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdfkinjaltaletiya7298
 
Catalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleriaCatalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleriaEsteller
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
Catalogo Morakniv 2023 con la gama completa
Catalogo Morakniv 2023 con la gama completaCatalogo Morakniv 2023 con la gama completa
Catalogo Morakniv 2023 con la gama completaEsteller
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyMarianna Nakou
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Nugget Global
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...Social Samosa
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewEsteller
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaEsteller
 

Recently uploaded (20)

Catalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa SpydercoCatalogo Spyderco 2024 gama completa Spyderco
Catalogo Spyderco 2024 gama completa Spyderco
 
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational GazzettBLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
BLOG ISSUE 45_January 2024 - Balmer Lawrie Organisational Gazzett
 
Catalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaCatalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completa
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelista
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
leveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxleveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptx
 
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
 
Capstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdfCapstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdf
 
Catalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleriaCatalogo Buck 2024 gama completa cuchilleria
Catalogo Buck 2024 gama completa cuchilleria
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
Catalogo Morakniv 2023 con la gama completa
Catalogo Morakniv 2023 con la gama completaCatalogo Morakniv 2023 con la gama completa
Catalogo Morakniv 2023 con la gama completa
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation Strategy
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_Preview
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completa
 

Dominating Local In a Mobile World | Bernadette Coleman #QueenofLocalSEO

  • 1. Dominating Local In a Mobile World BERNADETTE COLEMAN – ADVICE INTERACTIVE GROUP
  • 2.
  • 3. Importance Of local search People in the U.S. perform over 6.2 Billion local searches every month 50% of mobile searches are users trying to find a local business 61% of local searches result in a purchase 50% of mobile users visit a store within a day of performing a related
  • 4. But wait, there is more! 68% of smartphone searchers use the get directions or call button on smartphone local listings • 90% of local searchers that take action do so within 24 hours of performing the search
  • 5.
  • 6. So How Do You Compete in this Very Mobile Local World? LET ME TELL YOU A STORY
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Welcome to Local Mobile SEO Now •Research has confirmed that 60 percent of U.S. daily media consumption now takes place via mobile, •48 percent of consumers now say that mobile has a direct influence on their in-store buying decisions. •It means there has never been greater urgency for companies & brands to ensure they are fully prepared for the opportunities of mobile search.
  • 17. Mobile Optimized Sites •If your web site is not optimized for mobile you will struggle to achieve or maintain search visibility. •Google, Yahoo, and Bing now give priority to mobile-friendly sites, while sites that aren’t optimized may experience a negative impact in their rankings. •Adopting responsive web design to ensure your website performs optimally on any device – including mobile.
  • 18. Optimize For Local & Local Search Research shows that up to 56 percent of “on the go” or mobile searches have local intent. Essentially, when people are looking for a businesses or products, they are interested in results that are local to them. If your business has any local elements, it’s important to leverage these search habits and optimize your site accordingly.
  • 19. Practical tip 1: start with an audit
  • 20. Practical tip 2: optimize behavioral signals 1. Solicit your Gmail clients for reviews a direct link to your Google My Business Page. • Get your GMB URL, simply remove the /posts and replace it with: • /?hl=en&review=1
  • 21. Practical tip 2: optimize behavioral signals 1. Optimize your local photos on GMB Don't use generic photos. Use high quality photos so when the users hover over your listing they get an accurate representation of what they're looking for. Doing this will increase your click- through rate.
  • 22. Practical tip 2: optimize behavioral signals 1. Title tags: optimize them for the user and engine • Optimize your meta title tags to increase click-through rates. • Each page should have a unique title tag and should help the viewer with their query. • Also, optimize your meta description to get the user to click on the search result. If you're not doing this just because Google may or may not pull it, you're missing opportunities and clicks.
  • 23. Practical tip 2: optimize behavioral signals 1. Review Schema markup: add this to appropriate pages • Reviewing Schema markup is still a very overlooked opportunity. Like we talked about above in the local section, if you don't have reviews coded in Schema, you could be missing out on getting the orange stars in organic results.
  • 24. Practical tip 3: don't ignore barnacle SEO In a nutshell, we know that if you're trying to rank on page one of Google you will find others that you may be able to attach to. If Yelp results come up for a lot of your search terms you might identify that as an opportunity.
  • 25. Practical tip 3: don't ignore barnacle SEO You can try to have the most visible profile on that third party page If Yelp is ranking for LA Personal Injury Attorneys, it would suit you to figure out how the top users are showing up there. Maybe your customers are headed there and then doing some shopping and making a selection. Or maybe they're using it for a research platform and then will visit your website. If your profile looks great and shows up high on the list, you just gave yourself a better chance at getting a conversion.
  • 26. Practical tip 3: don't ignore barnacle SEO 2. You can try to get your page to rank If Google is already showing you that they trust a third party site by ranking it, use similar organic ranking techniques that you would use on your own site to make your profile page stronger. Over time you might add this to your bio on interviews or other websites to earn links. If you increase the visibility of your profile on search engines and they see your website on the same page you might increase conversions.
  • 27. Practical tip 3: don't ignore barnacle SEO Start by finding a list of potential barnacle SEO partners for your industry. As an example, I did a search for "Personal Injury Attorneys" in Los Angeles. In addition to the law firms that showed up in the results on the first page, I also identified four additional places I may be able to show up on. Yelp  Thumbtack Avvo Wikipedia If you were attorney, it would be worth your while to explore these and see if any make sense for you to contribute to.
  • 28. Practical tip 4: earn some good links Most people get too carried away with link building. I know because I used to do it. The key with link building is to change your approach to understand that it's always better to get fewer high quality links than hundreds or thousands of low quality links.
  • 29. Practical tip 5: have consistent citations and remove duplicates Identifying and correcting incorrect or duplicate citations is the #1 most important thing you can do. Your goal with any citation cleanup program is this:  Ensure there are no duplicate citations  Ensure there are no incorrect citations with wrong phone numbers, old addresses, etc. You can ignore small differences and inconsistencies like St vs. Street. I believe the importance of citations has been greatly reduced over the past year. At the same time, you still want to be the least imperfect and provide your customers with accurate information if they're looking on third party websites.
  • 30. Citation Audit & Cleanup Service Incorrect or outdated local business information is served up to 28.7 percent of people who search with Google, Bing or Yahoo and can result in poor customer experiences (unable to find a business location, inaccurate store hours resulting in a wasted visit, etc.).
  • 31. Phone Number Make sure your phone number is a local phone number and not a toll free or 1800 number. Having a local phone number is a large ranking indicator to Google, showing where you are in reference to your area code. If the business has a 1800 or toll free number, that should be included in “additional phone numbers” if there is that option.
  • 32. The Need to Get Hyper-Local Add your neighborhood name as a descriptor at the end of your business name on your Google My Business page (e.g., “Cabo GrillEast Side”). Add your neighborhood name to the description on your Google My Business page. Add your neighborhood name in text to your website (if you have one). Add your neighborhood name to title tags on your website.
  • 33. Social Media Profile Enhancement It’s important to claim your business / website username on other major networks besides Facebook, Twitter and LinkedIn. Not only do you want to make sure no one else gets your account name, but you can often “own” all the results on the first page of a search for your brand if someone searches for your company. company. Not to mention the inbound links from these trusted sources.
  • 34. Social Signal Enhancement Create a like campaign What is a social signal? Each time you Like, Comment, Share, Retweet, +1, etc. you are sending a social signal. Simply put, social signals are produced by an individual’s online actions and activity and are viewed as an endorsement of your content. Add your social media links like Linkedin and Facebook link to all your local profiles & directories. This is a great way to piggy back off of your local presence and drive more traffic to your social community. Ad weekly posts and tweets to your social profiles
  • 35. Foursquare Enhancement Optimize for Foursquare listing by adding important information about your business. Make sure to include the following: • What you specialize in (Give tips) • Daily hours of operation • Your website and social media links • Other important services and amenities your customers will appreciate knowing about. • Create a “Check-in” special • Offer the Mayor something really special to reward him for his loyalty Menu link • Promoting a restaurant? List your Menu! One of the most important aspects of your restaurant is the genre of the food offerings. What better way to show it off then providing the end user a menu!
  • 36. Yelp (Vertical Relative) Approximately 71 million unique visitors check out Yelp every month, and many of these visitors represent the kind of people your business may be targeting. Work on ways to help – “Yelpers” – find you. • Post awesome photos. • Recent research showed that people searching Yelp for local businesses spend 2.5 times more time on a Yelp listing with photos than on a listing without photos.
  • 37. Tip # 5 START ENGAGING ON SOCIAL MEDIA
  • 38. I have a Mobile Friendly Site, What Now? TIPS FOR CONVERTING TRAFFIC TO REVENUE
  • 39. Mobile Coupons More than 50 million people will be using mobile coupons this year. • Everyone enjoys saving money, especially if the coupons are conveniently located on their smartphone. • Incorporate mobile coupons or mobile offers into your advertising campaign • Use audience segmentation to serve multiple offers to different parts of your customer base. • The more targeted your mobile offers are, the more likely you are to see increased conversions.
  • 40. Use Videos Want to improve your chances of selling a product by 85 percent? • Add product videos to your website. • provide engaging content that allows your customer to see products in action • Questions about the relative size and function of products are answered through videos, which also cuts down on the amount of pre-sales questions.
  • 41. Create Local Content Create content around your local communities. This provides a more personal and local feel to your content. This will engage users that are searching for for POIs, services, events and news in the most intuitive ways possible and that translates into revenue.
  • 42. Local Content Is King LOCAL CONTENT IS KING
  • 43. The Fun Part Let me show you how to create simple engaging local content that drives traffic, rankings and converts into sales using the simplest way ever!
  • 45. Lists = Hook + Reward Your List Title + Intriguing Topic = Getting People to Care
  • 46. Numbered Lists = Traffic •Numbered lists posts get more shares + reads than other forms of content •Lists offer a contract to the reader. lists give you an expectation of time to skim
  • 47. LIST = CONSUMABLE CONTENT •Lists can be good, bad or AWESOME. •Lists prove were smart (know that!) •List keep us entertained + provides cool stuff to share
  • 48. LISTS TO LIVE BY •We love to Collect. We value Peace of Mind to not lose what we find/learn. •We love to organize ourlives by lists. We love to regroup, sift + categorize •We love to bring order to all things in our life. No two things are equal
  • 49. LISTS = SELF-SERVICE CONTENT •People use the INTERNET to answer question and to solve problems they have right now •The purpose of local content is to be found locally. Your content can solve an immediate need
  • 50. LISTS HELP BUILD BUZZ •Sexy titles get your content seen & shared. learn from Buzzfeed, but get your community to help •Involve your audience as contributors
  • 51. THE A-Z of Local Content Ideas JUST FILL IN THE BLANKS
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68. WHAT LISTS WILL YOU MAKE TODAY? WHAT’S YOUR PASSION? WHO ARE YOUR PEOPLE? HOW CAN YOU HELP YOUR LOCAL COMMUNITY?
  • 69. Conclusion A mobile SEO strategy that allows consumers to find your products or services and provides a great user-experience, regardless of device, will always be the best SEO strategy. It’s all about that data