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agile branding & creative development (abcd) © Danny Somekh 2009
12 34 56 Brief Research 78 Planning Concepts Design Implement Test Deliver © Danny Somekh 2009
Writing Toing and froing Costing Emailing Intellectualising Procrastinating Infighting Considering Creating Briefing Calling Explaining Waiting Approving Meeting Sorting Deciding Managing Exploring Debating Reviewing Arranging © Danny Somekh 2009
abcd? © Danny Somekh 2009
2002-2007 © Danny Somekh 2009
a client engagement b dream team c visual exploration d end user involvement © Danny Somekh 2009
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1 2 © Danny Somekh 2009
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3 © Danny Somekh 2009
4 © Danny Somekh 2009
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the future of co-creation? © Danny Somekh 2009
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Danny Somekh - FOWD London 2009