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5 Secrets for
Manufacturers
to Quickly Boost
Inquiries
PROBLEM
HOUSTON WE HAVE A
Is your website
getting you sales?
Inquiries? (Gulp...)
Visitors?
Is your website generating inquiries?
Is your answer no?
Not sure?
Is your website generating inquiries?
We’re going to
show you how
to turn that NO
into a YES.
But first, why should you
believe a slideshow you
found on the Internet?
•	30 years in manufacturing, so
we understand your challenges.
•	We successfully applied these
principles to our business (and
sold it).
•	15 years helping other
manufacturers succeed.
Craig de Fasselle
Scott de Fasselle
Is your website generating inquiries?
Why are more inquiries an
important goal?
More inquiries means more
OEM customers and more sales.
Is your website generating inquiries?
What would that mean to
your business?
Is your website generating inquiries?
What the web “used to be”
In the early days of the web
were you promised...
Is your website generating inquiries?
A salesman that
worked 24/7?
Is your website generating inquiries?
The “Field of Dreams – build it
and they will come?”
Is your website generating inquiries?
Not quite how it
worked out, right?
Is your website generating inquiries?
Here’s how the web is now:
•	information-driven
•	mobile
•	highly competitive
Is your website generating inquiries?
Most importantly, customers
expect more from you—
and they’ll leave if you don’t give
it to them.
THE FIX:
AND IT’S NOT
DUCT TAPE
Here’s how you
give them what
they want:
Give the customer what they want.
Ask yourself
who is your
ideal customer?
1.
Give the customer what they want.
Think of one new customer
you’d LOVE to have.
Next...
Give the customer what they want.
What questions does
that person have?
2.
Give the customer what they want.
What are the questions
you hear over and over?
Answer those, but more
importantly...
Give the customer what they want.
What are their pains
and problems?
3.
Give the customer what they want.
How have you made the
problems disappear for
current customers?
Give the customer what they want.
Why did those customers
TRUST you to fix those
problems for them?
Give the customer what they want.
Does your website communicate
HOW you help them?
4.
Give the customer what they want.
Or does it focus entirely on
YOUR products & YOUR company?
If it does, that’s hurting you
because...
Give the customer what they want.
Your potential customer
is also researching your
competitors in the search
to solve their problem.
Give the customer what they want.
What will make people
contact you instead of
the competition?
5.
Give the customer what they want.
Show an interest in them by:
•	answering their questions
•	relating to their problems
•	educating
CHALLENGES:
IF IT WAS EASY
EVERYONE WOULD DO IT
What could get
in your way?
What could get in your way?
Fear of giving away
information for free
1.
What could get in your way?
You’re not giving away the IP of
how to manufacture your product.
You’re proving you can help them.
What could get in your way?
No idea what to say2.
What could get in your way?
Re-enact a successful sales meeting:
•	what were the customer’s concerns
•	how did you address the concerns
•	record the audio
•	use audio to help rewrite
What could get in your way?
Content production bottlenecks3.
What could get in your way?
You’re busy.
Turn over writing to a copywriter.
(Look for one with a marketing background.)
REWARD:
ONE SMALL STEP...
Benefits of
Pushing Through:
Benefits of Pushing Through
Text that speaks to customers’
questions & pains builds your
credibility by relating to them.
Benefits of Pushing Through
It makes your customer think,
“They understand me. I need to
contact them. They can help me.”
Benefits of Pushing Through
One more benefit in addition
to more inquiries...
Benefits of Pushing Through
Better results in Google.
If your text helps your
audience, Google will drive
more traffic to you.
Are you ready for
more inquiries,
OEM customers &
volume sales?
Schedule a 30-minute meeting.
We’ll give you actions you can
take right now.
Call:
937-985-1510
Email:
info@blitzmediadesign.com

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5 Secrets for Manufacturers to Quickly Boost Inquiries

  • 1. 5 Secrets for Manufacturers to Quickly Boost Inquiries
  • 3. Is your website getting you sales? Inquiries? (Gulp...) Visitors?
  • 4. Is your website generating inquiries? Is your answer no? Not sure?
  • 5. Is your website generating inquiries? We’re going to show you how to turn that NO into a YES.
  • 6. But first, why should you believe a slideshow you found on the Internet?
  • 7. • 30 years in manufacturing, so we understand your challenges. • We successfully applied these principles to our business (and sold it). • 15 years helping other manufacturers succeed. Craig de Fasselle Scott de Fasselle
  • 8. Is your website generating inquiries? Why are more inquiries an important goal? More inquiries means more OEM customers and more sales.
  • 9. Is your website generating inquiries? What would that mean to your business?
  • 10. Is your website generating inquiries? What the web “used to be” In the early days of the web were you promised...
  • 11. Is your website generating inquiries? A salesman that worked 24/7?
  • 12. Is your website generating inquiries? The “Field of Dreams – build it and they will come?”
  • 13. Is your website generating inquiries? Not quite how it worked out, right?
  • 14. Is your website generating inquiries? Here’s how the web is now: • information-driven • mobile • highly competitive
  • 15. Is your website generating inquiries? Most importantly, customers expect more from you— and they’ll leave if you don’t give it to them.
  • 16. THE FIX: AND IT’S NOT DUCT TAPE
  • 17. Here’s how you give them what they want:
  • 18. Give the customer what they want. Ask yourself who is your ideal customer? 1.
  • 19. Give the customer what they want. Think of one new customer you’d LOVE to have. Next...
  • 20. Give the customer what they want. What questions does that person have? 2.
  • 21. Give the customer what they want. What are the questions you hear over and over? Answer those, but more importantly...
  • 22. Give the customer what they want. What are their pains and problems? 3.
  • 23. Give the customer what they want. How have you made the problems disappear for current customers?
  • 24. Give the customer what they want. Why did those customers TRUST you to fix those problems for them?
  • 25. Give the customer what they want. Does your website communicate HOW you help them? 4.
  • 26. Give the customer what they want. Or does it focus entirely on YOUR products & YOUR company? If it does, that’s hurting you because...
  • 27. Give the customer what they want. Your potential customer is also researching your competitors in the search to solve their problem.
  • 28. Give the customer what they want. What will make people contact you instead of the competition? 5.
  • 29. Give the customer what they want. Show an interest in them by: • answering their questions • relating to their problems • educating
  • 30. CHALLENGES: IF IT WAS EASY EVERYONE WOULD DO IT
  • 31. What could get in your way?
  • 32. What could get in your way? Fear of giving away information for free 1.
  • 33. What could get in your way? You’re not giving away the IP of how to manufacture your product. You’re proving you can help them.
  • 34. What could get in your way? No idea what to say2.
  • 35. What could get in your way? Re-enact a successful sales meeting: • what were the customer’s concerns • how did you address the concerns • record the audio • use audio to help rewrite
  • 36. What could get in your way? Content production bottlenecks3.
  • 37. What could get in your way? You’re busy. Turn over writing to a copywriter. (Look for one with a marketing background.)
  • 40. Benefits of Pushing Through Text that speaks to customers’ questions & pains builds your credibility by relating to them.
  • 41. Benefits of Pushing Through It makes your customer think, “They understand me. I need to contact them. They can help me.”
  • 42. Benefits of Pushing Through One more benefit in addition to more inquiries...
  • 43. Benefits of Pushing Through Better results in Google. If your text helps your audience, Google will drive more traffic to you.
  • 44. Are you ready for more inquiries, OEM customers & volume sales? Schedule a 30-minute meeting. We’ll give you actions you can take right now. Call: 937-985-1510 Email: info@blitzmediadesign.com