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FOWA Tour- Dorothy Briggs


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Future of Web Apps Tour presents "When Web 2.0 Means Business" by Dorothy Briggs

Published in: Technology, Business
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FOWA Tour- Dorothy Briggs

  1. 1. When web 2.0 means business Observations, lessons, opinions Dorothy Briggs
  2. 2. <ul><li>Why the enterprise is embracing the idea </li></ul><ul><li>The issues of implementation </li></ul><ul><li>Oh no ROI </li></ul><ul><li>Ways to be Enterprise 2.0 </li></ul>
  3. 3. What’s all the fuss about? <ul><li>Allow Generation Y to work in the way they expect </li></ul><ul><li>Encourage ideas sharing </li></ul><ul><li>Collaborate informally </li></ul><ul><li>Open communications channels </li></ul><ul><li>Employee retention </li></ul>Does social = soft and fluffy?
  4. 4. What’s all the fuss about? <ul><li>Flexibility of workers – locations, roles, work patterns </li></ul><ul><li>Collaborative working </li></ul><ul><li>Cutting time to market </li></ul><ul><li>Cost reductions </li></ul><ul><li>Increasing customer-centricity </li></ul><ul><li>Putting Knowledge Management to bed </li></ul>
  5. 5. What’s all the fuss about <ul><li>Web 2.0 can facilitate an open-ended corporate culture that values transparency, collaboration and innovation. Most important, it can be an effective way to build a customer-centric organization </li></ul><ul><ul><li>Matthew Fraser </li></ul></ul>
  6. 6. What’s all the fuss about <ul><li>Forrester predicts that the enterprise spend on 2.0 will be $4.6bn by 2013. </li></ul>
  7. 7. Implementing 2.0 What’s fit for purpose? Enterprise Consumer Internal social software Outbound social media
  8. 8. Lesson 1 Just because the tools are ‘informal’ doesn’t mean you can survive without a strategy.
  9. 9. Find a requirement <ul><li>Soft and social is a good driver </li></ul><ul><li>A business reason is better </li></ul><ul><ul><li>Reducing email </li></ul></ul><ul><ul><li>Opening up content beyond the enterprise </li></ul></ul><ul><ul><li>Measuring contributions </li></ul></ul><ul><ul><li>Cutting down on file transfer </li></ul></ul><ul><ul><li>Building project teams </li></ul></ul><ul><li>Enterprise-strength is critical </li></ul><ul><ul><li>Secure, robust, scalable </li></ul></ul>
  10. 10. Lesson 2 Introducing a web 2.0 tool does not an Enterprise 2.0 make
  11. 12. Challenges <ul><li>Everyone can introduce a web 2.0 product </li></ul><ul><ul><li>Find the most appropriate solution </li></ul></ul><ul><li>Everyone can introduce a web 2.0 product </li></ul><ul><ul><li>The enterprise can’t control this </li></ul></ul>
  12. 13. Lesson 3 In the flat world of web 2.0 champions and leaders are more important than ever
  13. 14. The C-chain Content Communicate Contribute Collaborate Community Web 2.0 Enterprise Connections
  14. 15. Oh no ROI <ul><li>Difficult to measure: </li></ul><ul><ul><li>Knowledge capital </li></ul></ul><ul><ul><li>Productivity </li></ul></ul><ul><ul><li>Employee happiness </li></ul></ul><ul><ul><li>Openness, transparency, communication </li></ul></ul><ul><li>Easy to measure </li></ul><ul><ul><li>Travel costs </li></ul></ul><ul><ul><li>Project costs </li></ul></ul><ul><ul><li>Recruitment costs </li></ul></ul><ul><ul><li>Licence fees </li></ul></ul><ul><ul><li>IT management </li></ul></ul><ul><li>Cost of ‘it happening anyway’ </li></ul>
  15. 16. Lesson 4 <ul><li>Plan for small wins, discover large ones </li></ul><ul><ul><li>Don’t discount IT </li></ul></ul><ul><li>Without an attempt at ROI the project is likely to lose purpose </li></ul><ul><li>1 in 2 enterprises introducing social tools, uptake within those considerably less – Forrester. </li></ul><ul><li>Monetize the risks of the wrong implementation </li></ul>
  16. 17. Summary <ul><li>Have reasons and set goals </li></ul><ul><li>Encourage adoption but look for the bigger productivity picture </li></ul><ul><li>Choose the tools that are right for you, or work out how to build them </li></ul><ul><li>Partial uptake is not a success </li></ul>
  17. 18. WTFowa? Social tools Collaboration Enterprise software Mobile
  18. 19. Are you a 2.0 person? <ul><li>Personal use of 2.0 tools </li></ul><ul><li>Implemented 2.0 in the business </li></ul><ul><li>2.0 concepts as well as 2.0 tools </li></ul><ul><ul><li>People-centric vs content-centric </li></ul></ul><ul><li>Enduring connections </li></ul><ul><li>Email-agnostic </li></ul><ul><li>PaaS vs in-house </li></ul><ul><li>Willing to accept advertising </li></ul><ul><li>BYO to make it work </li></ul>http:// =UWXfRLPXq0k