Aydin Senkut - Felicis Ventures - Stanford Engineering - Mar 12 2012

Backing the Iconic Technology Companies of Today & Tomorrow Trade Confidential

Felicis Ventures Background Operations & Highlights •  Headquartered in Palo Alto, CA •  Currently investing Felicis Ventures II, a $40M Fund raised in July 2010 •  Investment team of 3 (Aydin, Sundeep & Renata) •  24 Primary Exits in 5 years (to: Google, eBay, Microsoft, Twitter, Intuit, AT&T, Disney, Groupon, IAC) International •  Everybody in the investment team is an immigrant (Turkey, Brazil & India) •  International Investments represent: ü  < 10% of capital base but 3 out of 8 most successful companies •  International Portfolio companies in 6 countries: ü  Rovio (Finland), Shopify (Canada), Baby.com.br (Brazil), Erply (Estonia), Any.do (Israel), Azumio (Slovenia)1 Trade Confidential

FV II Strategy – Invest with a Prepared Mind Mobile E-commerce Education Health Global e-commerce to grow Electronic Medical Records (EMR) from $625 in 2010 US education spend to grow from $2.19B in 2010 Smartphone to $1 Trillion in 2013 technology shipments to grow spending to grow to $3.82B in 2014 from 250M in 2010 from $60B in 2009 to 0.5B in 2013 to $80B in 2014 Health IT spend to grow from $32B in 2010 to $76B in 2014 Mobile app spend Digital textbooks to grow from sales to grow from $4.5B in 2010 to Mobile merchandise sales $54M in 2010 $40B in 2014 to grow from $3B in 2010 to $1.1B in 2014 to $31B in 20162 Trade Confidential

FV II – Sample of our Successful Companies Mobile E-commerce Enterprise Education Health Trade Confidential

Our Unique Approach – Engineering Success Calling Our Shots •  Stellar portfolio performance across all focus areas •  Up-rounds supported by strong revenue performance Focus on Critical Use & Huge Markets •  Key focus areas address a critical need, growth or huge market •  Key focus areas uncoupled with rest of economy Intelligent Portfolio Construction •  All current big winners have large portfolio allocation ($) •  Strong focus on liquidity for investors Portfolio Diversification & International Exposure •  ~8% allocated to international deals •  Wide diversity in syndicate composition4 Trade Confidential

Aydin Senkut aydin@felicis.com @asenkut Q&ATrade Confidential

Aydin Senkut - Felicis Ventures - Stanford Engineering - Mar 12 2012

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