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WhatsApp 
$19B??
60 technology Unicorns with a total valuation of over $230 billion. 
*as of April 10, 2014
Valuation of tech Unicorns 
by sector 
*as of April 10, 2014
Key Findings 
The increase in the number of billion-dollar 
startups from 2012 to 2013. 67% 
47% Percentage of Unicorns that are pre-IPO. 
$232B The total market cap of our 60 Unicorns. 
$36B Total value of corporate acquisitions. 
$74.5B Total value of private investments.
Unicorns are not a fad or a bubble. They’re a new 
class of market actor adept at reshaping the 
competitive landscape.
For comfortable Incumbents, Unicorns move from 
meaningless to disruptive very quickly. 
But for wealthy Giants, Unicorns represent great opportunities.
The amount of SMS revenues carriers lost to 
OTT messaging services, in 2013. $32.5B 
The amount they are projected $54B to lose in 2016.
The amount of SMS revenues carriers lost to 
messaging services, in 2013. $32.5B 
WhatsApp 
$19B 
The amount they are projected $54B to lose in 2016.
Companies used to go public to reach for a billion 
dollar valuation… 
Now, they do it with private money.
Companies used to go public to reach for a billion 
dollar valuation… 
Now, they do it with private money. 
The pre-IPO phase is getting longer.
Companies used to go public to reach for a billion 
dollar valuation… 
Now, they do it with private money. 
The pre-IPO phase is getting longer. 
Private capital is funding growth without market review.
Companies used to go public to reach for a billion 
dollar valuation… 
Now, they do it with private money. 
The pre-IPO phase is getting longer. 
Private capital is funding growth without market review. 
The largest profits are privatized, and book-keeping is opaque.
Companies used to go public to reach for a billion 
dollar valuation… 
Now, they do it with private money. 
The pre-IPO phase is getting longer. 
Private capital is funding growth without market review. 
The largest profits are privatized, and book-keeping is opaque.
“More deals were done at $1 billion-plus 
valuations in the first half of 2014 than in any 
other full year on record.” - WSJ VentureWire 
Number of companies granted billion-dollar-plus 
valuations by private investors in H1 of 2014 24 
Number of companies granted billion-dollar-plus 
valuations by IPO in H1 of 2014 6
Everything is clouded by distortion and information 
asymmetry. 
$10B Snapchat valuation after latest round 
Total private $180M funding for Snapchat 
$0 Total Snapchat revenue
For Giants & Incumbents, what’s the price of disruption? 
$19B Facebook buys WhatsApp 
$3B Google buys Nest 
$2B Facebook buys Oculus VR 
$1.5B VMware buys Airwatch 
$1.0B Amazon buys Twitch.tv
Q3 2014 Quarter to Date Top 10 US Technology M&A 
$34.7 B restructuring of positions in Digital Economy 
As of 9/24/2014 
Target Deal 
Value 
Acquirer 
$8.3B 
6.4B 
5.1B 
3.5B 
2.7B 
2.5B 
2.4B 
2B 
970M 
890M
“In the last 15 years the number of public 
companies in the US has dropped from 8800 to 
4200. The public market is collapsing.” 
– Marc Andreesen
What does $1billion buy? 
Strong founding teams. 
Intellectual property and talent. 
Aggressive growth curves. 
Large audiences and valuable networks. 
An early position on deep trends and emerging 
market adjacencies.
Adjacencies are opportunities that sit outside of the 
core business but align with the deeper currents of 
technology. They are naturally disruptive. 
Google’s acquisition of Nest (smart home). 
Facebook’s purchase of WhatsApp (messaging). 
Amazon’s purchase of Twitch (gaming).
Adjacencies are opportunities that sit outside of the 
core business but align with the deeper currents of 
technology. They are naturally disruptive. 
Google’s acquisition of Nest (smart home). 
Facebook’s purchase of WhatsApp (messaging). 
Amazon’s purchase of Twitch (gaming). 
The price of a viable adjacency now starts at $1B.
if you don’t happen to have a few billion$ lying around 
▪ Corporate accelerators provide a window into what’s next 
▪ They push your teams to internalize adjacency as a methodology 
▪ They can also serve to engage you with peers in new ways
ASSOCIATIVE LEARNING MODEL #1: ORANGE FAB FORCE , COLLABORATIVE ACCELERATOR PLATFORM, 
WIN/WIN/WIN FOR STARTUPS AND CORPORATES
ASSOCIATIVE LEARNING MODEL #2: ORANGE INSTITUTE, 
COLLABORATIVE, MULTI-DISCIPLINARY LEARNING 
IMMERSIONS IN DIGITAL ECONOMY CREATIVE CAPITALS
Unicorns disrupt, Incumbents consolidate 
Disruption and consolidation are two fundamental 
currents working in parallel. 
Together, they shape the technology ecosystem. 
(We’re tracking and charting this dynamic…)
Key Takeaways: 
A shift to private valuations. 
Distortion & information asymmetry cloud the planning horizon. 
The power – and cost - of viable adjacencies for Giants. 
Consolidation as the response for Incumbents. 
Accelerators as the offset, and a window on platform economics. 
Unicorns are guides to the deeper currents in technology and behavior. 
Rules have been rewritten by new authors, 
engage with the next wave of platform 
companies.
mark plakias 
orange silicon valley 
http://osvresearch.com 
orange institute 
http://institute.orange.com 
http://orangefab.com

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Design2Disrupt: Mark Plakias (Orange Institute) - Unicorns, Startups & Giants

  • 1.
  • 3.
  • 4. 60 technology Unicorns with a total valuation of over $230 billion. *as of April 10, 2014
  • 5. Valuation of tech Unicorns by sector *as of April 10, 2014
  • 6. Key Findings The increase in the number of billion-dollar startups from 2012 to 2013. 67% 47% Percentage of Unicorns that are pre-IPO. $232B The total market cap of our 60 Unicorns. $36B Total value of corporate acquisitions. $74.5B Total value of private investments.
  • 7. Unicorns are not a fad or a bubble. They’re a new class of market actor adept at reshaping the competitive landscape.
  • 8. For comfortable Incumbents, Unicorns move from meaningless to disruptive very quickly. But for wealthy Giants, Unicorns represent great opportunities.
  • 9. The amount of SMS revenues carriers lost to OTT messaging services, in 2013. $32.5B The amount they are projected $54B to lose in 2016.
  • 10. The amount of SMS revenues carriers lost to messaging services, in 2013. $32.5B WhatsApp $19B The amount they are projected $54B to lose in 2016.
  • 11. Companies used to go public to reach for a billion dollar valuation… Now, they do it with private money.
  • 12. Companies used to go public to reach for a billion dollar valuation… Now, they do it with private money. The pre-IPO phase is getting longer.
  • 13. Companies used to go public to reach for a billion dollar valuation… Now, they do it with private money. The pre-IPO phase is getting longer. Private capital is funding growth without market review.
  • 14. Companies used to go public to reach for a billion dollar valuation… Now, they do it with private money. The pre-IPO phase is getting longer. Private capital is funding growth without market review. The largest profits are privatized, and book-keeping is opaque.
  • 15. Companies used to go public to reach for a billion dollar valuation… Now, they do it with private money. The pre-IPO phase is getting longer. Private capital is funding growth without market review. The largest profits are privatized, and book-keeping is opaque.
  • 16. “More deals were done at $1 billion-plus valuations in the first half of 2014 than in any other full year on record.” - WSJ VentureWire Number of companies granted billion-dollar-plus valuations by private investors in H1 of 2014 24 Number of companies granted billion-dollar-plus valuations by IPO in H1 of 2014 6
  • 17. Everything is clouded by distortion and information asymmetry. $10B Snapchat valuation after latest round Total private $180M funding for Snapchat $0 Total Snapchat revenue
  • 18. For Giants & Incumbents, what’s the price of disruption? $19B Facebook buys WhatsApp $3B Google buys Nest $2B Facebook buys Oculus VR $1.5B VMware buys Airwatch $1.0B Amazon buys Twitch.tv
  • 19. Q3 2014 Quarter to Date Top 10 US Technology M&A $34.7 B restructuring of positions in Digital Economy As of 9/24/2014 Target Deal Value Acquirer $8.3B 6.4B 5.1B 3.5B 2.7B 2.5B 2.4B 2B 970M 890M
  • 20. “In the last 15 years the number of public companies in the US has dropped from 8800 to 4200. The public market is collapsing.” – Marc Andreesen
  • 21. What does $1billion buy? Strong founding teams. Intellectual property and talent. Aggressive growth curves. Large audiences and valuable networks. An early position on deep trends and emerging market adjacencies.
  • 22. Adjacencies are opportunities that sit outside of the core business but align with the deeper currents of technology. They are naturally disruptive. Google’s acquisition of Nest (smart home). Facebook’s purchase of WhatsApp (messaging). Amazon’s purchase of Twitch (gaming).
  • 23. Adjacencies are opportunities that sit outside of the core business but align with the deeper currents of technology. They are naturally disruptive. Google’s acquisition of Nest (smart home). Facebook’s purchase of WhatsApp (messaging). Amazon’s purchase of Twitch (gaming). The price of a viable adjacency now starts at $1B.
  • 24. if you don’t happen to have a few billion$ lying around ▪ Corporate accelerators provide a window into what’s next ▪ They push your teams to internalize adjacency as a methodology ▪ They can also serve to engage you with peers in new ways
  • 25. ASSOCIATIVE LEARNING MODEL #1: ORANGE FAB FORCE , COLLABORATIVE ACCELERATOR PLATFORM, WIN/WIN/WIN FOR STARTUPS AND CORPORATES
  • 26. ASSOCIATIVE LEARNING MODEL #2: ORANGE INSTITUTE, COLLABORATIVE, MULTI-DISCIPLINARY LEARNING IMMERSIONS IN DIGITAL ECONOMY CREATIVE CAPITALS
  • 27. Unicorns disrupt, Incumbents consolidate Disruption and consolidation are two fundamental currents working in parallel. Together, they shape the technology ecosystem. (We’re tracking and charting this dynamic…)
  • 28. Key Takeaways: A shift to private valuations. Distortion & information asymmetry cloud the planning horizon. The power – and cost - of viable adjacencies for Giants. Consolidation as the response for Incumbents. Accelerators as the offset, and a window on platform economics. Unicorns are guides to the deeper currents in technology and behavior. Rules have been rewritten by new authors, engage with the next wave of platform companies.
  • 29. mark plakias orange silicon valley http://osvresearch.com orange institute http://institute.orange.com http://orangefab.com