The Transition of Hellenic Educational Radio-Television to Digital Era. A presentation to Media and Learning 2010 Conference in Brussels

1. EduTV.gr Digital
Transition
Dr.Betty Tsakarestou
Director of Educational RadioTelevision
Assistant Professor, Panteion University

2. 1977 - 2010
• Television Productions: short educational
movies relevant to class curricula
• Dissemination: a. Public Broadcasting TV
Network (low ratings) and b. DVDʼs on demand
by school teachers
• EduTV as a support tool. Teacher-oriented.
Students as educational material “consumers”
not prosumers (producers+consumers)
• A secondary objective: To promote lifelong
learning state policies. But, failure to reach
wider publics
• 2007 survey for EduTV: good reputation among
the educational community but low penetration
• 2009: New website and free to download digital
archives

3. Digital
Natives
GenY an d A-generation

4. Always On!

5. Expe
Ideas rime
appr co‐creat ntat
oval ed‐
share
d in
stant
ion
ly‐ n
o ne
ed f
or

6. A social
interaction
ecosystem

7. Knowledge
Not a “pre‐packed” product

8. Learning
A social interaction process

9. Digital School‐Launch in Sept.2010
Educational RadioTelevision a
catalyst for change. Digital
media literacy and engagement
as priorities for a new learning
eco­ system

10. “We, The
Media ”
Schools and Students are content creators.
Millennials are rich digital media and social/
educational games prosumers. Students are
digital media storytellers and digital content
curators. They become active and responsible
citizens in Democracy2.0

11. A new mission for EduTV: A Platform for
Creativity and Collaboration
• Experimentation+Co‐Lab
• Celebrate failure as catalyst for New Ideas Production
• Digital Curation
• Aggregator and disseminator
• Part of Social Media communities
• Greek Ministry’s of Education vision for digital school
+EduTV: To Empower Students as creators,
researchers and global citizens.

12. Social Object: video
“ People don’t just connect to each other. They
”
connect through a shared object.
Jyri Engestrom

13. Media and Social
An open platform for
Media Productions
Educational UGC
EduTV in
Digital era
Aggregator of
Partner’s content

14. #1
Internal Productions
#2
Youth Creations‐ Teacher/Students videos
#3
Strategic Partnerships and Co‐Labs
#4
Open Communication with Educational/Learning
Communities‐ Open data

15. 1.
Internal Productions: Themes

16. tions
Thematic s for EduTV Produc
inability
• Environment‐ Susta
e apps
• D igital Literacy‐ Mobil
rency
• Privacy and Transpa
• Food Issues hitecture
• Design and Sustainable Arc
s, Video Art
• Μusic, Graf[iti, Comic
• Communication of Science/Commun
ication
ing
• Public understand
• Health Issues
• Youth Identities lusion, Racism
• D iversity, Poverty, Exc
• Global Citizenship sible Consumption
n
• Sustainable/Respo rytelling
Sto
• Creative writing &

17. Podcast Videoca
st
fo r
b ol
d sym
ran
a b
as V
a uT
son Ed
al per
igit
A d

18. Digital Content Dissemination ‐ Mobility as a Key Feature
mobility

19. Youth Creations ­ Youth achievements at
2.
School and Social LIfe

20. What’s In It?
User Generated International Video Contests 2011
initiated by EduTV and Partners :
1. Graf[iti City Tales‐ Urban Communication through
graf[iti art
2. Science Communication Video Contest
3. Social Exclusion Video Contest
Class videos produced for EduTubePlus during the pilot
phase
Students’ vidcasts and podcasts
An Interactive music educational game in collaboration
with Athens Concert Hall

21. User Generated Content:
Culture and Values
❖ Students as co‐creators, teachers as facilitators
❖ Experiential Learning‐ Critical Thinking
❖ Collaborative Innovation
❖ Free Culture: Remix‐ Re‐use‐ Fail Forward Fast!
❖ Openness, Accountability, Responsibility
❖ Assertiveness ‐ Optimism‐ Trust‐Global Citizenship‐
Ecological thinking and design

22. i‐create: a platform for User
Generated Video under
construction
✓ Students and School Communities take the responsibility for
uploading their videos.
✓ Debates, voting and social curation, buzz on videos.
✓ Linked to major Social Networks and platforms (facebook,
twitter, linkedIn, iTunes, iTunesU, blogs, myspace, open wikis)
✓ Interactive Games‐ Mobile Apps
✓ Sharing content with edutube plus.
✓ URL: http://video.edutv.gr.

23. 3. Open Communication

24. Building
a networ
k of conn
ected te
student achers a
s nd
Emphasis on open innovation and students’ achievements.
Follower s needed!
Community connection: [b, twitter, blogs, email‐lists,
linkedIn..

25. We work hard to make EduTV a creative team , like a
jazz orchestra where some rules and a lot of
improvisation is taking place. We try to cultivate a
collaboration culture, to embrace disruptive
technologies that empower people and promote
collective intelligence.