Web 2 0/Social Media Presentation V2

Social Media Optimization – What B2B Marketers Need to Know About Web 2.0 Understanding the Marketing Opportunities in Web 2.0 Bernie Borges – Find and Convert October 23, 2008

Bernie Borges: Founder, Find and Convert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Topics

[object Object],[object Object],[object Object],[object Object],Audience Poll Have you recently responded to intrusive marketing? e.g., cold call, direct mail, etc.

[object Object],[object Object],[object Object],[object Object],What is Web 2.O?

What is Web 2.O? “ Web 1.0” “ Web 2.0” Read-Only Web Read-Write Web

Web 2.0 Picture Share Publish Network reddit digg StumbleUpon Del.icio.us Blogs YouTube Twitter Flickr MySpace Facebook LinkedIn BOOMj

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.O / Social Media Components

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.O Drivers

Web 2.0 Lifecycle of Interaction Source: The Value of Many, Neighborhood America

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.O /Social Media Benefits

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.O /Social Media Implications

RSS http://en.wikipedia.org/wiki/RSS_(file_format) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blogs

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blog Strategies ,[object Object],[object Object],[object Object]

Blog Marketing Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

(Blog) Content is King http://www.junta42.com/top_42_content_marketing_blogs/

Blog Content Marketing http:// blogsearch.google.com /

Blog Content Marketing: DIGG it

Slide Content Marketing http://www.slideshare.net/bernbay/tampa-bay-ceo-breakfast-web-20

[object Object],[object Object],[object Object],[object Object],Micro Blogs http:// en.wikipedia.org /wiki/Micro-blogging

Twitter http://search.twitter.com

Will Twitter Explode or Fade? http://images.businessweek.com/ss/08/05/0515_twitter/index_01.htm

Twitter in the Enterprise http://www.yammer.com/

[object Object],[object Object],Social Networking Sites http:// en.wikipedia.org/wiki/Social_network_service

Social Networking Sites Market Share

Social Networking Sites - Facebook

Facebook Applications http://online.wsj.com/article/SB118886348147516379.html?mod= technology_featured_stories_hs

Social Networking Case Study: Information Builders Inc. http:// www.ittoolbox.com

Social Networking Case Study: Information Builders Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Networking Case Study: Information Builders

Social Networking Case Study: Information Builders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Podcasting: B2B http:// en.wikipedia.org /wiki/Podcasting

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Podcasting Strategies: B2B

Podcasting Basics: B2B http://www.findandconvert.com/blog/2008/sweat-seo-details /

Social Media Marketing Through Video

Leveraging Channels in YouTube

[object Object],[object Object],[object Object],Wiki: B2B http:// en.wikipedia.org /wiki/Wiki

[object Object],[object Object],[object Object],Software as a Service (SaaS): B2B ,[object Object]

Software as a Service (SaaS): B2B

[object Object],Web 2.0: Survey Results The B2BWeb 2.0 Tools Report – August 2007 http://www.directimpactnow.com/leadgentools/web2-tools-directory.html Value Count Percent Blogs 133 70% RSS 108 57% Podcasts 99 52% Videocasts 76 40% Social Networks / Communities 75 40% Wikis 42 22% 189 representatives of companies actively engaged in B2B marketing.

B2B Technology Buyers: Who Found Who?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measuring Web 2.0/Social Media Results

Measuring Web 2.0/Social Media Results Social Media Monitoring Services Blogpulse Buzzmetrics Google Analytics Google Webmaster Tools Google Alerts Gooble Blogsearch Radian6 Technorati Trendpedia Trendrr

Web 2.0 Actions to Consider Web 2.0 actions you can take. Interact with others and allow interaction with your website. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Open the door for conversations with customers and prospects!

For more conversation… Bernie Borges Email: [email_address] Website: http:// www.findandconvert.com / Blog: http:// www.findandconvert.com /blog/ Twitter: http:// twitter.com/berniebay Office: 727-234-0952 ext. 1001 Cell: 727-421-5460 70%

Web 2 0/Social Media Presentation V2

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Web 2 0/Social Media Presentation V2