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Appendix A Part B, Web 2.0 and Social Media for Business, 3rd Edition


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Slides for Appendix A Part B of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs

Published in: Education
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Appendix A Part B, Web 2.0 and Social Media for Business, 3rd Edition

  1. 1. Web 2.0 and Social Media Business in a Connected World © McHaney and Sachs 2016 Applications of Web 2.0 Tools
  2. 2.  Takes that concept of organizing resources from many sources (curating) to another level.  Flipboard can be accessed by phone, laptop, desktop or tablet.  Wikipedia states: “Flipboard is a social-network aggregation, magazine-format mobile app localized in more than 20 languages. The software collects content from social media and other websites, presents it in magazine format, and allows users to "flip" through their social-networking feeds and feeds from websites that have partnered with the company.” Curation website sign up page. Flipboard
  3. 3. Flipboard Helps Users Locate Topics of Interest
  4. 4. Flipboard Topics Can be Organized into Digital Magazines
  5. 5. Flipboard Access Top Sources
  6. 6. Flipboard Offers More than 34,000 Topics After accessing Flipboard, user can customize his or her experience
  7. 7. After Finishing Topic Selection, Press ‘Done’
  8. 8. Helps you find content. Flipboard Learns Your Preferences
  9. 9. Flipboard Observations  Flipboard does a good job of reducing information overload  Flipboard is good at finding and saving resources  Flipboard is non-intrusive, and interesting.
  10. 10. Flipboard Additional Resources Getting Started on Flipboard: How to Get Started With Flipboard: Flipboard Tutorials: Flipboard Resources
  11. 11. SlideShare Overview  SlideShare is a free Web 2.0 slide hosting resource.  Users upload files privately or publicly in these formats: PowerPoint, PDF, Keynote or OpenDocument presentations.  Originally intended for businesses to share slides, but has expanded to host slides that are uploaded merely to entertain.  Slide decks viewed on the site, on hand held devices or embedded on other sites.  SlideShare also provides users with the ability to rate, comment on, and share uploaded content.
  12. 12. SlideShare Background  Launched on October 4, 2006, considered to be similar to YouTube, but for slideshows.  Acquired by LinkedIn in 2012.  Gets an estimated 70 million unique visitors a month, and has about 38 million registered users.  Voted among the World's Top 10 tools for education & e-learning in 2010.  SlideShare's biggest competitors include, and Issuu.
  13. 13. SlideShare Featured Topics
  14. 14. SlideShare Accounts Can Go Through LinkedIn
  15. 15. Search for Slides of Interest After Joining
  16. 16. File Sets Can Be ‘Shared’, ‘Liked’ or ‘Downloaded’
  17. 17. Embedding into social media like Blogger is possible too! Sharing Can Be Done in Social Media
  18. 18. SlideShare Observations  SlideShare is a good place to conduct research.  It allows a user to see how others cover a given topic  Businesses and individuals regularly use SlideShare as a way to demonstrate their expertise, and perhaps, to increase their business.
  19. 19. SlideShare Additional Resources Basic Tutorial How to Use SlideShare: basic-tutorial-how-to-use-slideshare- 45572037 How to Easily Create a SlideShare Presentation: create-slideshare-presentation-free- template- ht#sm.000009qspx0ut2eecsufug2dkhyn2 Up and Running with SlideShare – on tutorials/5902-0.html
  20. 20. Hosts blogs on Google Web servers. Blogger  Blogger, a blog publishing service, began in 1999.  Blogger is one of the “big three” blogging publishing services available (the others being WordPress and Tumblr).  Purchased by Google in 2003.
  21. 21. Sign Up with Blogger Visit Blogger ‘Welcome’ page. Log in with Google ID
  22. 22. Blogger’s Help Center Blogger offers a fully featured ‘Help Center’.
  23. 23. Located on the ‘Welcome’ screen. Press the ‘Start a New Blog’ Button
  24. 24. Do this thoughtfully considering potential readers and other factors. Choose Blog Name
  25. 25. Click ‘New Post’ to add a post. Blog with No Posts
  26. 26. Press ‘Publish’ when ready to make content public. Blogger Post Page: Before and After Adding Content
  27. 27. The second image is the view seen by the public. Blogger Publish Screen Followed By Blog Post
  28. 28. Select images from computer hard drive. Images can be Added to Posts
  29. 29. Select videos from YouTube. Videos can be Added to Posts
  30. 30. Blogger Observations  Blogger posting options are clear and rather easy to use.  There are some more advanced features, beyond the scope of this introduction, but for individuals who are interested in having a blog, and updating it quickly and easily on a regular basis, Blogger provides useful options, at a very reasonable cost.
  31. 31. Blogger Additional Resources How to Start a Blog on Blogger: Blogger Getting Started Guide (from Google) en 8 Key Steps to Blogging Mastery by Jeff Bullas: content/uploads/2013/07/8-key-steps.pdf A book, provided FOR FREE by Jeff: How to Create a Blog on Blogger How to get started with Blogger:
  32. 32. Social Network for business professionals. LinkedIn  Microsoft, in June 2016 paid $26.2 billion for LinkedIn – and 433 million individuals, all over the globe, use LinkedIn on a regular basis.  LinkedIn was founded in 2002 – and is used by business professionals (and recruiters).  Social network that has earned tremendous respect in industry.  Available in 24 languages.
  33. 33. Join LinkedIn
  34. 34. LinkedIn Profile Wizard Walks a New User Through Setup
  35. 35. LinkedIn confirms via email. LinkedIn Helps Find Business Colleagues
  36. 36. Topics and thought leaders LinkedIn Builds Connections
  37. 37. LinkedIn Mobile App Configuration
  38. 38. Be sure to add a professional quality photo for a business profile LinkedIn After Making Choices
  39. 39. LinkedIn Observations  LinkedIn has dramatically changed the way businesses work together, and how individuals can search for and find jobs within industry.  All students should develop a LinkedIn profile prior to entering the workforce.  Backed by Microsoft and LinkedIn's acquisitions, and SlideShare, this social network is setting itself up for a long and useful existence.
  40. 40. LinkedIn Additional Resources The Powerful Code You Need to Stand Out On LinkedIn to-stand-out-on-linkedin/ Up and Running with LinkedIn: LinkedIn/383249- 2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:Up%2Band%2Bru nning%2Bwith%2BLinkedIn%0Apage:1%0As:relevance%0Asa:tr ue%0Aproducttypeid:2 LinkedIn 80/20 – Getting More Results with Less Work:
  41. 41. Web 2.0 tools can enhance business productivity, improve communication and enhance capabilities. Web 2.0 tools including Blogger, Feedly, Dropbox, LinkedIn, Evernote, SlideShare, SoundCloud and others were demonstrated and described in a professional context. Many of these resources reside “in the cloud” and can be used anytime from any place. Appendix A Summary
  42. 42. Contact: Roger McHaney, Kansas State University,