Web 2.0 Introduction


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Introduction to basic web 2.0 concepts

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Web 2.0 Introduction

  1. 2. Web 2.0 Eh?
  2. 3. Confusion
  3. 4. Why? <ul><li>The web and our customers have moved on </li></ul><ul><li>Social change being brought about because the way we communicate, form groups and collaborate has changed </li></ul>
  4. 6. Web 2.0 <ul><li>Real simple syndication (RSS) </li></ul><ul><li>Wikis </li></ul><ul><li>Blogs </li></ul><ul><li>Podcasts </li></ul><ul><li>“ Web as platform” and mashups </li></ul><ul><li>Social networking </li></ul><ul><li>Social bookmarking </li></ul>
  5. 7. Real simple syndication
  6. 8. The old way News Blogs
  7. 9. The old way News Blogs ? ?
  8. 10. The new way News Blogs
  9. 11. The new way News Blogs <ul><li>New web site containing your favourite items </li></ul><ul><ul><li>google reader </li></ul></ul><ul><ul><li>bloglines </li></ul></ul><ul><ul><li>newsgator </li></ul></ul><ul><li>Desktop RSS news reader </li></ul>
  10. 12. iGoogle
  11. 13. RSS reader
  12. 14. The big conversation
  13. 15. Wikis <ul><li>Collaboration </li></ul><ul><ul><li>Visibility </li></ul></ul><ul><ul><li>Version </li></ul></ul><ul><ul><li>Attach documents </li></ul></ul>
  14. 16. The old way
  15. 17. The old way
  16. 18. The new way Wiki
  17. 19. The new way <ul><li>Collaboration </li></ul><ul><li>Visibility </li></ul><ul><li>Version </li></ul>
  18. 20. Civic emergency
  19. 21. Event organisation
  20. 22. Project management
  21. 23. Blogs <ul><li>Confusion -blogs similar to message boards </li></ul><ul><li>Not a replacement for message boards. </li></ul><ul><li>The content of a blog is controlled by a single person </li></ul><ul><li>A blog doesn't require people to reply. </li></ul><ul><li>Blogs support the uploading of a wide variety of media. </li></ul><ul><li>Blogs can be syndicated via RSS. </li></ul>
  22. 24. Social networking <ul><li>Social Network Services (Sites) </li></ul><ul><li>Expose the links which exist between individuals and groups </li></ul><ul><li>Viral marketing and customer targeting </li></ul><ul><li>Six degrees of separation </li></ul>
  23. 26. Social bookmarking <ul><li>Saving your favourites onto a web site </li></ul><ul><li>Available from any computer </li></ul><ul><li>Tagged for grouping and retrieval </li></ul><ul><li>Public - Can be shared </li></ul><ul><li>Enables customer insight </li></ul>
  24. 27. Mashup <ul><li>Aggregation of information from 2 or more sources. </li></ul><ul><li>Anybody can make APIs (Application Programing Interfaces) available across the internet </li></ul><ul><li>Internet as platform – Internet Operating System </li></ul>
  25. 28. Windows APIs Network Display Files UI
  26. 29. Internet APIs Yahoo Google eBay KMC
  27. 30. So what is Web 2.0 <ul><li>Direct control by individuals of web services and tools </li></ul><ul><ul><li>Inclusive of widgets that update pages without needing to refresh, RSS feeds, on-demand video, file-sharing, blogs, wikis, and podcasting </li></ul></ul><ul><li>Philosophy </li></ul><ul><ul><li>The whole is greater than the sum of the parts </li></ul></ul><ul><ul><li>Users should participate and produce their own content, not just passively sit back and watch the web go by. </li></ul></ul><ul><ul><li>Engagement over broadcast </li></ul></ul><ul><li>Enabled by </li></ul><ul><ul><li>Simple to use online applications with an agreed set of standards across a range of areas that allow users to develop, skin or customise applications and share content / functionality more easily. </li></ul></ul>
  28. 31. Content <ul><li>Value is in the content and how you use it </li></ul><ul><ul><li>Not in the technology </li></ul></ul><ul><li>Users involved in embellishing content </li></ul><ul><ul><li>Eg posting news, opinions, events, photos and media </li></ul></ul><ul><ul><li>Tagging content so it can be searched and classified </li></ul></ul><ul><li>Publish / recycle content </li></ul><ul><ul><li>Give others rights to reuse through Creative Commons etc </li></ul></ul><ul><li>Enables people to be more independent of traditional web authors and those who would otherwise manipulate their content </li></ul><ul><ul><li>Create their own website, blog on what ever subject they want or their own communities. </li></ul></ul><ul><li>Users choose what they get, how they get it, when they get it, where they get it </li></ul>