Web 2.0 By Nyros Developer


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Web 2.0 By Nyros Developer

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Web 2.0 By Nyros Developer

  1. 1. 1. Web 2.0 ” 2. What is Web 2.0? 3. Web 1.0 vs Web 2.0 4. The information ecosystem then vs. now 5. Technologies used by web 2.0 6. Two Sides of Web 2.0 7. How companies can use social networking for marketing ? 8. WEB 2.0 Multi Platform 9. Comparison 10. Conclusion
  2. 2. Web 2.0 <ul><li>“ 2 nd generation Internet services which facilitate interactive, information sharing, interoperability, user-centered design and collaboration on the world wide web in previously unavailable ways” </li></ul><ul><ul><li>Blogs, wikis, photo /video sharing sites, social networking sites </li></ul></ul><ul><ul><li>Online web services that share data. </li></ul></ul>
  3. 3. What is Web 2.0? <ul><li> “ Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the Internet—a more mature, distinctive medium characterized by user participation, openness, and network effects.” </li></ul><ul><li>O'Reilly Media and MediaLive International popularized the term </li></ul><ul><li>Google is now seen as the torch bearer of the term by the media </li></ul>
  4. 4. Web 1.0 vs. Web 2.0 <ul><li>Content distribution </li></ul><ul><li>Organizational identity </li></ul><ul><li>Binary relationship </li></ul><ul><li>Passive reading </li></ul><ul><li>Focus on companies </li></ul><ul><li>Imparting information </li></ul><ul><li>Content created by web coders </li></ul><ul><li>Client server architecture </li></ul><ul><li>ex:- websites </li></ul><ul><li>Content collaboration </li></ul><ul><li>Individual identity </li></ul><ul><li>Communal relationship </li></ul><ul><li>Active writing </li></ul><ul><li>Focus on communities </li></ul><ul><li>Fastening conversation </li></ul><ul><li>Content created by everyone </li></ul><ul><li>Web services architecture </li></ul><ul><li>ex:- blogs, facebook, wikipedia, you tube. </li></ul>
  5. 5. • DoubleClick • Ofoto • Britannica Online • mp3.com • Personal websites • Directories (Taxonomy) • Screen Scraping • Google AdSense • Flickr • Wikipedia • Napster • Blogging • Tagging (Folksonomy) • Web Services Web 2.0 by example
  6. 6. Web 2.0 Top sites
  7. 7. The information ecosystem then vs. now Information is scarce Information is abundant Information is expensive Information is cheap Design for consumption Design for participation Dedicated attention Continuous partial attention
  8. 8. Technologies used by web 2.0 <ul><li>A web 2.0 website may usually feature a number of following techniques: </li></ul><ul><li>Rich Internet application techniques, </li></ul><ul><li>Ajax, Adobe Flash, Flex, Nexaweb, OpenLaszlo and Silverlight and many more. </li></ul><ul><li>Cascading Style Sheet, CSS </li></ul><ul><li>Organization and collection of data in RSS </li></ul><ul><li>Clean and meaningful URLs </li></ul>
  9. 9. Continued… <ul><li>Excessive use of folksonomies (in the form of tags or tagclouds) </li></ul><ul><li>Use of wiki software </li></ul><ul><li>Blog publishing </li></ul><ul><li>Mashups (A mix up of content and Audio usually from different musical style) </li></ul>
  10. 10. Del.icio.us is an Example of a Site that Uses a “Folksonomy” to Organize Bookmarks Tags: Descriptive words applied by users to links. Tags are searchable My Tags: Words I’ve used to describe links in a way that makes sense to me A “folksonomy” is a spontaneous, collaborative work to categorize links by a community of users. Users take control of organize the content together. [
  11. 11. What is AJAX? <ul><li>Ajax is not a technology in itself </li></ul><ul><li>Shorthand for Asynchronous JavaScript and XML </li></ul><ul><li>Removes the need to reload entire web page each time the user makes a change. Increase the web page's interactivity, speed, and usability. </li></ul><ul><li>XML is used as the format for transferring data between the server and client. XML files may be created dynamically by some form of server-side scripting </li></ul><ul><li>The Ajax technique uses a combination of: XHTML and JavaScript. </li></ul>
  12. 12. How it works
  13. 14. Two Sides of Web 2.0 <ul><li>Two-Way Communication </li></ul><ul><ul><li>Creates conversations between people </li></ul></ul><ul><ul><li>Examples </li></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>Wikis </li></ul></ul></ul><ul><ul><ul><li>Photo and video sharing </li></ul></ul></ul><ul><ul><ul><li>Social networks </li></ul></ul></ul><ul><li>Web Services </li></ul><ul><ul><li>Software online </li></ul></ul><ul><ul><ul><li>Gmail </li></ul></ul></ul><ul><ul><ul><li>Google Docs </li></ul></ul></ul><ul><ul><li>Mashups </li></ul></ul><ul><ul><ul><li>Photos overlaid on Google Earth </li></ul></ul></ul><ul><ul><li>Embed services </li></ul></ul><ul><ul><ul><li>Google custom search engine, Google calendar, etc. </li></ul></ul></ul>
  14. 15. How companies can use social networking for marketing ? <ul><li>Some companies have created internal channels of communication such as closed community or a wiki. </li></ul><ul><li>Increasing no. of companies introducing web 2.0 systems that contrbute idea exchange to gather customer insight on what kinds of advertising and practices they prefer. </li></ul><ul><li>for instance, intel’s intelpedia. </li></ul><ul><li>Companies are also making efforts in utilizing social networks for their external marketing </li></ul><ul><li>for ex: P&G has introduced a website. </li></ul>
  15. 16. WEB 2.0 Multi Platform <ul><li>It's a multi-platform service. You can access Google on a PC or on a mobile device like a cell phone. </li></ul><ul><li>It avoids the business model established by the software industry. You don't need to buy a particular software package to use the service. </li></ul><ul><li>Increase transparency in government and organizations. </li></ul><ul><li>More users are connecting to each other and content through networked, peer-driven activities & content </li></ul><ul><ul><li>Linkedin now has service referrals as part of their package </li></ul></ul>
  16. 17. Continued… <ul><li>Web 2.0 is truly two-way </li></ul><ul><ul><li>Marketers need to be very willing to “listen” and receive more than broadcast </li></ul></ul><ul><li>User-generated content may be more valuable to users </li></ul><ul><li>Investment in blog marketing will increase by 22% in 2005 </li></ul><ul><li>The internet is making communication with the masses more accessible than it ever has been before! </li></ul><ul><li>Corporate interests are allocating greater amounts of ad revenue toward the internet. </li></ul><ul><li>Simply Because more and more of peoples designated media time these days is spent online! </li></ul>
  17. 18. Continued… <ul><li>With the growth and expansion of web 2.0 technology Learning new skills and duplicating age old marketing techniques has never been easier or more accessible! </li></ul><ul><li>In 2007 myspace got twice as many page views as google! </li></ul><ul><li>Facebook is adding approximately 1 million new users a month! </li></ul>[
  18. 19. Mobile 2.0 as the future of web2.0 <ul><li>Web 2.0 is no longer considered a purely PC experience. Google has taken notice and created its own mobile phone operating system called Android that takes advantage of the various Google applications popular on the PC such as Google Maps, Google Calendar, Google video etc. In web 2.0 fashion, Google made the decision to allow the Linux-based Android OS to be open source and encourages outside programmers to improve the OS, adding new application. </li></ul><ul><li>  </li></ul>
  19. 20. WEB 3.0 <ul><li>While O’Reilly believes that Web 3.0 is an extension of Web 2.0, believes it will be a third generation web approximately between 2010 and 2020 </li></ul><ul><li>Intelligent Web-Web 2.0 is about social networking and mass collaboration with the blurring of lines between content creator and user whereas Web 3.0 is based on “intelligent” web applications using: </li></ul><ul><li>Natural language processing </li></ul><ul><li>Machine-based learning and reasoning </li></ul><ul><li>Intelligent applications </li></ul>
  20. 21. Continued… <ul><li>Interoperability-By opening up access to information, Web 3.0 applications can run on any device, computer, or mobile phone. Applications can be very fast and customizable. Unlike Web 2.0, where programs such as Facebook and MySpace exist in separate silos, Web 3.0 allows users to roam freely from database to database, program to program </li></ul><ul><li>Distributed databases: Semantic Web will help grow the “World Wide Database </li></ul>
  21. 22. Comparison Comparison of the Technologies Web 1.0 Web 2.0 Web 3.0 Main Technology HTML AJAX Unknown Something like Active X How sites collect data Email Forms Registered data Speed 56k 2.0mb/s or faster Unknown 10.0mb/s More users means More lag Better Value to user Better value to user Data querying Full text search Full text search Full text search+structured graph pattern query lang
  22. 23. Continued… Comparison of technologies Web 1.0 Web 2.0 Web 3.0 Simple definition Interactive web/ visual web Programmable web Linked data web Unit of presence Web page Web service endpoint Data space Data granularity Low Medium high Defining services Search Community(blogs to social networks) find Participation Low Medium high Data referancability Low(documents) medium(documents) High(documents and associated data) Data acessibilty Low Medium(silos) High(no silos)
  23. 25. Conclusion <ul><li>Web 2.0 is defined by a comprehensive set of changes in computer technology, user involvement and web design. New technologies were available which enabled developers to feed information to users in new formats, which were quicker, easier to handle and open to communities. This breakthrough led to a shift in user involvement. Since Web 2.0 there has been much more attention to the way in which information is presented. From static to dynamic content, from left aligned to centre aligned layout, web design needs to be and is adaptable to the content it supports. Web2.0 brought the reader to the forefront. </li></ul>
  24. 26. References <ul><li>Design Patterns and Business Models for the Next Generation of Software </li></ul><ul><li>by Tim O'Reilly 09/30/2005 </li></ul><ul><li>http://oreilly.com/web2/archive/what-is- web-20.html </li></ul><ul><li>Web 2.0 </li></ul><ul><li>From Wikipedia, the free encyclopedia </li></ul><ul><li>http://en.wikipedia.org/wiki/Web_2.0 </li></ul><ul><li>Tim O'Reilly (2005-09-30). &quot; What Is Web 2.0 &quot;. O'Reilly Network. http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html . Retrieved 2006-08-06.  </li></ul><ul><li>What is Web 3.0? The Next Generation Web: Search Context for Online Information </li></ul><ul><li> http://internet.suite101.com/article.cfm/what_is_web_30 </li></ul>
  25. 27. Continued… <ul><li>http://www.scribd.com/doc/22766/Web20-The-Basics </li></ul><ul><li>How To Create Web2.0 Applications Using AJAX And clientside HTTP Requests </li></ul><ul><li>http://www.ajaxlines.com/ajax/stuff/article/how_to_create_web_applications_using_ajax_and_clientside_http_requests.php </li></ul><ul><li>( http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html ) being provided by Tim O’Reilly </li></ul><ul><li>&quot;Wikipedia: social media (9 July 2006),&quot; wikipedia.org, http://en.wikipedia.org/w/index.php?title=Social_media&oldid=62939074 </li></ul><ul><li>http://en.wikipedia.org/wiki/Social_media </li></ul><ul><li>http://www.practicalecommerce.com/articles/295-Have-You-Ever-Wondered-How-a-Website-Works- </li></ul>
  26. 28. <ul><li>THANK YOU… </li></ul>