Online Presence & Blogging 101 For Educators, Students & Developers by Jerome Locson Web Developer/Programmer/Technopreneu...
Outline: <ul><ul><li>Introduction to Online Presence </li></ul></ul><ul><ul><li>Putting up own site </li></ul></ul><ul><ul...
Intro. to Online Presence  <ul><li>… all about using web sites, web technologies or web applications. </li></ul>
Intro. to Online Presence (cont.) <ul><li>Gives you online identity or so called “web presence,” gives you an edge </li></...
Intro. to Online Presence (cont.) <ul><li>Variants:  portfolio sites, corporate profile, personal sites, news sites, etc. ...
Intro. to Online Presence (cont.) <ul><li>An  Internet footprint  is the impact an individual, business, organization or c...
Another example…
Putting up your own website <ul><li>Register a domain name (.com, .net, .org, .me, .ph, etc…) </li></ul><ul><li>Purchase a...
Social Web Bandwagon (Web 2.0) <ul><li>User-oriented, web services, APIs, Widgets & Gadgets, Mashups, Blogs, RSS, Social N...
Social Web Bandwagon (Web 2.0) cont. <ul><li>More examples… </li></ul>
Social Web Bandwagon (Web 2.0) cont.
Social Web Bandwagon (Web 2.0) cont. <ul><li>Web 2.0 is social </li></ul><ul><li>Based on improved network technologies </...
Blogging 101 <ul><li>Blogging plays an important role in most successful online marketing strategies </li></ul><ul><li>che...
What is a blog? <ul><li>“ Blog” is basically a “web log” or online journal </li></ul><ul><li>Requires frequent updating </...
Example:
Blogging… <ul><li>Before blogging came: </li></ul><ul><ul><li>Web page, one way </li></ul></ul><ul><ul><li>Groups/Mailing ...
Why organizations loves blogging? <ul><li>Relatively inexpensive </li></ul><ul><li>Easy to maintain </li></ul><ul><li>Impr...
Some uses of blogs: <ul><li>Small businesses websites </li></ul><ul><li>Corporate communication </li></ul><ul><li>News web...
Benefits of blogging: <ul><li>Forms an online social network </li></ul><ul><li>Shares information easily & quick </li></ul...
Why should you blog? <ul><li>Share thoughts, ideas and information </li></ul><ul><li>Contribute to the community </li></ul...
Commitments: <ul><li>Is blogging right for you? </li></ul><ul><li>How often do you need to post? </li></ul><ul><li>How lon...
Blogging Platforms <ul><li>Wordpress </li></ul><ul><li>Joomla </li></ul><ul><li>b2 </li></ul><ul><li>Boast Machine </li></...
WordPress Admin
Blogger.com Interface
Joomla Admin Area
Niche Blogging <ul><li>A blog of specific genre or category like technology, politics, commentary, news, games, business, ...
YugaTech.com (Philippine Technology)
Cellphone9.com (Mobile Devices)
politicaljunkie.blogspot.com (Politics)
PinoyFoodBlog.com (Food)
Other things to consider… <ul><li>Sources </li></ul><ul><li>Blog Design </li></ul><ul><li>Grow and sustain audience </li><...
Thank you! Question?
Upcoming SlideShare
Loading in …5
×

Online Presence & Blogging 101

612 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
612
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Online Presence & Blogging 101

  1. 1. Online Presence & Blogging 101 For Educators, Students & Developers by Jerome Locson Web Developer/Programmer/Technopreneur Delta IT Consultancy www.jeromelocson.com 09/19/2009 – SFD ’09, Zamboanga City
  2. 2. Outline: <ul><ul><li>Introduction to Online Presence </li></ul></ul><ul><ul><li>Putting up own site </li></ul></ul><ul><ul><li>Joining the social web bandwagon (the web 2.0) </li></ul></ul><ul><ul><li>and, a lot about Blogging </li></ul></ul><ul><ul><ul><li>Introduction to blog </li></ul></ul></ul><ul><ul><ul><li>Blogging Platforms </li></ul></ul></ul><ul><ul><ul><li>Niche Blogging </li></ul></ul></ul><ul><ul><ul><li>Monetizing </li></ul></ul></ul>
  3. 3. Intro. to Online Presence <ul><li>… all about using web sites, web technologies or web applications. </li></ul>
  4. 4. Intro. to Online Presence (cont.) <ul><li>Gives you online identity or so called “web presence,” gives you an edge </li></ul><ul><li>Involves relatively constant communication to your audience </li></ul>
  5. 5. Intro. to Online Presence (cont.) <ul><li>Variants: portfolio sites, corporate profile, personal sites, news sites, etc. </li></ul><ul><ul><li>Portfolio: RJNWorks.com </li></ul></ul><ul><ul><li>Corporate: MegaSardines.com </li></ul></ul><ul><ul><li>Education: AdZU.edu.ph, STI.edu </li></ul></ul><ul><ul><li>Personal: JeromeLocson.com </li></ul></ul><ul><ul><li>Organization: MinOSS.org </li></ul></ul><ul><ul><li>News: Inquirer.net, GMANews.tv, CNN.com </li></ul></ul><ul><ul><li>Networking: Facebook.com, Friendster, MySpace, Mutliply </li></ul></ul>
  6. 6. Intro. to Online Presence (cont.) <ul><li>An Internet footprint is the impact an individual, business, organization or corporation has on the World Wide Web and, practicably, the traceable residue that it leaves behind through this interaction. [wikipedia] </li></ul><ul><li>Your accessibility and availability on the Internet. Your ability to be found easily by viewers. </li></ul>
  7. 7. Another example…
  8. 8. Putting up your own website <ul><li>Register a domain name (.com, .net, .org, .me, .ph, etc…) </li></ul><ul><li>Purchase a web hosting </li></ul><ul><ul><ul><li>Consider bandwidth, space, and technology support which will determine the price </li></ul></ul></ul><ul><ul><ul><li>(Recommended: Linux-based servers) </li></ul></ul></ul><ul><li>Develop from scratch or use existing website platforms </li></ul><ul><li>Or, get a free one </li></ul>
  9. 9. Social Web Bandwagon (Web 2.0) <ul><li>User-oriented, web services, APIs, Widgets & Gadgets, Mashups, Blogs, RSS, Social Networks </li></ul>
  10. 10. Social Web Bandwagon (Web 2.0) cont. <ul><li>More examples… </li></ul>
  11. 11. Social Web Bandwagon (Web 2.0) cont.
  12. 12. Social Web Bandwagon (Web 2.0) cont. <ul><li>Web 2.0 is social </li></ul><ul><li>Based on improved network technologies </li></ul><ul><li>Users can access, share and modify information easily from any location via the Internet </li></ul><ul><li>Available through many devices: WWW, mobile, PC clients </li></ul>
  13. 13. Blogging 101 <ul><li>Blogging plays an important role in most successful online marketing strategies </li></ul><ul><li>cheap/free, easy to setup and use, search engine friend, content-rich, social </li></ul>
  14. 14. What is a blog? <ul><li>“ Blog” is basically a “web log” or online journal </li></ul><ul><li>Requires frequent updating </li></ul><ul><li>Is an online community: blogger/writer and readers </li></ul><ul><li>Posts are your blog entries </li></ul>
  15. 15. Example:
  16. 16. Blogging… <ul><li>Before blogging came: </li></ul><ul><ul><li>Web page, one way </li></ul></ul><ul><ul><li>Groups/Mailing lists </li></ul></ul><ul><ul><li>E-mail </li></ul></ul><ul><li>Again, blogs are popular because: </li></ul><ul><ul><li>Easy to create </li></ul></ul><ul><ul><li>Easy to use </li></ul></ul><ul><ul><li>Free or low cost </li></ul></ul><ul><ul><li>Available to all </li></ul></ul><ul><ul><li>Search-engine friendly </li></ul></ul>
  17. 17. Why organizations loves blogging? <ul><li>Relatively inexpensive </li></ul><ul><li>Easy to maintain </li></ul><ul><li>Improve existing website </li></ul><ul><li>Strengthen identity or brand </li></ul><ul><li>Fresh contents </li></ul><ul><li>Great search engine visibility </li></ul>
  18. 18. Some uses of blogs: <ul><li>Small businesses websites </li></ul><ul><li>Corporate communication </li></ul><ul><li>News websites </li></ul><ul><li>Citizen journalism </li></ul><ul><li>Politics </li></ul><ul><li>Journal of Photos & Videos </li></ul>
  19. 19. Benefits of blogging: <ul><li>Forms an online social network </li></ul><ul><li>Shares information easily & quick </li></ul><ul><li>Foster community </li></ul><ul><li>Promote collaboration </li></ul><ul><li>A resource for authors & readers </li></ul>
  20. 20. Why should you blog? <ul><li>Share thoughts, ideas and information </li></ul><ul><li>Contribute to the community </li></ul><ul><li>Help achieve a goal: exposure </li></ul>
  21. 21. Commitments: <ul><li>Is blogging right for you? </li></ul><ul><li>How often do you need to post? </li></ul><ul><li>How long should my post be? </li></ul><ul><li>How long will it take me to create a post? </li></ul><ul><li>Is it really worthwhile? </li></ul><ul><li>Be authentic. </li></ul><ul><li>Read other blogs. </li></ul>
  22. 22. Blogging Platforms <ul><li>Wordpress </li></ul><ul><li>Joomla </li></ul><ul><li>b2 </li></ul><ul><li>Boast Machine </li></ul><ul><li>Live Journal </li></ul><ul><li>Google’s Blogger </li></ul><ul><li>Typepad </li></ul>
  23. 23. WordPress Admin
  24. 24. Blogger.com Interface
  25. 25. Joomla Admin Area
  26. 26. Niche Blogging <ul><li>A blog of specific genre or category like technology, politics, commentary, news, games, business, fashion, financing, etc. </li></ul>
  27. 27. YugaTech.com (Philippine Technology)
  28. 28. Cellphone9.com (Mobile Devices)
  29. 29. politicaljunkie.blogspot.com (Politics)
  30. 30. PinoyFoodBlog.com (Food)
  31. 31. Other things to consider… <ul><li>Sources </li></ul><ul><li>Blog Design </li></ul><ul><li>Grow and sustain audience </li></ul><ul><li>Monetizing </li></ul><ul><ul><li>Paid Posting (reviews) </li></ul></ul><ul><ul><li>Google Adsense, BlogBankPh, AdBrite, etc. </li></ul></ul><ul><ul><li>Link sponsors </li></ul></ul>
  32. 32. Thank you! Question?

×