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Chapter 4 Part C, Web 2.0 and Social Media for Business, 3rd Edition


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Slides for Chapter 4, Part C of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs

Published in: Education
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Chapter 4 Part C, Web 2.0 and Social Media for Business, 3rd Edition

  1. 1. Web 2.0 and Social Media Business in a Connected World © McHaney and Sachs 2016 Videocasting, Screencasting, and Live Streaming
  2. 2. Closely related to videocasting Screencasting Difference from Videocasting Primary difference is the source of the video. Screen Capture Screencasting digitally captures a computer screen display and stores it in a video file. Anything playing on the computer is captured for editing and rebroadcast. Editing Sophisticated screencasts may include a voice track narration added during screen capture process or afterward during editing. Movie
  3. 3. Bring content to life! Screencasting Incorporate into Videocasts Many videocasts incorporate screen captures for a blended effect. Creating Tutorials Screencasts provide a useful method for demonstrating software usage and creating tutorials. Mobile devices can be used for screencasts too! More Uses Streaming video from webcams can be the source of screencasts. So can examples of websites or any other software in action.
  4. 4. Screen Recorders Webcam viewer allows user to record a personal message from a computer screen Camtasia is a leading tool for Screencasting and screen recording Basic Tools for Screencasting
  5. 5. Brainshark, a cloud-based software system, permits existing static content including PowerPoint slide shows to be transformed into narrated video presentations for online access. Brainshark Transforms Material
  6. 6. Can integrate screencasts and other video material Animoto: Excellent Video Production Tool
  7. 7. Free mobile app! Animoto
  8. 8. Animoto generated video Animoto Sample: When Reality Trumps Virtual
  9. 9. Live streaming video (and audio) is the idea of viewing and broadcasting real time video and/or audio over the Internet. What is Live Streaming?
  10. 10. Live Streaming Real Time Creates real time or synchronous link between viewers and broadcasters. Save Recordings Can also be captured for asynchronous viewing. Television? Web 2.0 equivalent of live television broadcasts except most done without studio equipment and facilities.
  11. 11. 1. Text Chat and Chat Rooms 2. Network Television / Local Access Cable TV Broadcasting 3. One to One Chat / Telephone / Instant Messaging Roots of Live Streaming
  12. 12. Tinychat and other services like it are descended from text and audio based chatroom technologies. This one is primarily used by teenagers and young adults. Many tools like this exist on the Web. Search for ‘video chat rooms’ in Google. Live Streaming Like Text Chat and Chat Rooms
  13. 13. Tiny Chat User Users select the video that will be the focus of their attention. Host Host retains the ability to control who enters the room and broadcasts video. Hosts can come and go and the room remains intact. Interaction Users and host interact with synchronous text, audio and video.
  14. 14.  Used by businesses, not-for-profit organizations, and various companies to broadcast live events, stream presentations, publicize album releases, offer training/instruction, and provide question and answer venues for a variety of authors, musicians, and celebrities.  Cutting edge businesses in entertainment and music industries are the largest share of commercial clients for these types of websites.  Social live streaming recognized as a powerful new way to reach customers, potential customers, and other stakeholders. Business Uses of Chat Rooms
  15. 15. Live Streaming like Network TV Emulates TV Live streaming techniques emerged in venues that emulate traditional television broadcasting. Public Access TV Model Web sites such as VaughnLive.TV and UStream enable users to create channels and broadcast shows reminiscent of public access cable television. Variety Variety of tools and video enhancement support capabilities added to make broadcasts more professional in appearance.
  16. 16. Example: VaughnLive.TV
  17. 17. Venues such as video game broadcasting are becoming popular. Example: VaughnLive.TV
  18. 18. High school music program broadcast. Example: VaughnLive.TV
  19. 19. USTREAM Broadcast Schedule Provides an embeddable video player and broadcast schedule similar to a cable TV guide. Blog Interface Provides ability to create live video programs that can be inserted into any blog or website with tools to archive and replay past programs.
  20. 20. Synchronous online video has become widely available and easy to incorporate into blogs, Websites and specialty sites. This trend portends the rapidly approaching era of Internet television. This means every business and person will have the means to develop and broadcast their own video programs. USTREAM recently purchased by IBM Internet TV
  21. 21. Livestream Takes a Community Approach to Broadcasting
  22. 22. Live Streaming Like 1:1 Chat, Telephone, or IM  YouCams provides tools for embedding live streaming into existing Website structures.  Has been marketed as a Webcam chat widget with capabilities.  Works best from an established Website with preexisting audience and focus on smaller groups.  Capability to enable groups to watch YouTube videos and see participant reactions in real time.
  23. 23. Allows for real-time audio, video, and IM communication with anyone around the world Enables conference calls and an effective meeting venue Skype Photo from: Skype
  24. 24. Provides a Video Conference Experience Online
  25. 25. • Live broadcasting (synchronous) - Stream live video from user's video capture device. • Scheduled broadcasting (asynchronous) – Allows video to be rebroadcast at a predetermined time. • On-demand broadcasting (asynchronous) – Users determine the time when they will view the broadcast. • Embedded live player – Allows the video producer to embed a customized video player displaying live video. Usually the embedded player will be inserted into an existing Website or blog. Typical Live Streaming Features
  26. 26. Typical Live Streaming Features (Continued) • Embedded recorded player – Permits the video producer to embed a customized video player displaying pre-recorded or archived video. Multiple participants – Allows more than one broadcaster to participate in a video presentation session. • Integrated text messages – Provides facility for viewers to interact with broadcasters or each other via text messages typed into a common interface during a video broadcast. • Integrated audio chat – Provides the facility for viewers to interact with broadcasters or each other via audio chat spoken during a video broadcast.
  27. 27. Typical Live Streaming Features (Continued) • Integrated video chat – Provides the facility for viewers to interact with broadcasters or each other via video chat during a video broadcast. • Webcam capture – Some live streaming Websites provide the capability of direct video capture. • Audio capture – The capability of direct audio capture is a feature on some live streaming websites • Mobile device capture – Another feature of some live streaming Websites includes the capture of video or still photos from a mobile smart device.
  28. 28. Typical Live Streaming Features (Continued) • Import video – Many live streaming sites have the capability of importing existing video. • Import digital images – Photographs, illustrations, graphics and other artifacts can be uploaded or pulled from other Websites for use in live streaming. • Import audio tracks – Music and other audio tracks often can be acquired from Websites, computers, mobile devices or storage devices. • Titles and transitions – Live streaming sites often contain tools for adding header screens and building transitions for broadcasts or stored video footage.
  29. 29. • A variety of other tools are appearing • BlogTalkRadio ( seeks to emulate talk radio but uses blog technology (coupled with audio streaming and video streaming---mostly on the advertisements) to provide content. • A search on Google will locate dozens more services related to video and audio live streaming. Live Audio Streaming Services
  30. 30. Emulates Radio with personalization and customization Pandora Radio and Spotify
  31. 31. Popular texting and phone app that enables people to communicate over the Internet. WhatsApp Vastly Popular Over 700 Million users in January, 2015 and during 2016 approached 1 billion users world-wide 38. This makes WhatsApp the world’s largest online messenger app. Saves Money This saves money for phone users who typically talk over cellular networks. It is free to download and allows users to send text messages, images, audio and video over the Internet. Capabilities As group chatting, voice messages, location sharing, and an interface to phone systems
  32. 32. WhatsApp: Business Implications Tool for Internal Team Communication Many people already use WhatsApp and are willing to set up groups for business communication. This permits texting and calls within a team. Customer Communication Small businesses are using WhatsApp to cut the cost of phone calls. This is particularly true for those wishing to make international calls. Customer Support A number of new tools are appearing that integrate WhatsApp into their customer support platforms. Marketing and Promotion Some businesses have created an operating model heavily integrated with WhatsApp. Examples exist for maid services, Uber and Airbnb operators and others.
  33. 33. Developed in China and has more than 10 million business accounts. WeChat: Competitor of WhatsApp
  34. 34. Chapter 4 Summary Web 2.0 Web 2.0 applications have moved the power of live audio and video broadcasting into the hands of businesses and individuals. Web 2.0 broadcasts range from people speaking into their Webcams to sophisticated digital productions beginning to rival Hollywood capabilities. Business Implications Businesses can reach their customers and stakeholders in real time and create archived material for later use. Businesses now have the opportunity to personalize their communications and operate at different levels to achieve their goals and objectives. Technology Convergence Convergence moves the best facets of many services into platforms with components derived from chatrooms, radio, television, blogs, video sharing sites and other traditions.
  35. 35. Contact: Roger McHaney, Kansas State University,