4. What’s trending on social media?
Billy Ray Cyrus
National Corvette Museum
Josh Homme
Kim Kardashian
Shaun White
Katy Perry
#OneOfMyFavoriteMoviesIs
#MtSWISHMore
#SelenaNeoLaunch
You Got Served
#iHeart1D
Czechs
#thankswingman
Leadership
iPad
Cloud Computing
Employee Engagement
Online Advertising
Self-esteem
Web marketing
Internal Communication
Business
Real Estate
5. 300+ Million Professional Members
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Asia Pacific
50+ Million
Australia
6+ Million
New Zealand
1+ Million
6. For our members
Identity Networks Knowledge
The professional
profile of record
Connect all of the
world's professionals
The definitive professional
publishing platform
Our mission: Connect the world's professionals to make them more productive and successful.
Five years ago, when we drafted this mission, LinkedIn had just over 30M members (among an addressable audience of 600M knowledge workers.) We closed 2013 with nearly 10x that figure, 277M, and are growing at the fastest absolute rate of growth in our history.
DUARTE
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CONTENT
In February we passed the 50 million member mark in Asia-Pacific.
Back in late October we announced we’d passed 5 million members in Australia and
in November we announced we’d passed the 1M member mark in New Zealand
Aus - http://press.linkedin.com/News-Releases/321/LinkedIn-Announces-5-Million-Members-In-Australia-Marking-Record-Year-Of-Growth
APAC - http://press.linkedin.com/News-Releases/328/LinkedIn-crosses-50-million-member-mark-in-Asia-Pacific
NZ - http://press.linkedin.com/News-Releases/323/LinkedIn-Announces-One-Million-Members-in-New-Zealand
Our immediate to intermediate term focus (one to three years) will be to continue to invest in the same value propositions that got us to where we are today
With regard to our members, we'll continue focusing on helping them build their:
1. Professional identity (who they are)
2. Networks (who they know)
3. Knowledge (what they know)
The professional profile of record: enabling our members to connect, find and be found
The professional profile of record: enabling our members to connect, find and be found
Connecting all of the world’s professionals, all 600 million knowledge workers and increasingly students or pre-professionals
We also just introduced INFLUENCERS. Let’s take a look at Richard Branson as an example; he already has 300,000 followers! We now offer the opportunity to follow certain members, and those members can add long-form narratives to their profiles… it doesn’t have to be a short update as was the case previously.
In the week and a half that he gained 300,000 followers, he’s had 12,000 likes, and 5000 comments… now that’s the kind of engagement we’re looking for!
Our vision: Create economic opportunity for every member of the global workforce – all 3 billion
We think about economic opportunities in three distinct ways.
For those who are unemployed, it's about finding work.
For those who are gainfully employed, but uninspired by what they're doing, it’s about realizing your dream job
For those who are already in their dream job, it’s about being great at that work and once you achieve greatness, it’s about giving back and sharing your insights and your perspective with others who aspire to be great as well.
Our dream is to help people more easily navigate this increasingly challenging 21st century global economy by developing the world's first economic graph, i.e. we want to digitally map the global economy and in doing so, create economic opportunity for every one of the 3B people in the global workforce.
We want to create a digital profile for every member of the global workforce
We would like there to be a digital profile for every company in the world, and who you know at those companies up to three degrees to help you get your foot in the door.
We would like to have a digital representation of every job offered by these companies, full-time and part-time for profit and volunteer.
We would also like there to be a digital representation of every skill required to obtain these jobs.
And a presence for every higher educational organization and learning and development tool that would enable the members to obtain those skills.
And lastly, we want to be in a position where we can overlay the professionally relevant knowledge for every one of those individual members, companies and universities to the extent they want to share it. Then we want to step back and allow capital, all forms of capital, intellectual capital, working capital and human capital to flow, to where it can best be leveraged and in doing so, help lift and transform the global economy.
We first started painting a picture of this vision roughly three years ago. And at that time, it was just that: A vision. But a funny thing happened over the last five years. Our vision started to become a reality:
~280M members, 200+ countries, 20+ languages
3.5M active company profiles
300k jobs
Tens of thousands of standardized skills, 3B+ endorsements
24K+ schools
Billions of weekly updates, 1.5M Groups,15M presos on Slideshare, Pulse, Influencers
The only thing standing in the way of our vision being realized is scale, and that will come with time. Over next ten years, the economic graph will be a reality and it will forever change the way talent connects with opportunity (can add examples of closing the skills gap, students determining their path, economists doing research, etc.)
The only thing standing in the way of our vision being realized is scale, and that will come with time. Over next ten years, the economic graph will be a reality and it will forever change the way talent connects with opportunity.