PPT for class

1. Professional Branding & Networking on LinkedIn
Jeff Kotuby
COMM 5010

2. Agenda
 Profile Management
 Why spend time on your profile?
 Establishing a professional look & feel
 Building a Network
 Posting Content
 Searching for Jobs

3. “To connect the world’s professionals to
make them more productive and successful”
 332 Million Worldwide users
 2 new members per second
 67% of users from outside of the United States
 U.S. and Canada make up largest user base (109 Mil.)
 45% of users view LinkedIn on the mobile app

4. Establishing Your LinkedIn Identity
 Some believe your LinkedIn profile is your online
resume
 In reality, it is your online persona
 Use a good, professional photo
 A headshot, not a camping trip photo
 Use up-to-date contact information
 3 most important
 Use a custom LinkedIn URL

5. Establishing Your LinkedIn Identity cont’d
 Add as much media as possible to your profile
 Slideshare, Video, Website links, etc.
 Especially useful for those in fields where visuals are
key
 Chefs, Reporters, Artists, etc.
 Be sure to include your educational history
 Be sure to include your alumni network
 List any charity work, causes you care about

6. Building Your Network
 Friends and Family
 Educational Affairs
 People you had classes with, took classes with, went
during the same years
 Work Experience
 People you worked with, for, or at the same company
around the same time
 Public Service
 People who you’ve volunteered with, share the same
passions

7. Networking cont’d
 Utilize the “Who’s Viewed My Profile” tool
 Join a group
 Find your “business cards”
 “People you may know”

8. Short Clip
 https://www.youtube.com/watch?v=fdkOo9zlyF8

9. The Introduction
 Allows users to connect mutual friends or contacts
 Done through the InMail service provided by
LinkedIn

10. Publishing Content
 Much like Facebook & Twitter, LinkedIn has an
update feature; Allows users to publish content
 Helps users build on their reputation even if they lack
a website
 Can establish yourself as a thought leader in your
industry
 Users can even add rich media to an update
 Share an inspirational quote, a great moment from work,
a great article, etc.

11. Finding a Job
 LinkedIn doubles at a networking tool and a hiring
tool
 Hiring managers can see how you’re connected to
others in the industry; see how you stack up vs.
others
 LinkedIn provides alerts for new jobs being posted
with keywords you specify
 Research and follow companies in your industry

12. Discussion Questions
 1) How important is networking? Have you used
networking to get the position you have now?
 2) Do you use LinkedIn? How in-depth is your
LinkedIn profile?
 3) Has this presentation motivated you to use
LinkedIn more?