2014 linkedin company presentation
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LinkedIn Company Presentation
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2014 linkedin company presentation
- 1. Presented by Ben Gould
- 2. Our mission Connect the world’s professionals to make them more productive and successful
- 3. “If you can dream it, you can accomplish it.”
- 4. What’s trending on social media? Billy Ray Cyrus National Corvette Museum Josh Homme Kim Kardashian Shaun White Katy Perry #OneOfMyFavoriteMoviesIs #MtSWISHMore #SelenaNeoLaunch You Got Served #iHeart1D Czechs #thankswingman Leadership iPad Cloud Computing Employee Engagement Online Advertising Self-esteem Web marketing Internal Communication Business Real Estate
- 5. 300+ Million Professional Members Pull slide 2 of reference slides and adjust to fit 16x9 This slide is the first part of the animation. Mask part needs to be this blue and not black. Asia Pacific 50+ Million Australia 6+ Million New Zealand 1+ Million
- 6. For our members Identity Networks Knowledge The professional profile of record Connect all of the world's professionals The definitive professional publishing platform
- 7. Identity The professional profile of record
- 8. Start with YOU What do people look for in a profile?
- 9. The Structure of Your LinkedIn Profile Profile Picture Headline Public URL Recent Activity
- 10. The Structure of Your LinkedIn Profile Summary Experience
- 11. The Structure of Your LinkedIn Profile Summary Headline Causes you support Skills
- 12. The Structure of Your LinkedIn Profile Education & Additional Info Recommendations
- 13. The Structure of Your LinkedIn Profile Connections Groups you’ve joined
- 14. The Structure of Your LinkedIn Profile Summary Headline
- 15. Networks Connect all of the world’s professionals
- 16. Knowledge The definitive professional publishing platform SlideShare Groups Pulse Influencers
- 17. Influencers: People Follow & long-form content 2,260,690 followers 22,,336600,,669900 ffoolllloowweerrss LLiikkee ((1133,,662200)) •• CCoommmmeenntt ((55,,771122)) •• SShhaarree
- 18. The next decade
- 19. Our vision Create economic opportunity for every member of the global workforce
- 20. Create economic opportunity Find work Be great at what Realize your dream job you do
- 22. 300M Members
- 23. 3.5M Active company profiles
- 24. 300K Jobs
- 25. 3B+ Endorsements
- 26. 24K Schools
- 27. Billions of network updates
- 28. Connecting talent with opportunity at massive scale Members Companies Jobs Skills Schools Updates
- 29. Let’s hear from Roshni, one of our LinkedIn members
Editor's Notes
- Our mission: Connect the world's professionals to make them more productive and successful. Five years ago, when we drafted this mission, LinkedIn had just over 30M members (among an addressable audience of 600M knowledge workers.) We closed 2013 with nearly 10x that figure, 277M, and are growing at the fastest absolute rate of growth in our history.
- DUARTE Depict ANZ as subset of APAC during the build CONTENT In February we passed the 50 million member mark in Asia-Pacific. Back in late October we announced we’d passed 5 million members in Australia and in November we announced we’d passed the 1M member mark in New Zealand Aus - http://press.linkedin.com/News-Releases/321/LinkedIn-Announces-5-Million-Members-In-Australia-Marking-Record-Year-Of-Growth APAC - http://press.linkedin.com/News-Releases/328/LinkedIn-crosses-50-million-member-mark-in-Asia-Pacific NZ - http://press.linkedin.com/News-Releases/323/LinkedIn-Announces-One-Million-Members-in-New-Zealand
- Our immediate to intermediate term focus (one to three years) will be to continue to invest in the same value propositions that got us to where we are today With regard to our members, we'll continue focusing on helping them build their: 1. Professional identity (who they are) 2. Networks (who they know) 3. Knowledge (what they know)
- The professional profile of record: enabling our members to connect, find and be found
- The professional profile of record: enabling our members to connect, find and be found
- Connecting all of the world’s professionals, all 600 million knowledge workers and increasingly students or pre-professionals
- We also just introduced INFLUENCERS. Let’s take a look at Richard Branson as an example; he already has 300,000 followers! We now offer the opportunity to follow certain members, and those members can add long-form narratives to their profiles… it doesn’t have to be a short update as was the case previously. In the week and a half that he gained 300,000 followers, he’s had 12,000 likes, and 5000 comments… now that’s the kind of engagement we’re looking for!
- Our vision: Create economic opportunity for every member of the global workforce – all 3 billion
- We think about economic opportunities in three distinct ways. For those who are unemployed, it's about finding work. For those who are gainfully employed, but uninspired by what they're doing, it’s about realizing your dream job For those who are already in their dream job, it’s about being great at that work and once you achieve greatness, it’s about giving back and sharing your insights and your perspective with others who aspire to be great as well.
- Our dream is to help people more easily navigate this increasingly challenging 21st century global economy by developing the world's first economic graph, i.e. we want to digitally map the global economy and in doing so, create economic opportunity for every one of the 3B people in the global workforce. We want to create a digital profile for every member of the global workforce We would like there to be a digital profile for every company in the world, and who you know at those companies up to three degrees to help you get your foot in the door. We would like to have a digital representation of every job offered by these companies, full-time and part-time for profit and volunteer. We would also like there to be a digital representation of every skill required to obtain these jobs. And a presence for every higher educational organization and learning and development tool that would enable the members to obtain those skills. And lastly, we want to be in a position where we can overlay the professionally relevant knowledge for every one of those individual members, companies and universities to the extent they want to share it. Then we want to step back and allow capital, all forms of capital, intellectual capital, working capital and human capital to flow, to where it can best be leveraged and in doing so, help lift and transform the global economy.
- We first started painting a picture of this vision roughly three years ago. And at that time, it was just that: A vision. But a funny thing happened over the last five years. Our vision started to become a reality: ~280M members, 200+ countries, 20+ languages
- 3.5M active company profiles
- 300k jobs
- Tens of thousands of standardized skills, 3B+ endorsements
- 24K+ schools
- Billions of weekly updates, 1.5M Groups,15M presos on Slideshare, Pulse, Influencers The only thing standing in the way of our vision being realized is scale, and that will come with time. Over next ten years, the economic graph will be a reality and it will forever change the way talent connects with opportunity (can add examples of closing the skills gap, students determining their path, economists doing research, etc.)
- The only thing standing in the way of our vision being realized is scale, and that will come with time. Over next ten years, the economic graph will be a reality and it will forever change the way talent connects with opportunity.