The document provides instructions for non-profits on how to succeed on the GlobalGiving crowdfunding platform. It outlines the sign up process, due diligence requirements, how to post engaging projects, tips for life on the platform like using project updates, and information on campaigns. The goal is to help non-profits effectively utilize the platform to fundraise and further their social missions.

3. Click the Non-profits button on our homepage (www.globalgiving.org):

17. How To Write Engaging Project Descriptions 1. Make the project title clear, concise & descriptive Good Title: Restore eyesight to 500 Nepalese villagers Bad Title: Protect the CBB biosphere 2. Tell donors how they can help Three donation options less than $100 Provide a range—You never know! 3. Be the eyes for your potential donors Pictures: Close-up face(s) Choose main photo with care *SPECIFIC *PERSONAL

18. How To Write Engaging Project Descriptions 4. Have a clear, concise summary of your project Appears on top of page & in search results 5. Ensure your project description is easy to understand Donors: Most important info on GG Clear description of activities & the impact donations will have 6. Set a realistic funding goal Donors respond to smaller goals ($5,000, $7,000, $13,000) If you get fully funded, you can always post another project(s) *SPECIFIC *PERSONAL

19. Donors’ eyes go here first Minimum donation: $10 Median donation: ~$50 Average donation: $194

21. Above-the-fold view

29. ~40% succeed

30. The rest can try again

32. The “Critical Exposure” Approach Champion Champion Champion Champion Champion Champion Champion Critical Exposure

33. The “Critical Exposure” Approach “ The GlobalGiving Challenge has been a great way for Critical Exposure to engage and expand our circle of supporters while raising vital funds…” $15,600 from 614 donors $4,000 in prize money from GG

34. The next Open Access Challenge will be in August

39. A good project update “ The violence that has erupted in Kenya following the disputed Presidential Election has resulted in tragic loss of life and a massive problem of internal displacement. More than 250,000 innocent Kenyans have had to flee their homes - simply because of their tribal origins. All the Alive & Kicking balls that you are currently purchasing are being sent to the camps that have been set up to provide shelter for the displaced. Kenya Red Cross, who are overseeing the camps, have been given 200 balls so far, and 70 balls have been sent independently - 20 to a camp alongside Kibera in Nairobi, and 50 and a larger camp in Kitale. According to our friends at the Red Cross, until the balls arrived, there was little else for the children to do to help pass the long hours in their temporary homes. So thank you all for making this possible.” A donor’s comment: Martin, thank you SO much for providing this update. With the unrest you are experiencing, it is good to know both how the funds are being used and also that the soccer balls are making a truly tragic situation even a little bit better for the kids. Problem

42. Browsing results... Results are ranked by popularity among givers and by your use of GG

44. How to build relationships, one donor at a time

47. Facebook is a good relationship building tool

48. “ Friend” him and look at his 359 friends for someone whom you already know. Add context to your thank you email.