This document introduces Charitable.org, a platform that aims to accelerate philanthropy in India by connecting donors, volunteers, NGOs, and causes. It notes that while India sees growing philanthropic efforts, the impact is below average due to lack of credibility of organizations, awareness among donors, and collaboration. Charitable.org seeks to address these issues by becoming a centralized hub where stakeholders can connect and work together more effectively to make a real impact on society. The platform charges minimal commissions on larger donations to support website maintenance and promotion. It projects rapid growth in NGO membership and funds raised over the next five years.

1. C H A R I T A B L E
Empowering you to bring the change
Charitable.org

2. We, the working class of India, are aware of various problems Indian society is
facing today and feel obliged to fix them. And it is evident in our philanthropic
efforts.
43% individual donors are
willing to increase their
philanthropic efforts.
B/w 2011-2016, India
observed a growth of 44%
among individual contributors.
● Source: Bain Philanthropy Report
Philanthropy in India: A Brief

3. Indian’s philanthropic efforts are larger than that of nations with same level of
prosperity as India; even exceeds some developed nations’ philanthropic efforts.
GDP per capita ($ thousands)
%ofadultpopulationdonatingmoney
80
40
60
60
20
US ●● UK
Australia ●
Iceland ● ● Ireland
● Denmark
New Zealand ●
Spain ●
● Italy
● PortugalBrazil ●
Mexico ●
China ●
Ukraine ●
El Salvador ●
● Niger
● Turkey
● Czech Republic
Uruguay ●
Israel ●
Slovenia ●
India ●
● Source: Bain Philanthropy Report
Leading in kindness
4020

4. Helping hand’s challenge
Despite positive attitude & growth, impact of India’s philanthropic efforts fall
below avg. on various socio-economic indicators because of following reasons:
Lack of credibility
of organizations – be it
about transparency,
trust, or ability to make
an actual impact –
make many donors
reluctant towards
donating.
Lack of awareness
among donors about
different ways – giving
time, using skills, &
providing intellectual
inputs – they can
contribute towards the
causes they believe in.
Lack of collaboration
– between NGOs, and
between individuals &
NGOs – is making our
philanthropic efforts
much less impactful
than what they actually
could be.

5. With Charitable, our goal is to make India’s philanthropic efforts more
connected, more aware, more credible; thus, more impactful. We aim to become
a centralized hub where philanthropists (individuals & groups) and NGOs can
connect to work together and make a real impact on the society.
Charitable.org: Accelerating change
Education
Challenged
Minority
Environment & Animal Rights
Human Rights
Health
Individuals
Groups / Organizations
Partners / Influencers
Volunteers

6. Business Model
Donated Amount Commission
Up to INR 5,000 0%
INR 5,000 - 50,000 5%
Above INR 50,000 10%
We strive to act & work like a charity, and charge a minimal commission fee only
on larger donation - for website maintenance and its promotion.
Here is the cost breakdown:

7. With Charitable, connecting and contributing to the causes you believe in
becomes as easy as shopping online.
%
Donors Charitable Charities
Small, Optional
Commission
How it works for donors

8. Benefits for donors
Easy to find and connect
with local charities and
make donations.
Assurance that your
donation will be used for
the right causes.
Contribute in different
ways - donor, volunteer
advisor, partner, & more.
Make the change that you
always wanted to see in
the world around you

9. How it works for charities
Our goal is to empower charities driven by people who believe in good.
Therefore, we onboard young & promising charities after rigorous check.
Get
verified
Apply to become
a partner
Become a certified partner to connect with donors, volunteers, and more...

10. Benefits for Charities
Better visibility among
individual contributors
and potential partners
On-site promotion for
better exposure and
more donations.
Greater local reach and
exposure through
detailed Charity page
Donation and campaign
management tools to
improve performance

11. Market Potential
By 2025, India’s working class will grow to 1.1 billion
India’s Largest charity marketplace has only 200 NGOs
There are more than 31 lack charities in India
Only 50% donor are assured of right usage of their donation

12. Growth Projections
In next 5 years, Charitable.org aims to onboard 5000 NGOs from across India working in 7
focus areas namely Education, Women Upliftment, Differently Abled Welfare, Senior Care,
Medicine, and Child Safety.
Year Member NGOs Funds raised (mn) Profits (mn)
2017 150 10 2
2018 1000 600 100
2019 2200 1000 200
2020 4500 2500 500

13. Partners
Community Reach Transaction
Partnership with senior
groups.
College and university
campaigns.
Collaboration with
artists and activists.
Mobile wallets like
PayPal.
Shopping centers like
malls.
Corporate buildings like
DLF.

14. Government & Corporate Partnerships
Charitable.org is
seeking support
from local and
central government
bodies to widen its
reach.
We aim to share our
technology and tools
with government
organizations to help
them improve
penetration.
We will help India’s
growing corporate
explore CSR
activities in local
communities and
vulnerable societies.

15. HELP US HELP YOU BRING THE CHANGE
Charitable.org