SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Strategy Playbook

by Head of Strategy  at CreateThe Group on Mar 15, 2013

  • 22,737 views

Designing adaptive strategy for creative agencies in the digital world.

Designing adaptive strategy for creative agencies in the digital world.

Statistics

Views

Total Views
22,737
Views on SlideShare
9,788
Embed Views
12,949

Actions

Likes
172
Downloads
663
Comments
7

49 Embeds 12,949

http://anaandjelic.typepad.com 5165
http://www.adverblog.com 4118
http://www.collings.co.za 1932
http://unplanned.com.br 792
http://jthcurated.wordpress.com 130
http://blog.kutayates.com 127
https://twitter.com 99
http://feedly.com 97
http://dgwk.ru 71
http://thewheatandthechaff.wordpress.com 71
http://www.allnerdeverything.com 49
http://patrickcollings.blogs.com 48
http://eatstrategy.com 38
http://inspiration-hub.tumblr.com 36
http://lisamariechen.tumblr.com 31
http://digg.com 24
http://abtasty.com 19
http://pinterest.com 14
http://jangovaert.wordpress.com 12
http://charlottesweblog.tumblr.com 9
http://memit.com 8
http://www.anaandjelic.typepad.com 6
https://www.rebelmouse.com 6
http://newsblur.com 5
http://www.pinterest.com 4
http://www.shareist.com 3
http://radarda.tumblr.com 3
http://translate.googleusercontent.com 3
http://oughta.shareist.com 3
http://www.ghosydney.com 3
http://cloud.feedly.com 2
http://reader.aol.com 2
http://www.365dailyjournal.com 2
http://meltwaternews.com 2
http://www.gizoogle.net 1
http://brandonxoliver.tumblr.com 1
http://www.linkedin.com 1
http://www.inoreader.com 1
http://pinterest.com&_=1363585515346 HTTP 1
https://www.facebook.com 1
http://unique 1
http://webcache.googleusercontent.com 1
http://www.newsblur.com 1
http://www.facebook.com 1
http://t.co 1
http://10.117.9.3 1
http://feeds.feedburner.com 1
http://onebigshift.tumblr.com 1
http://www.google.co.za 1
More...

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

17 of 7 previous next Post a comment

  • fabianocoura Fabiano Coura, Head of Strategy at R/GA It is so nice when you have the chance to connect with somebody who share the same thoughts and beliefs :) This is definitely the way to go. We are being commoditized in the same speed that our client businesses are. Too sad to see that only few players in our industry are getting the message... Congrats for your work. Keep walking :) 1 month ago
    Are you sure you want to
    Your message goes here
    Processing…
  • igorsaraiva Igor Saraiva, Strategic Designer at PorQueNão? nice insights. great design thinking approach. 2 months ago
    Are you sure you want to
    Your message goes here
    Processing…
  • lewisusauk Mark Lewis, Group Strategy Director at Goodby, Silverstein & Partners Ana - this is very interesting but it seems like a lot of what you're suggesting is a) selling strategy as a stand along offering and b) a healthy dose of comms planning ideas (with maybe a little bid of production innovation thrown in).

    I'd challenge the feasibility f this in terms of agency culture and financial models. Agencies make money through production. Strategy is a lower margin business with lower repeat buying, more selling effort etc. Very few agency lead consultancies have genrated significant revenue because they haven;t got the resources or attention they need.
    2 months ago
    Are you sure you want to
    Your message goes here
    Processing…
  • slatour21 Stephanie Latour, Digital Marketing Thinker at Lolë So true. Thanks to share. 1 year ago
    Are you sure you want to
    Your message goes here
    Processing…
  • stuntbikehamster Lyndon Williams, Senior Planner at R/GA Hell, yes! 1 year ago
    Are you sure you want to
    Your message goes here
    Processing…
  • cceel Cécile Bernardet, Product manager at ANTVOICE GROUP yes! 1 year ago
    Are you sure you want to
    Your message goes here
    Processing…
  • sensensons sensensons at sensensons Very, very, very interesting ! Thx for sharing this. 1 year ago
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Strategy Playbook Strategy Playbook Presentation Transcript