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Identiture Client Guide
This Client Guide contains material that is proprietary and confidential. It may be copyright material of Identiture
Communications® protected by other intellectual rights. It can only be reproduced with express permission of
Identiture Communications®.

© 2010 Identiture Communications®. All Rights Reserved.
Identiture Client Guide
contents

                                 Brands in the Future Tense


                                 About Identiture


                                 Creating Value



                                 Our Vision



                                 Core Services


                                 Ideation Process


Sensory Branding+Future Design   Talent Segmentation

Creating Future Brands
                                 Conclusion
brands in the future tense

                               The endless multiplication of channels and media
                               fragmentation has led to growing indifference, cynicism and
                               distrust from consumers over overt persuasion attempts,
                               particularly teenagers and young adults.

                               Brands are moving away from commercial communication,
                               and investing more in building story-telling platforms. Any
                               company that wants to be taken seriously needs to ask: “What
                               is our story? What do we want customers to know about us?
                               How do we engage them as fans of our products + services?

                               Recent breakthroughs in smell and sensory technologies have
                               redefined the shift by brands to integrate all five senses in their
                               branding efforts, rather than limiting it to visual + verbal
                               communications. Brands that adopt the shift to sensuality and,
                               combine good storytelling with interactive conversations, will
                               no doubt enhance their equity.

                               At Identiture, we partner with progressive organizations to
                               adapt + calibrate fully to these cultural changes. An interesting
                               future indeed!

                               Regards.

                               Franklin Ozekhome
                               CEO+Chief Storytelling Officer
                               Identiture




!dentiture Client Guide 2010
About Identiture




                         Identiture® is an Innovation Company with an integrated offering that delivers great brand
                         experiences at every touchpoint. Our focus: Creating Future BrandsSM that continually remain
                         relevant to consumers in the digital world.

                         We achieve this by re-imagining existing current business models and designing cool brands,
                         products and services that totally transform the consumer experience.

                         By harnessing the power of strategic planning + creative design, we are changing the world’s view
                         of branding and brand management, and creating unique brand cultures, identities + values that
                         are of importance to people globally. We partner with like-minded clients to inspire consumers
                         beyond functional needs, by building TIMELESS brands that are relevant today, tomorrow and in
                         the future.

                         We are the world’s première Sensory Branding + Future DeSign AgencyTM.




!dentiture Client Guide 2010
Sensory Branding+Future Design




                         Sensory Branding+Future DesignTM describes our proprietary process, which involves the application
                         of trend analytics, strategic planning, innovation and creative expertise to the brands we work on.

                         It combines the dynamic cocktail of forecasting, emotional branding and sensory experience.

                         We see this process as a ground-breaking approach to delivering 100% brand value for our clients.

                         We ensure that our clients’ brands adopt key sensory attributes required to compel human desire,
                         approval, acceptance + endorsement. They are combined with creative executions that are forward-
                         looking, and designed to inspire consumers to react positively to the brand message.

                         Some organizations that use our services include Good Burger, Seed Media, Crave Foods, and
                         SignaPay.




!dentiture Client Guide 2010
In Your Best Interest!




                         Every business seeks to communicate + interact with their target audience, and to successfully
                         market their brands, products and services.

                         We collaborate with individuals, start-ups and organizations that require strategic partnership,
                         business focus, brand innovation + creativity.

                         We fuel their passion and empower them by offering strategic planning + business solutions that
                         are ideas-driven and results-oriented.

                         Helping clients achieve their long-term business goal is inherent in our attitude and way of life.

                         Our business suite + services portfolio have been designed to suit the diverse demands of
                         up-and-coming entrepreneurs, new and emerging businesses, private + public institutions, small
                         business owners, non-governmental and youth organizations.

                         We work within marketing budgets of every client, providing consultation + qualitative services for
                         their business needs.




!dentiture Client Guide 2010
Creating Value




                               By putting together a series of new systems
                                and technologies, Identiture can produce
                               and deliver local, national and international
                                  campaigns at a fraction of the normal
                                     cost, whilst enhancing creative
                                        quality + strategic output.




!dentiture Client Guide 2010
Our Vision




                                “To the marketplace bybusinessestheir brand value + brand
                                 in
                                     empower small
                                                          increasing
                                                                     seize new opportunities

                                 equity in order to bring about economic and societal change.”




                                                                To achieve this vision:


                               We offer a comprehensive brand innovation program across all media – both on and off-line.

                       We possess industry knowledge + service offerings in the five critical areas of research, strategy, design,
                                                           engagement and marketing.

                          We proffer a global outlook that combines local business insight, multinational brand management
                                                            expertise + professional service.




!dentiture Client Guide 2010
What We Do



        Brand Research
        Employing qualitative resources to cover market and                     Brand Research
        consumer insights that provide knowledge for business                  Cultural + Trend Analysis
        opportunities+ growth.                                          Market Analytics + Consumer Insight
                                                                   Business Intelligence + Opportunity Assessment
                                                                                 Competitive Analysis
        Brand Strategy
        Employing proprietary tools to map the brand’s future
        role in line with the overall business strategy.                        Brand Strategy
                                                                           Brand Idea + Brand Positioning
                                                                                 Brand Architecture
                                                                         Innovation + Product Development
        Brand Design
        Employing intelligence + insight with imagination and                     Brand Design
        craft, to visually + verbally capture the brand strategy
                                                                          Brand Identity + Design Systems
        and bring it to life.
                                                                        Brand Collateral + Touchpoint Design
                                                                           Brand Book + Brand Guidelines
        Brand Engagement
        Employing the overarching brand idea to connect with                  Brand Engagement
        stakeholders and their influences, thereby creating        Employee Branding + Internal Communications
        positive + genuine experiences.                                Sensory Mapping + Brand Experience

                                                                                Brand Marketing
        Brand Marketing                                                Brand Launch + 360OCommunications
        Employing strategic marketing + advertising to create             Marketing Plan + Management
        maximum reach and impact, and measuring brand                         Brand Evaluation + ROI
        value + activity.




!dentiture Client Guide 2010
brand research




                         Cultural + Trend Analysis

                         Trend research. Visual trend analysis. Influencer insight.



                         Market Analytics + Consumer Insight

                         Economic+social mapping. Audience profiling. Ethnography.




                         Business Intelligence + Opportunity Assessment

                         Business audit+planning. Market intelligence. Gap analysis.




                         Competitive Analysis

                         Category insight + Competitor profiling.




!dentiture Client Guide 2010
brand strategy




                         Brand Idea + Brand Positioning

                         Idea generation. Strategic planning. Brand audit.



                         Brand Architecture

                         Corporate identity. Brand proposition. Current+ future nomenclature.




                         Innovation + Product Development

                         Concept development. New market entry. Brand development.




!dentiture Client Guide 2010
brand design




                         Brand Identity + Design Systems

                         Logo + visual identity. Verbal identity. Rebranding. Artvertising.



                         Brand Collateral + Touchpoint Design

                         Packaging. Signage. Business assets. Marketing + sales toolkit. Online.




                         Brand Book + Brand Guidelines

                         Standards + guidelines manual. Brand Book.




!dentiture Client Guide 2010
brand engagement




                         Employee Branding + Internal Communications

                         Business culture. Talent strategy.



                         Sensory Mapping + Brand Experience

                         Sensory roadmap + branding. Behavioral + Social marketing.




!dentiture Client Guide 2010
brand marketing




                         Brand Launch + 360O Communications

                         Launch + communications strategy.



                         Marketing Plan + Management

                         Brand consulting. Strategic marketing. Project management.




!dentiture Client Guide 2010
Identiture’s Ideation Process
                                                       BRAND                          Future Design
                                                      MARKETING




                                                        BRAND
                                                        DESIGN


                           !mpact
                                               !ntelligence

                                                       BRAND
                                                      RESEARCH




brand                                                             !dentify                                  brand
awareness
                                                      Brand                                           performance


                                                                                !nnovation


                                    !nsights            BRAND
                                                       STRATEGY




                                                                        !deas
                                                       BRAND
                                                     ENGAGEMENT



            Sensory Branding

                                                                                                  The !d Matrix TM
Talent Segmentation




                          Our multicultural expertise is highlighted through our work with creative talent from
                          diverse backgrounds, whom are specialists in every sector, thus, ensuring the relevance
                          and cultural appropriateness of the local creative work.




                                                                       Retail

                                                                     Telecoms

                                                                     Healthcare

                                                                 Energy + Utilities

                                                                 Consumer Goods

                                                               Professional Services

                                                                Consumer Services

                                                                 Financial Services

                                                                  Travel + Leisure

                                                                     Industrial

                                                                    Automotive



!dentiture Client Guide 2010
Conclusion




             Now, that you’ve read Identiture’s Client Guide, you are probably wondering what comes next?

             But first, ask yourself, what are the things required to differentiate your operation, brand, products
             and services, that will make you succeed as a business owner? Business strategy? Marketing?
             Branding? Communications? Or simply creating avenues to actively engage with your customers?

             These requirements should not be a cause for concern. With a demonstrated commitment to brand
             innovation, Identiture counsels its clients on effectively leveraging marketing communications to
             engage people, build brand loyalty and provide excellent customer service. We are dedicated to
             achieving the business objectives of an organization, and to provide guidance through strategic
             planning and creative solutions.

             Follow us on Facebook @identiture and Twitter @identiture for more information.




             Creative+Media Inquires                                     Project Inquires

             Brandi Taylor                                               Franklin Ozekhome
             Director, Digital+Concept                                   Chief Strategy Officer
             +1 646.508.3507                                             +1 347.283.0951
             bt@identiture.com                                           franklin@identiture.com
www.identiture.com
Creating Future BrandsSM

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Identiture Client Guide

  • 2. This Client Guide contains material that is proprietary and confidential. It may be copyright material of Identiture Communications® protected by other intellectual rights. It can only be reproduced with express permission of Identiture Communications®. © 2010 Identiture Communications®. All Rights Reserved.
  • 4. contents Brands in the Future Tense About Identiture Creating Value Our Vision Core Services Ideation Process Sensory Branding+Future Design Talent Segmentation Creating Future Brands Conclusion
  • 5. brands in the future tense The endless multiplication of channels and media fragmentation has led to growing indifference, cynicism and distrust from consumers over overt persuasion attempts, particularly teenagers and young adults. Brands are moving away from commercial communication, and investing more in building story-telling platforms. Any company that wants to be taken seriously needs to ask: “What is our story? What do we want customers to know about us? How do we engage them as fans of our products + services? Recent breakthroughs in smell and sensory technologies have redefined the shift by brands to integrate all five senses in their branding efforts, rather than limiting it to visual + verbal communications. Brands that adopt the shift to sensuality and, combine good storytelling with interactive conversations, will no doubt enhance their equity. At Identiture, we partner with progressive organizations to adapt + calibrate fully to these cultural changes. An interesting future indeed! Regards. Franklin Ozekhome CEO+Chief Storytelling Officer Identiture !dentiture Client Guide 2010
  • 6. About Identiture Identiture® is an Innovation Company with an integrated offering that delivers great brand experiences at every touchpoint. Our focus: Creating Future BrandsSM that continually remain relevant to consumers in the digital world. We achieve this by re-imagining existing current business models and designing cool brands, products and services that totally transform the consumer experience. By harnessing the power of strategic planning + creative design, we are changing the world’s view of branding and brand management, and creating unique brand cultures, identities + values that are of importance to people globally. We partner with like-minded clients to inspire consumers beyond functional needs, by building TIMELESS brands that are relevant today, tomorrow and in the future. We are the world’s première Sensory Branding + Future DeSign AgencyTM. !dentiture Client Guide 2010
  • 7. Sensory Branding+Future Design Sensory Branding+Future DesignTM describes our proprietary process, which involves the application of trend analytics, strategic planning, innovation and creative expertise to the brands we work on. It combines the dynamic cocktail of forecasting, emotional branding and sensory experience. We see this process as a ground-breaking approach to delivering 100% brand value for our clients. We ensure that our clients’ brands adopt key sensory attributes required to compel human desire, approval, acceptance + endorsement. They are combined with creative executions that are forward- looking, and designed to inspire consumers to react positively to the brand message. Some organizations that use our services include Good Burger, Seed Media, Crave Foods, and SignaPay. !dentiture Client Guide 2010
  • 8. In Your Best Interest! Every business seeks to communicate + interact with their target audience, and to successfully market their brands, products and services. We collaborate with individuals, start-ups and organizations that require strategic partnership, business focus, brand innovation + creativity. We fuel their passion and empower them by offering strategic planning + business solutions that are ideas-driven and results-oriented. Helping clients achieve their long-term business goal is inherent in our attitude and way of life. Our business suite + services portfolio have been designed to suit the diverse demands of up-and-coming entrepreneurs, new and emerging businesses, private + public institutions, small business owners, non-governmental and youth organizations. We work within marketing budgets of every client, providing consultation + qualitative services for their business needs. !dentiture Client Guide 2010
  • 9. Creating Value By putting together a series of new systems and technologies, Identiture can produce and deliver local, national and international campaigns at a fraction of the normal cost, whilst enhancing creative quality + strategic output. !dentiture Client Guide 2010
  • 10. Our Vision “To the marketplace bybusinessestheir brand value + brand in empower small increasing seize new opportunities equity in order to bring about economic and societal change.” To achieve this vision: We offer a comprehensive brand innovation program across all media – both on and off-line. We possess industry knowledge + service offerings in the five critical areas of research, strategy, design, engagement and marketing. We proffer a global outlook that combines local business insight, multinational brand management expertise + professional service. !dentiture Client Guide 2010
  • 11. What We Do Brand Research Employing qualitative resources to cover market and Brand Research consumer insights that provide knowledge for business Cultural + Trend Analysis opportunities+ growth. Market Analytics + Consumer Insight Business Intelligence + Opportunity Assessment Competitive Analysis Brand Strategy Employing proprietary tools to map the brand’s future role in line with the overall business strategy. Brand Strategy Brand Idea + Brand Positioning Brand Architecture Innovation + Product Development Brand Design Employing intelligence + insight with imagination and Brand Design craft, to visually + verbally capture the brand strategy Brand Identity + Design Systems and bring it to life. Brand Collateral + Touchpoint Design Brand Book + Brand Guidelines Brand Engagement Employing the overarching brand idea to connect with Brand Engagement stakeholders and their influences, thereby creating Employee Branding + Internal Communications positive + genuine experiences. Sensory Mapping + Brand Experience Brand Marketing Brand Marketing Brand Launch + 360OCommunications Employing strategic marketing + advertising to create Marketing Plan + Management maximum reach and impact, and measuring brand Brand Evaluation + ROI value + activity. !dentiture Client Guide 2010
  • 12. brand research Cultural + Trend Analysis Trend research. Visual trend analysis. Influencer insight. Market Analytics + Consumer Insight Economic+social mapping. Audience profiling. Ethnography. Business Intelligence + Opportunity Assessment Business audit+planning. Market intelligence. Gap analysis. Competitive Analysis Category insight + Competitor profiling. !dentiture Client Guide 2010
  • 13. brand strategy Brand Idea + Brand Positioning Idea generation. Strategic planning. Brand audit. Brand Architecture Corporate identity. Brand proposition. Current+ future nomenclature. Innovation + Product Development Concept development. New market entry. Brand development. !dentiture Client Guide 2010
  • 14. brand design Brand Identity + Design Systems Logo + visual identity. Verbal identity. Rebranding. Artvertising. Brand Collateral + Touchpoint Design Packaging. Signage. Business assets. Marketing + sales toolkit. Online. Brand Book + Brand Guidelines Standards + guidelines manual. Brand Book. !dentiture Client Guide 2010
  • 15. brand engagement Employee Branding + Internal Communications Business culture. Talent strategy. Sensory Mapping + Brand Experience Sensory roadmap + branding. Behavioral + Social marketing. !dentiture Client Guide 2010
  • 16. brand marketing Brand Launch + 360O Communications Launch + communications strategy. Marketing Plan + Management Brand consulting. Strategic marketing. Project management. !dentiture Client Guide 2010
  • 17. Identiture’s Ideation Process BRAND Future Design MARKETING BRAND DESIGN !mpact !ntelligence BRAND RESEARCH brand !dentify brand awareness Brand performance !nnovation !nsights BRAND STRATEGY !deas BRAND ENGAGEMENT Sensory Branding The !d Matrix TM
  • 18. Talent Segmentation Our multicultural expertise is highlighted through our work with creative talent from diverse backgrounds, whom are specialists in every sector, thus, ensuring the relevance and cultural appropriateness of the local creative work. Retail Telecoms Healthcare Energy + Utilities Consumer Goods Professional Services Consumer Services Financial Services Travel + Leisure Industrial Automotive !dentiture Client Guide 2010
  • 19. Conclusion Now, that you’ve read Identiture’s Client Guide, you are probably wondering what comes next? But first, ask yourself, what are the things required to differentiate your operation, brand, products and services, that will make you succeed as a business owner? Business strategy? Marketing? Branding? Communications? Or simply creating avenues to actively engage with your customers? These requirements should not be a cause for concern. With a demonstrated commitment to brand innovation, Identiture counsels its clients on effectively leveraging marketing communications to engage people, build brand loyalty and provide excellent customer service. We are dedicated to achieving the business objectives of an organization, and to provide guidance through strategic planning and creative solutions. Follow us on Facebook @identiture and Twitter @identiture for more information. Creative+Media Inquires Project Inquires Brandi Taylor Franklin Ozekhome Director, Digital+Concept Chief Strategy Officer +1 646.508.3507 +1 347.283.0951 bt@identiture.com franklin@identiture.com