The document discusses how the Goliath agency can help clients with their digital strategies, projects, and improvements. It provides an overview of their experience in developing digital strategies and managing digital projects for financial and government sectors. The agency takes a strategic approach to identifying opportunities to create value through digital means and employs agile project management methods to efficiently deliver digital projects.
INDUSA conducted a webinar on December 14, 2011 which focused on how SharePoint as Digital Marketing is an excellent choice for companies like yours. In this tech webinar, we explained how to leverage digital experiences to make your marketing program more influential, create websites that drive revenue with the help of social and touch-based experiences, gain flexibility to expand content and enhance user experience, and much more.
Redirect Digital and Direct Marketing - Website DevelopmentRedirect, LLC
Redirect is a leading provider of digital and direct marketing services. Redirect helps companies drive traffic and revenue through effective website development, mobile web development and mobile application development. Find out more at http://www.redirectnow.com
INDUSA conducted a webinar on December 14, 2011 which focused on how SharePoint as Digital Marketing is an excellent choice for companies like yours. In this tech webinar, we explained how to leverage digital experiences to make your marketing program more influential, create websites that drive revenue with the help of social and touch-based experiences, gain flexibility to expand content and enhance user experience, and much more.
Redirect Digital and Direct Marketing - Website DevelopmentRedirect, LLC
Redirect is a leading provider of digital and direct marketing services. Redirect helps companies drive traffic and revenue through effective website development, mobile web development and mobile application development. Find out more at http://www.redirectnow.com
Mumored Indonesia is privately held company in Indonesia and has been profitable since its inception. Mumored Indonesia has been providing Business Digital Consultant and Information Technology Solutions.
Mumored Indonesia is privately held company in Indonesia and has been profitable since its inception. Mumored Indonesia has been providing Business Digital Consultant and Information Technology Solutions.
An exploration into service design strategy within automotive retailing.Ayman Sarhan
Service design is a system of thoughtfully executed customer interactions. Chris Bedford and Anson Lee explain that it is
a discipline that has been around for some time, becoming a critical element in what is now referred to as the experience economy. In this context, they analyze a spectrum of design strategies they developed for an auto dealership in Vancouver that, within a year of execution, contributed to a 28 percent
increase in sales.
Combining Digital Media and Customer Interactions for “Connected CRM”SFIMA
From the SFIMA April 12, 2012 Event - Combining Digital Media and Customer Interactions for “Connected CRM”
http://www.facebook.com/events/322428881144597/
http://www.sfima.com
------------------------------------
Marketing over the years has evolved from the “age of brand,” with the advent of television in the 1950s; to the “age of channel,” with the development of e-commerce in the 1990s; to today’s “age of the customer,” fueled by empowered consumers who have countless tools at their fingertips to help them make decisions. The most important factor affecting the way we market to consumers today is the digitalization of media and channels – and the resulting proliferation of customer touchpoints. Key to the success of any customer-centric marketing strategy is the ability to integrate the online and offline data from these interactions in an effective manner to optimize the customer experience and create greater customer value.
David Williams discusses how organizations can gain sustainable competitive advantage through building customer strategy as a business strategy. The concept of connected CRM represents a systematic way to identify, serve and retain high-value customers better than competitors by delivering customer interactions that improve financial results, create competitive advantage and drive shareholder value.
In this session, Williams introduces the skills necessary to implement a connected CRM strategy, which is built upon an organizational commitment to customer-centricity. The integration of these skills enables marketing strategies that maximize the value of the customer portfolio.
David is a frequent contributor to the Forbes Magazine blog, and has served on the Direct Marketing Association board of directors. In addition Mr. Williams is the president and CEO of Merkle Inc.
Leadership and businesses are always looking for new ways to understand and respond to customer needs. Social media analytics
gives us a snapshot of these needs from insights gained from online conversations. It has the capacity to capture customer
information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive
analytic techniques that help corporations manage the brand and reputation products and services. Despite the benefits, it can
be a challenge defining an effective social media strategy.
Learning Objective: This workshop will explore effective tools, for building, interpreting and using metrics to understand and
respond to the needs of your customers.
Outcomes- At the end of this workshop, participants will be able to:
a. Explore how social media helps corporation predict trends
b. Examine how information and data is analyzed
c. Identify which types of industries can benefit from social media analytics
d. List steps for choosing and implementing a social media strategy
e. Explore how this tool can help seasoned and emerging leaders looking to increase value
In today's world of ever-changing consumer tastes and preferences, retailers need to keep up and cater to changing trends. The presentation talks about using technology for interactive marketing, analyzing consumer behaviour, and transforming-customer experiences.
Mumored Indonesia is privately held company in Indonesia and has been profitable since its inception. Mumored Indonesia has been providing Business Digital Consultant and Information Technology Solutions.
Mumored Indonesia is privately held company in Indonesia and has been profitable since its inception. Mumored Indonesia has been providing Business Digital Consultant and Information Technology Solutions.
An exploration into service design strategy within automotive retailing.Ayman Sarhan
Service design is a system of thoughtfully executed customer interactions. Chris Bedford and Anson Lee explain that it is
a discipline that has been around for some time, becoming a critical element in what is now referred to as the experience economy. In this context, they analyze a spectrum of design strategies they developed for an auto dealership in Vancouver that, within a year of execution, contributed to a 28 percent
increase in sales.
Combining Digital Media and Customer Interactions for “Connected CRM”SFIMA
From the SFIMA April 12, 2012 Event - Combining Digital Media and Customer Interactions for “Connected CRM”
http://www.facebook.com/events/322428881144597/
http://www.sfima.com
------------------------------------
Marketing over the years has evolved from the “age of brand,” with the advent of television in the 1950s; to the “age of channel,” with the development of e-commerce in the 1990s; to today’s “age of the customer,” fueled by empowered consumers who have countless tools at their fingertips to help them make decisions. The most important factor affecting the way we market to consumers today is the digitalization of media and channels – and the resulting proliferation of customer touchpoints. Key to the success of any customer-centric marketing strategy is the ability to integrate the online and offline data from these interactions in an effective manner to optimize the customer experience and create greater customer value.
David Williams discusses how organizations can gain sustainable competitive advantage through building customer strategy as a business strategy. The concept of connected CRM represents a systematic way to identify, serve and retain high-value customers better than competitors by delivering customer interactions that improve financial results, create competitive advantage and drive shareholder value.
In this session, Williams introduces the skills necessary to implement a connected CRM strategy, which is built upon an organizational commitment to customer-centricity. The integration of these skills enables marketing strategies that maximize the value of the customer portfolio.
David is a frequent contributor to the Forbes Magazine blog, and has served on the Direct Marketing Association board of directors. In addition Mr. Williams is the president and CEO of Merkle Inc.
Leadership and businesses are always looking for new ways to understand and respond to customer needs. Social media analytics
gives us a snapshot of these needs from insights gained from online conversations. It has the capacity to capture customer
information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive
analytic techniques that help corporations manage the brand and reputation products and services. Despite the benefits, it can
be a challenge defining an effective social media strategy.
Learning Objective: This workshop will explore effective tools, for building, interpreting and using metrics to understand and
respond to the needs of your customers.
Outcomes- At the end of this workshop, participants will be able to:
a. Explore how social media helps corporation predict trends
b. Examine how information and data is analyzed
c. Identify which types of industries can benefit from social media analytics
d. List steps for choosing and implementing a social media strategy
e. Explore how this tool can help seasoned and emerging leaders looking to increase value
In today's world of ever-changing consumer tastes and preferences, retailers need to keep up and cater to changing trends. The presentation talks about using technology for interactive marketing, analyzing consumer behaviour, and transforming-customer experiences.
Presentazione usata da Marco Sbardella e Gianluca SImonetta nei loro interventi in "Cultura, Agricoltura e Territorio. Le leve per lo sviluppo toscano", San Casciano, 6 febbraio 2014
presentazione usata da Massimiliano Atzori, Andrea Di Benedetto e Eleonora Borelli nel loro intervento a "Cultura, Agricoltura e Territorio. Le leve per lo sviluppo toscano", San Casciano, 6 febbraio 2014
Presentation given at UKMW12, the Museums Computer Group's Museums on the Web
'Strategically Digital' conference, Wellcome Collection, London, November 30, 2012
MCB.DIGITAL is a strategic Digital business consultancy
Life and digital are no longer separate
We help clients succeed in a world increasingly digital
For a digital world, calls for digital business
Reimagining Life Through Digital
User experience (UX) is booming: employment, salaries, and the profile of the profession are all on the rise. But are we losing sight of what really matters?
Drawing parallels between the current boom in UX, Dutch tulip mania and Ireland's recent property boom, Morgan argues that UX is showing bubble-like properties, and that it needs to refocus on value and delivering meaningful results to business to remain relevant.
From the UX Masterclass, Johannesburg, March 2012
Looking for a company that provide solutions around content management and digital marketing? WAVU Digital is there to help bridge the gap and guide your audience.
IT Consulting Services Company | Inovar ConsultingInovar Tech
Inovar offers a wide range of software consulting services & provide support to a variety of organization sizes to meet all specific client requirements. Our IT consulting services helped Fortune 500 companies and established, world-class brands.
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We are a full-service interactive agency. Our passion is creating and delivering customized, unique solutions.
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Every business big or small is aware that they need to market to reach out to their target audience. However, the trick is knowing how you can split a marketing budget between traditional and online marketing. Then allocate the online portion among various channels.
Digital marketing is about having a presence of your brand or company where your customers are. Therefore; the best strategy is to try something, track results, then tweak your strategy to maximize ROI.
For you, the thought of keeping up with the ever-changing digital marketing best practices of SEO, PPC, social media, content plan for blog posts, split testing Facebook ads, crafting email subject lines, and staying on top of the latest SEO tactics that keep Google happy, is overwhelming. I am here to support you in walking through these platforms profitably.
I understand that you might want to keep some social media or online marketing tasks in-house, and that’s totally cool with me, too! I am happy to be as hands on or hands off as needed. It’s never an ‘all or nothing’ scenario when you hire me.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
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1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Goliath Agency Brochure: Digital Value for Financial and Government Sectors
1. Digital done …
… well … better … differently
Digital wisdom for the financial and government sectors
London Office | 7-10 Adam Street, The Strand, London WC2N 6AA, United Kingdom
Tokyo Office | 4-25-16-102, Higashi Oizumi, Nerima-ku, 178-0063, Tokyo, Japan
Internet | www.goliathagency.com | hello@goliathagency.com
Telephone | UK +44 207 520 9095 | JP + 81 35947 6171
2. We help you get value from digital
Strategy Projects Improvement Innovation
Digital
done well
For the financial
and government
sectors
82% 70% 90% ?
The right digital thing … … done well … … done better … … done differently.
A logical and creative Delivering (and Getting the most from Designing new
approach to strategic sometimes rescuing) your digital estate by propositions that are
questions about how to projects that require improving customer unreasonably valuable in
create (more) value from business, technology and experiences and business a rigorous, low risk way.
web, mobile, social and creative people to work processes.
gaming opportunities. together brilliantly.
Hello.
The Goliath team has over thirty years combined digital experience that includes some of the world’s largest, coolest and
most digitally defining brands. We are “tri-lingual” in business, technology and design.
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ahead and replace it with ahead and replace it with ahead and replace it with
your own text your own text your own text
3. Digital Strategy
Digital strategy is about how to create
value by digital means. It might address
industry or enterprise-defining issues. Or
it can focus on delivering company goals
around marketing and customers.
Questions that we’ve got deep experience of helping clients to
answer include:
1. Is there a transformational opportunity?
2. How best do we organise, manage and govern our web
presence?
3. Do we need a mobile app? If so, for what?
4. What should our information architecture look like?
5. Who are our customers and how do we define their
personae?
Doing the right digital thing … 6. Is there a better way to manage our online content across
the lifecycle?
7. How should we use social media?
8. How can we deliver better customer service online and
offline?
4. We help you identify and focus on the right digital things …
Engagement
Customer Experience
engagement and Improving customers’
Awareness advocacy end-to-end experience.
Customer awareness Service
Shifting customer
Presentation service to the lowest
Better presentation cost, appropriate
of digital assets and channels.
brands.
Web Value
Content, navigation, Increasing sales and
design, layout & search. building sustainable
Customer insight value
Personae definition,
Mobile
customer insight and App concept, design and
usability. prototyping.
Social media
Service design Strategy, campaign,
Creating useful, Prototyping monitoring and
useable and efficient Rapid concept management. Strategy services
touchpoints. development for web
Outcomes
and mobile services.
We combine deep knowledge and experience of both digital and the financial and government sectors.
We think that’s important in order to get to the heart of the issue.
Our approach often focuses on discontinuity, the greater good or transformational opportunities. Equally, we
are analytic and KPI driven with a sharp focus on revenue, cost and value.
5. Digital Projects
Digital projects are challenging. They cut
across functional and business unit lines.
They utilise diverse skills and attitudes.
Requirements evolve. Change happens.
Our project management takes account of these four facts:
1. Up-front business requirements often don’t capture the
full extent of what was really important. Often the full
requirement emerges during the project.
2. Marketers think like musicians, developers think like DJs.
Business executives often develop bespoked visions. But
developers increasingly use pre-existing code libraries.
3. Digital projects cut across functional and business unit
lines. By default, a web project can simply reflect the
Digital done well … power structures of the organisation that made it.
4. Change happens at neck-wrenching speed. Whether it be
ubiquitous javascript, skeumorphic design, HTML5
standards or retina-display mobile; obsolescence has
never been closer.
6. ... We make digital things happen efficiently and effectively...
Daily Cycle
Sprint planning
meeting
PREPARATIO
N
•Business case & funding
•Contractual agreement
•Vision
•Initial product backlog RELEASE
SCRUM PROCESS Product
•Initial release plan
increment
•Stakeholder buy-in
•Assemble team Update
product
backlog
M
Sprint Scrum master
Sprint review
retrospective
Product
owner SCRUM ROLES Team
members
Users
We are “tri-lingual” in business, technology and creatvity; so
we bring together technical and business perspectives on
7 risks, issues and opportunities. We bring agile, waterfall and
lean project management expertise to bear. We are used to
delivering in complex stakeholder environments.
In short, we deliver digital well …
7. Digital Improvement
Websites are complex, interdependent
and adaptive systems. So day-by-day
continuous improvement is often the
best, safest, cheapest way to improve
website profitability.
People visit websites to DO something.
We think the performance of a website is defined by how
successfully customers can complete the sales and service
transactions that matter to them. It’s easy to lose this clarity in
the number-soup of other web metrics.
Digital done better … In our experience, websites often don’t fully reflect the
priorities of customers. This leads to poor customer
experiences and lost profitability. Continuous digital
improvement addresses this issue.
8. Continuous improvement delivers similar benefits to redesign, but with less cost and risk
People visit Evolution not
websites to revolution
DO something Continuous
Does the site improvement
match of content,
customers’ layout and nav.
priorities?
Action drives Data not
profitability opinion
Can customers Improvements
find & transact based on hard
easily ? customer data.
What matters to website customers is whether ‘I can do what I came here to do’. Our continuous improvement
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win’ improvements that increase profitability. Often we can get similar benefit to a and replaceredesign project
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your own text but with much less risk and cost. own text
your your own text
9. Digital Innovation
Having ideas isn’t usually difficult. The
challenge is to create successful ideas
that are unreasonably profitable.
In our experience, achieving this requires:
1. Employing a process that validates ideas in the strategy of
the business, the needs of the customer and the dynamics
of the market.
2. Thoroughly testing ideas quickly, cheaply and repeatedly
using mock-ups, prototypes and good old-fashioned
business case and spreadsheet tools.
Digital done differently …
3. Working with internal stakeholders to mobilise ideas into
delivery and identify fail points quickly. This often requires
working at speed.
10. Our tried and tested innovation process rapidly creates value
2. Strategy & Ideas 3. Market &
Capability proposition
Mock ups
Brand
assets Competitors
Technology Differentiation Prototypes
assets Fit with
Dynamics
goals
People and Threats to Discontinuities
Usability other goals Definition
capabilities
Customer Customer Business
testing segmentation case Go to
and definition market plan
Unmet Partnerships
Customer Unvoiced Operating
needs Customer plan Acquisitions
needs Joint
Functional & Ventures
emotional Mergers
1. Customer needs 4. Commercialise
definition
Delivery
We use a tried and tested process to quickly develop and deliver valuable new ideas. In essence this combines
? commercial wisdom, creativity, logic and the ability to manage iterative projects at speed across multiple
stakeholders.
11. Goliath Directors
CSR Chris Ryan STK Simon Kirby
Chris has a background as Simon has a background
an entrepreneur and Vice in management
President at Goldman consultancy, mostly
Sachs in Japan. about digital solutions to
Recently, Chris has been customer problems.
working on one of the Clients include Barclays
year’s most successful Bank, Aviva and Fidelity.
social app launches. As
well as delivering a In the past year, he’s
complex digital project been focusing on the
for one of the world’s redesign of a large
leading tech companies. government website.
He’s also developing
digital branding for a
Outside work, Chris is an start-up, on behalf of its
unfit but determined venture capital investor.
mountaineer. He’s also
currently training for the
Connemara Marathon. Away from work, his new
So he’ll soon be much found passion is Krav
fitter. Maga, an Israeli martial
art. This incurs his wife’s
disapproval.
12. Digital done …
… well … better … differently
Digital challenges don’t always come neatly packaged as
projects.
To help to scope, analyse or define the problem or
opportunity, we offer up to two free days of
consulting without onward commitment.
Thereafter we offer engagement on either a
time and materials project basis or on a
retainer.
To find out more, please contact Simon
or Chris below.
London Office | 7-10 Adam Street, The Strand, London WC2N 6AA, United Kingdom
Tokyo Office | 4-25-16-102, Higashi Oizumi, Nerima-ku, 178-0063, Tokyo, Japan
Internet | www.goliathagency.com | hello@goliathagency.com
Telephone | UK +44 207 520 9095 | JP + 81 35947 6171