Surviving the Attack of the Algorithm

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Presented at the #FASHIONTECH BERLIN conference, this talk details how algorithm-based retail aggregators and wardrobe curation services are reshaping the retail landscape, and what are the strategies that brands can adopt to grow and scale in this context.

Surviving the attack of the algorithm
#FASHIONTECH BERLIN, January 15th 2018
@andjelicaaa

algorithm noun
al-go-rithm al-ge-ri-them
Deﬁnition of algorithm
• a procedure for solving a mathematical problem in a finite number of steps that
frequently involves repetition of an operation
broadly: a step-by-step procedure for solving a problem or accomplishing some end
Merriam-Webster

@andjelicaaa
interest timeliness relationship

“ … a full half of YouTube traffic was ‘bots masquerading as
people,’ a portion so high that employees feared an inflection
point after which YouTube systems for detecting fraudulent traffic
would begin to regard bots as real and human traffic as fake.
They called this hypothetical event ‘the Inversion.’”
@andjelicaaa

social inﬂuence > algorithm
@andjelicaaa

Presentation given in New York City on 5/19 for Idio. Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing. Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.

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Surviving the Attack of the Algorithm

1. Surviving the attack of the algorithm #FASHIONTECH BERLIN, January 15th 2018 @andjelicaaa

2. algorithm noun al-go-rithm al-ge-ri-them Deﬁnition of algorithm • a procedure for solving a mathematical problem in a finite number of steps that frequently involves repetition of an operation broadly: a step-by-step procedure for solving a problem or accomplishing some end Merriam-Webster

4. @andjelicaaa@andjelicaaa

5. @andjelicaaa@andjelicaaa

6. @andjelicaaa

7. @andjelicaaa interest timeliness relationship

8. “ … a full half of YouTube traffic was ‘bots masquerading as people,’ a portion so high that employees feared an inflection point after which YouTube systems for detecting fraudulent traffic would begin to regard bots as real and human traffic as fake. They called this hypothetical event ‘the Inversion.’” @andjelicaaa

9. 5 strategies @andjelicaaa

10. brand @andjelicaaa

11. @andjelicaaa community

12. content @andjelicaaa

13. (human) curation @andjelicaaa

14. collaborations @andjelicaaa

15. social inﬂuence > algorithm @andjelicaaa

16. thank you. @andjelicaaa