This campaign was developed for Leo Burnett during my internship over the summer of 2010 as a speculative new business pitch in partnership with a team of 4 other interns. My role: Art Direction and Strategy. [Update:] Interestingly enough, I walked by the Levi's store in the Mall of America the other day, and guess what they're latest campaign is...? They're using the term Water<less>s challenges denim wearers everywhere to not wash their jeans for one whole month in an effort to conserve water and energy.