2. LONDON SEATTLE
350 12
skilled global
professionals offices
DALLAS SINGAPORE
16 20
languages category
spoken leading clients
NEW YORK LODZ
189 1
countries great
served company

3. data/analytics insights branding
planning
digital promotional
experiential
direct
from
loyalty analytics to
optimization
channel change

8. Awards in 2012
Ace Awards
 1st place – PNC Commercial Multiphase Campaign
 3rd place – PNC Merchant Services Manufacturer USB Mailer
Telly Awards
 Bronze Telly – AMF Printer Smash Video
 Bronze Telly – Raising Cane’s National Chicken Finger Day Video
Interactive Media Awards
 Outstanding Website: Magazine – Lockheed Martin Code One
Magazine Website
 IMA Outstanding Achievement Award: Military – Lockheed Martin
Code One
 IMA Outstanding Achievement Award: E-Zine – Lockheed Martin
Code One Magazine
 Outstanding Website – PNC Commercial Multiphase Campaign
Microsite
How Interactive and Web Design Awards
 Merit Award – Peterbilt 579 Product Launch Website
WebAwards
 Marketing Standard of Excellence – SourceLink Rebrand and
Website Redesign
 Financial Services Standard of Excellence – PNC Commercial
 B2B Standard of Excellence – PNC Commercial Multiphase
Campaign Microsite
 Outstanding Website – Peterbilt Truck Model 579 Product Launch
Campaign
W3 Awards
 Gold – Peterbilt 579 Product Launch
 Gold – PNC B2B Lead Gen Campaign
 Silver – Lockheed Martin Code One Magazine Website
Midas Awards
 Midas Certificate – PNC Commercial Multiphase Campaign
Microsite

9. Our POV
9

11. customer
passion
company
profits
we create extraordinary experiences that matter

12. we believe there is only one world – and digital and physical worlds should work in tandem

13. Extraordinary Experiences that Matter
Strategy & Data Digital & Content & Critical Sports &
Insights Analytics Technology Creative Comm. Experiential
• Strategic planning & • Analytical data • Digital strategy • Idea generation & • Critical • Strategic Planning
innovation management • UX design innovation Communications • Property
• Research & analysis • Segmentation & • Front & back end • Creative design, • Simplification of Review/Evaluation
• Digital, social, mobile profiling development of copywriting, user Customer • Contract Negotiation
& customer experience • Predictive modeling enterprise-level web experience design, Communications • Sponsorship Packaging
audits • Data mining sites development & • Correspondence • Licensing
• Brand development & • ROI reporting & • Application production across all Systems Analysis • Post-Events/Program
refresh optimization development channels: Reporting
• Brand architecture & • Financial • Microsites • Digital Delivered through: • Production, Promotion
naming simulations/sensitivity • Promotional landing • Video • Communications & Mgmt.
• Digital ecosystem analyses pages • Display & search Strategy • Media Leveraging
discovery & planning • Web analytics & • Social Media • Mobile • Communications • Staff Sourcing &
• New product optimization • pURLs • Social Media Development & Recruitment
development, naming • SEO & SEO analytics • E-mail • Direct Mail Management • Partner Solicitation
& branding • Digital media • SEO/SEM • Experiential • Communications • Creative Concept
• Integrated optimization • Online advertising • Collateral Production Development
multichannel planning • Attribution modeling & • Mobile • Sales Enablement Management • Budget / Program
• Content strategy & optimization • Games Tools Management
development • Experimental design • eLearning • Multi channel • ROI Evaluation
• Insights, analytics & • Multivariate • Kiosks content strategy • Athlete/Celebrity
measurement testing/optimization • Web and social • Critical Handling
• Portfolio analytics analytics Communications • Destination
• Loyalty program • Hosting • Radio, Print, TV Management
analytics • Analytics • Retail and POS
• Out of Home

14. Our Approach

15. Technology + All Platforms + All Triggers + Across All Channels
pURL
+

18. Why hawkeye
Strategic Understanding
Business-Building
Accountable
Category Expertise
Partnership
18

19. Integrated. Digital. Agency.

20. Your Needs
Let’s Tour