Presentation prepared for the H&M Transparency Day. The presentation focused on engineering social influence on the demand side as the key factor in building a viable, desirable, and feasible transparency strategy.
Columbia university class presentation. how technology is brining retail back...Ana Andjelic
“Is it going to look good in a selfie?” The answer to this question can make or break a brand. With good reason, too: the way a product is going to be discovered, shared, talked about and bought is today more important than the product itself. Modern brands figured out that, as long as they have a Good Enough product, distribution is the most important part of their brand-building strategy. They win by offering a killer end-to-end experience that customers repeatedly want and that they keep telling others about. Distribution in the age of the internet doesn’t mean just a sales channel. It means every experience that will help the product spread. It can be packaging worth Instagramming, a tight community of die-hard fans, dialogue-inspiring content, a strong feedback loop or a beautifully photographable store. Our purchases today are not only digitally influenced, they are thoroughly transformed by each individual retail touchpoint. To differentiate in a market created by ever-increasing number of retail touchpoints, brands need to create a personal and deep-rooted bond around their audience’s passion points.
Why Hospitality is Retail Industry's Next FrontierAna Andjelic
Presented at Cornell's University Business School, this talk explores the hybrid retail and hospitality formats, and asks what kind of approach and strategy brands from both industries need to develop to succeed in experience economy.
Five tactics for winning at physical retail, Digiday Brand Leaders JapanAna Andjelic
Many successful modern retail startups are rediscovering the advantages of physical stores.They are revitalizing the store model by taking cues from digital behavior. Superior service, community, content, and lifestyle-oriented experiences are some of the directions taken by the modern physical retail winners. This talk will explore how to combine demand-building, branding, technology and design into a formula for the successful store of the future.
Presented at the #FASHIONTECH BERLIN conference, this talk details how algorithm-based retail aggregators and wardrobe curation services are reshaping the retail landscape, and what are the strategies that brands can adopt to grow and scale in this context.
Fabrikatyr - Next generation of social listening Mar_2015Conor Duke
Short Presentation for Data Driven Marketing alliance on the next generation of Social listening tools.
We discuss the evolution from sentiment analysis to topic modelling and beyond
Raising The Bar On Customer Experience by Scott Liewehrrtpaem
RTP AEM Oct 2014 Meetup: Keynote presentation by Digital Clarity Group's Scott Liewehr on how content and commerce needs to be combined together to create cohesive experience for the customers.
Columbia university class presentation. how technology is brining retail back...Ana Andjelic
“Is it going to look good in a selfie?” The answer to this question can make or break a brand. With good reason, too: the way a product is going to be discovered, shared, talked about and bought is today more important than the product itself. Modern brands figured out that, as long as they have a Good Enough product, distribution is the most important part of their brand-building strategy. They win by offering a killer end-to-end experience that customers repeatedly want and that they keep telling others about. Distribution in the age of the internet doesn’t mean just a sales channel. It means every experience that will help the product spread. It can be packaging worth Instagramming, a tight community of die-hard fans, dialogue-inspiring content, a strong feedback loop or a beautifully photographable store. Our purchases today are not only digitally influenced, they are thoroughly transformed by each individual retail touchpoint. To differentiate in a market created by ever-increasing number of retail touchpoints, brands need to create a personal and deep-rooted bond around their audience’s passion points.
Why Hospitality is Retail Industry's Next FrontierAna Andjelic
Presented at Cornell's University Business School, this talk explores the hybrid retail and hospitality formats, and asks what kind of approach and strategy brands from both industries need to develop to succeed in experience economy.
Five tactics for winning at physical retail, Digiday Brand Leaders JapanAna Andjelic
Many successful modern retail startups are rediscovering the advantages of physical stores.They are revitalizing the store model by taking cues from digital behavior. Superior service, community, content, and lifestyle-oriented experiences are some of the directions taken by the modern physical retail winners. This talk will explore how to combine demand-building, branding, technology and design into a formula for the successful store of the future.
Presented at the #FASHIONTECH BERLIN conference, this talk details how algorithm-based retail aggregators and wardrobe curation services are reshaping the retail landscape, and what are the strategies that brands can adopt to grow and scale in this context.
Fabrikatyr - Next generation of social listening Mar_2015Conor Duke
Short Presentation for Data Driven Marketing alliance on the next generation of Social listening tools.
We discuss the evolution from sentiment analysis to topic modelling and beyond
Raising The Bar On Customer Experience by Scott Liewehrrtpaem
RTP AEM Oct 2014 Meetup: Keynote presentation by Digital Clarity Group's Scott Liewehr on how content and commerce needs to be combined together to create cohesive experience for the customers.
Why Growth Hacking is the Next Big Thing for MarketingAna Andjelic
Presentation I've given at the Golden Drum Conference in Slovenia. I shared with the audience how the growth hacking mindset and methodology inspires new marketing approach, and its tools and tactics. Lessons from startups like Airbnb, Uber, Seamless and Farfetch are analyzed and applied to the legacy brands. Hopefully, the deck will give you ideas in your own work!
Ana Andjelic compartió este playbook en Medium y me pareció bueno, escribió lo siguiente: "I had a wonderful opportunity to talk about digital economy and digital marketplaces at the Webdagene conference in Oslo, Norway. Here is what I talked about."
Digital marketplaces change behaviors of people, organizations and businesses. They introduce new forms of value exchange that result from connecting supply and demand in a new way. Learn how your brand can use digital to grow.
The Evolution of Business Strategy: How to use Design Thinking to uncover hid...Andrea Picchi
Throughout most of history, business strategy has been shaped using a quantitative approach.
Today, in a world permeated by ubiquitous digital services, the most relevant aspect of a business's value is shaped by qualitative attributes.
In this scenario design thinking can help companies to uncover the intangible value hidden behind their products and help them to build long lasting customer relationships.
Bryan O'Rourke 2018 Retention Guru Presentation Mindset And Understanding The...Bryan K. O'Rourke
In Birmingham, UK Paul Bedford's Annual Retention Convention Included This Keynote From Bryan O'Rourke. All Industries Are Lagging Significantly Behind The Marketplace . Strategy Is Often Not Being Conducted And Organizations Are Increasingly Not Understanding What To Execute To Win. This Is Being Stuck In The Middle As Gary Vaynerchuk Outlines In The Opening Video. Check It Out And Please Share And Comment.
Presented at UXIstanbul 2016.
When designing new services / products / experience, designers often start with the user needs or technical feasibilities. When designers ask “why are we doing this”, we often shy away from the business reasons. If we try to design with a holistic view of everything, shouldn’t we understand the business needs as well?
Taking a step away from the traditional design thinking, this session will dive into business design and stretch our design thinking muscle to business thinking. Business design brings in the commercial prospect to form a more complete approach to solving complex problems.
In this session, we will look at examples of hands-on case study of how to integrate commercial thinking into design projects. How to balance the different requirements and needs from all angles? What are the different toolkits that can be used for designers to start thinking about business more? And maybe most importantly, how can designers stop being scared of numbers.
Anela Chan, Lead Data Scientist at Contently, tells us how we can incorporate science into our content and storytelling, resulting in better engagement.
Digital Strategy, Consumer Insights & Target AudienceArdian Atmaka
Disclaimer:
This slide is heavily inspired by Bud Caddell’s Digital Strategy 101.
I made this to practice my slide-making skills while trying to summarize the most basic understanding about digital strategy, insights and target audience.
Influencer Marketing is The Eldorado of Social Media MarketingNicolas Chabot
I delivered this presentation on June 13th at my keynote speech at the BDigital Congress in Barcelona. It covers the key aspects of influencer marketing. What are the foundations of influencer marketing ? What is influence and can it be measured ? What does it mean for brands and why should it be a key element of your digital marketing strategies ? What are the 4 main challenges for a successful execution ? I also outline the two main trends that will define the future of influence marketing
The design thinking transformation in businessCathy Wang
Presented at Webvisions Barcelona 2015 By Cathy Wang & Nuno Andrew
The definition of design is shifting from being a noun to a verb. We see it moving away from arts and craft into a methodology of delivering value. Adapting to this shift, designers and changemakers are forming a new way of design thinking.
As designer, not only are we crafting products / services, but we are also learning to see a much bigger system with a deep connection to business factors. How can we influence businesses with design thinking in order to build a solid business platform that delivers meaningful products / services.
Systems thinking is an approach to problem solving. Businesses are an intricate ecosystem, from how the organisation is structured, to people, to commercial planning, to processes. As designers, we practice systems thinking everyday. How do we use this knowledge to craft a business? This, is business design.
In this session, we want to explore what business design means. How to use what we know, as designers, to build stronger businesses? As we continue to adapt design methodologies and systems thinking to a business context, what other manifestations that will evolve? How can design thinking be leveraged in even the most straight-laced silos of a business such as Human Resources and Finance? How do we give design thinking the space it needs in the face of traditional business practice? And most importantly, how do we use our existing design thinking knowledge, to design businesses?
The design thinking transformation in businessNuno Oliveira
Presented at Webvisions Barcelona 2015 (IED) with Cathy Wang.
The definition of design is shifting from being a noun to a verb. We see it moving away from arts and craft into a methodology of delivering value. Adapting to this shift, designers and changemakers are forming a new way of design thinking.
As designer, not only are we crafting products / services, but we are also learning to see a much bigger system with a deep connection to business factors. How can we influence businesses with design thinking in order to build a solid business platform that delivers meaningful products / services.
Systems thinking is an approach to problem solving. Businesses are an intricate ecosystem, from how the organisation is structured, to people, to commercial planning, to processes. As designers, we practice systems thinking everyday. How do we use this knowledge to craft a business? This, is business design.
In this session, we want to explore what business design means. How to use what we know, as designers, to build stronger businesses? As we continue to adapt design methodologies and systems thinking to a business context, what other manifestations that will evolve? How can design thinking be leveraged in even the most straight-laced silos of a business such as Human Resources and Finance? How do we give design thinking the space it needs in the face of traditional business practice? And most importantly, how do we use our existing design thinking knowledge, to design businesses?
Intelligent Content Conference Keynote
March 29, 2017
Everyone seems to talking about data scientists, but few really know what they do and how they can help you as a marketer. Katrina will share her personal journey as a marketer to understanding one of our greatest challenges in a new era of evidence based decision making – the science of marketing analytics.
Key takeaways:
A working knowledge of data science in a marketing context
A cliff notes guide to Descriptive, Predictive, and Prescriptive Analytics
The implications of big data and data science on marketing.
Future of retail design, planning and VMJosh Hansen
Retail is changing and the leading brands are using new innovative methods to plan, design and sell through. This presentation shows real examples of brands that have adopted the best visualization and interactive tools to plan, visually merchandise and design their retail environments and are seeing the rewards in loyal shoppers and increased sales.
Explores engaging retail practices, innovations and emerging trends that emotionally connect with the customer.
Presented at the 'No Channels' event in Helsinki, Finland by James Farnell, International President of the Retail Design Institute; Creative Director, Brand Experience Studio, Little.
Organizer: Finnish Commerce Federation, Roger Studio.
Social Media: #kaupannochannels
Event website: http://kauppa.fi/k/nochannels
@kauppafi @RogerStudioOy @microsoft
Data-Driven Insight, Edge Computing, and Revamped User Experience Give Retai...Dana Gardner
Transcript of a discussion on how data-driven intelligence, edge computing, and rethinking of the user experience come together to give retailers a clear path to digital transformation.
Why Growth Hacking is the Next Big Thing for MarketingAna Andjelic
Presentation I've given at the Golden Drum Conference in Slovenia. I shared with the audience how the growth hacking mindset and methodology inspires new marketing approach, and its tools and tactics. Lessons from startups like Airbnb, Uber, Seamless and Farfetch are analyzed and applied to the legacy brands. Hopefully, the deck will give you ideas in your own work!
Ana Andjelic compartió este playbook en Medium y me pareció bueno, escribió lo siguiente: "I had a wonderful opportunity to talk about digital economy and digital marketplaces at the Webdagene conference in Oslo, Norway. Here is what I talked about."
Digital marketplaces change behaviors of people, organizations and businesses. They introduce new forms of value exchange that result from connecting supply and demand in a new way. Learn how your brand can use digital to grow.
The Evolution of Business Strategy: How to use Design Thinking to uncover hid...Andrea Picchi
Throughout most of history, business strategy has been shaped using a quantitative approach.
Today, in a world permeated by ubiquitous digital services, the most relevant aspect of a business's value is shaped by qualitative attributes.
In this scenario design thinking can help companies to uncover the intangible value hidden behind their products and help them to build long lasting customer relationships.
Bryan O'Rourke 2018 Retention Guru Presentation Mindset And Understanding The...Bryan K. O'Rourke
In Birmingham, UK Paul Bedford's Annual Retention Convention Included This Keynote From Bryan O'Rourke. All Industries Are Lagging Significantly Behind The Marketplace . Strategy Is Often Not Being Conducted And Organizations Are Increasingly Not Understanding What To Execute To Win. This Is Being Stuck In The Middle As Gary Vaynerchuk Outlines In The Opening Video. Check It Out And Please Share And Comment.
Presented at UXIstanbul 2016.
When designing new services / products / experience, designers often start with the user needs or technical feasibilities. When designers ask “why are we doing this”, we often shy away from the business reasons. If we try to design with a holistic view of everything, shouldn’t we understand the business needs as well?
Taking a step away from the traditional design thinking, this session will dive into business design and stretch our design thinking muscle to business thinking. Business design brings in the commercial prospect to form a more complete approach to solving complex problems.
In this session, we will look at examples of hands-on case study of how to integrate commercial thinking into design projects. How to balance the different requirements and needs from all angles? What are the different toolkits that can be used for designers to start thinking about business more? And maybe most importantly, how can designers stop being scared of numbers.
Anela Chan, Lead Data Scientist at Contently, tells us how we can incorporate science into our content and storytelling, resulting in better engagement.
Digital Strategy, Consumer Insights & Target AudienceArdian Atmaka
Disclaimer:
This slide is heavily inspired by Bud Caddell’s Digital Strategy 101.
I made this to practice my slide-making skills while trying to summarize the most basic understanding about digital strategy, insights and target audience.
Influencer Marketing is The Eldorado of Social Media MarketingNicolas Chabot
I delivered this presentation on June 13th at my keynote speech at the BDigital Congress in Barcelona. It covers the key aspects of influencer marketing. What are the foundations of influencer marketing ? What is influence and can it be measured ? What does it mean for brands and why should it be a key element of your digital marketing strategies ? What are the 4 main challenges for a successful execution ? I also outline the two main trends that will define the future of influence marketing
The design thinking transformation in businessCathy Wang
Presented at Webvisions Barcelona 2015 By Cathy Wang & Nuno Andrew
The definition of design is shifting from being a noun to a verb. We see it moving away from arts and craft into a methodology of delivering value. Adapting to this shift, designers and changemakers are forming a new way of design thinking.
As designer, not only are we crafting products / services, but we are also learning to see a much bigger system with a deep connection to business factors. How can we influence businesses with design thinking in order to build a solid business platform that delivers meaningful products / services.
Systems thinking is an approach to problem solving. Businesses are an intricate ecosystem, from how the organisation is structured, to people, to commercial planning, to processes. As designers, we practice systems thinking everyday. How do we use this knowledge to craft a business? This, is business design.
In this session, we want to explore what business design means. How to use what we know, as designers, to build stronger businesses? As we continue to adapt design methodologies and systems thinking to a business context, what other manifestations that will evolve? How can design thinking be leveraged in even the most straight-laced silos of a business such as Human Resources and Finance? How do we give design thinking the space it needs in the face of traditional business practice? And most importantly, how do we use our existing design thinking knowledge, to design businesses?
The design thinking transformation in businessNuno Oliveira
Presented at Webvisions Barcelona 2015 (IED) with Cathy Wang.
The definition of design is shifting from being a noun to a verb. We see it moving away from arts and craft into a methodology of delivering value. Adapting to this shift, designers and changemakers are forming a new way of design thinking.
As designer, not only are we crafting products / services, but we are also learning to see a much bigger system with a deep connection to business factors. How can we influence businesses with design thinking in order to build a solid business platform that delivers meaningful products / services.
Systems thinking is an approach to problem solving. Businesses are an intricate ecosystem, from how the organisation is structured, to people, to commercial planning, to processes. As designers, we practice systems thinking everyday. How do we use this knowledge to craft a business? This, is business design.
In this session, we want to explore what business design means. How to use what we know, as designers, to build stronger businesses? As we continue to adapt design methodologies and systems thinking to a business context, what other manifestations that will evolve? How can design thinking be leveraged in even the most straight-laced silos of a business such as Human Resources and Finance? How do we give design thinking the space it needs in the face of traditional business practice? And most importantly, how do we use our existing design thinking knowledge, to design businesses?
Intelligent Content Conference Keynote
March 29, 2017
Everyone seems to talking about data scientists, but few really know what they do and how they can help you as a marketer. Katrina will share her personal journey as a marketer to understanding one of our greatest challenges in a new era of evidence based decision making – the science of marketing analytics.
Key takeaways:
A working knowledge of data science in a marketing context
A cliff notes guide to Descriptive, Predictive, and Prescriptive Analytics
The implications of big data and data science on marketing.
Future of retail design, planning and VMJosh Hansen
Retail is changing and the leading brands are using new innovative methods to plan, design and sell through. This presentation shows real examples of brands that have adopted the best visualization and interactive tools to plan, visually merchandise and design their retail environments and are seeing the rewards in loyal shoppers and increased sales.
Explores engaging retail practices, innovations and emerging trends that emotionally connect with the customer.
Presented at the 'No Channels' event in Helsinki, Finland by James Farnell, International President of the Retail Design Institute; Creative Director, Brand Experience Studio, Little.
Organizer: Finnish Commerce Federation, Roger Studio.
Social Media: #kaupannochannels
Event website: http://kauppa.fi/k/nochannels
@kauppafi @RogerStudioOy @microsoft
Data-Driven Insight, Edge Computing, and Revamped User Experience Give Retai...Dana Gardner
Transcript of a discussion on how data-driven intelligence, edge computing, and rethinking of the user experience come together to give retailers a clear path to digital transformation.
A few things you need to know about digital marketingAna Andjelic
This is the presentation I gave at IdejaX conference this past weekend. I focused mostly on the overall approach characteristic to digital marketing that often gets lost when people talk about it.
This is the deck that we presented at SxSW this year. My (firm) position was that social media strategy is something that every planner/strategist needs to know.
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
Modern Database Management 12th Global Edition by Hoffer solution manual.docxssuserf63bd7
https://qidiantiku.com/solution-manual-for-modern-database-management-12th-global-edition-by-hoffer.shtml
name:Solution manual for Modern Database Management 12th Global Edition by Hoffer
Edition:12th Global Edition
author:by Hoffer
ISBN:ISBN 10: 0133544613 / ISBN 13: 9780133544619
type:solution manual
format:word/zip
All chapter include
Focusing on what leading database practitioners say are the most important aspects to database development, Modern Database Management presents sound pedagogy, and topics that are critical for the practical success of database professionals. The 12th Edition further facilitates learning with illustrations that clarify important concepts and new media resources that make some of the more challenging material more engaging. Also included are general updates and expanded material in the areas undergoing rapid change due to improved managerial practices, database design tools and methodologies, and database technology.
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
7. what AI, blockchain, or 3D
printing thing should I build?
how to use use AI, blockchain & 3D to
excite customers about transparency?
@andjelicaaa
8. redefine how to create, distribute,
and capture value.
@andjelicaaa
9. fashion is not trading products anymore.
It is trading the entire product lifecycles.
@andjelicaaa
10. market focus consumer focus
transformativevalue
addition
systems disruption
incrementalvalue
design
making legacy business
more valuable
human-centered business
solutions
creating a new market
and/or value chain
connecting products &
services to create new value
@andjelicaaa