There are many mass communication models and theories but the transmission models (either in the form Shannon and Weaver prosed in 1949 or in the verbal form presented by Laswell) are the easiest to look at the changes in media scenery With students draw and expand on the simple transmission model of communication highlighting the roles media/new media played
What is the role? first break apart the concept ‘media’ based on the definition and the previous day’s lecture perhaps then examine the professions (journalism, entertainment, documentary, art) - each with different roles and determine whether they have a different working ideology New media Producer/consumer blurred Non-professional Citizenship Critical of media Global moral code rather than ethical code Community value, rather than commercial
There were many studies done to determine whether there are any universal journalistic standards that would define the profession and its occupational ideology. It was concluded that journalists in elective democracies share similar characteristics and speak of similar values in the context of their daily work, but apply these in a variety of ways to give meaning to what they do. Journalists in all media types, genres and formats carry the ideology of journalism. It is therefore possible to speak of a dominant occupational ideology of journalism on which most newsworkers base their professional perceptions and praxis, but which is interpreted, used and applied differently among journalists across media (Shoemaker and Reese, 1996: 11 So, what would be the role of the new media journalist: New media Producer/consumer blurred Non-professional Citizenship Critical of media Global moral code rather than ethical code Community value, rather than commercial
This represents the sources of news, the routes they had into home, the way they were displayed, and the way they were stored 30 years ago. As you can see, media choices were relatively simple and straightforward.
Now on this purposely “mashed up” slide, you can see the massive proliferation of media services, devices and choices--and the explosion of new ways to access and store media continues.
Due to the lack of cooperation between journalists, online journalism was perceived as outmoded and unsatisfactory, the online versions of news being the same as in print A revision of the journalistic model was necessary
Discussion on the future of media in the case of depicted in the film. Is it credible? Is it a believable future? What are the things that seem odd in it? How prepared are you for such a future?
(New!) Media - and journalism in the online age -
Net loss in newspaper use and prime time broadcast TV
Summer 2003 Image of News Sources 8% 41% 14% 11% 15% Useful way to learn 9% 20% 10% 11% 37% Offers “news I can use” 4% 29% 24% 13% 19% Up-to-date 9% 10% 21% 19% 21% Trustworthy 12% 23% Local TV News Newspaper Internet Cable TV News National Net. News 9% 49% 9% 6% Provides news only when I want it 4% 20% 18% 12% Entertaining